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Voice, Kees and Other Caribbean Soca Artistes Enjoy Grenada’s Jab J’ouvert.



Approx. 2 min read

It may not be too easy on the eyes and there’s no denying that it may take some getting used to for those who’ve never participated, but Grenada’s Spice Mas and its Jab Jab J’ouvert culture, is growing in popularity.

In the wee hours of Monday morning, revelers took to the streets to celebrate the start of the traditional road mas. J’ouvert, a symbolism of this ‘day break’ carnival commencement, is a major event to experience, not only in Grenada, but certainly in Trinidad and Tobago as well. Grenada however, has marketed its culturally-unique ‘Jab J’ouvert’ experience, offering visitors a freedom that some will agree, is unparalleled.

Kees Dieffenthaller in Grenada

Over the past few years, several caribbean entertainers have endorsed the experience, showing up and showing out annually, at the break of dawn event. This year proved no different as Trinidad and Tobago soca stars, Voice, Lyrikal, Kees, along with St. Lucia’s Teddyson John, were all spotted in the melee. Beneath one of his social media posts, ‘Look Back’ singer, Lyrikal wrote, “Grenada J’ouvert. What an experience.” Voice meanwhile, did not shy away from his true feelings, saying, without apology, ” THE GREATEST EXPERIENCE EVERRRRRR.!!!!!” His words were amplified with a series of Grenada flag emojis that effectively relayed his emotions. Teddyson John said that while he had been to many Caribbean islands and experienced many Carnivals in his lifetime, none of those experiences had ever been quite like Grenada’s carnival. “This was my first time doing J’ouvert and let me tell you that the Jab Jab is unmatched.”

On Saturday, Grenada crowned Terra D Governor the 2023 Power Soca Monarch King and Boyzie its Groovy Soca Monarch King. On Thursday, the 2023 Calypso Monarch title went to Rootsman Kelly. The Spice Mas Cooperation has also done its part to showcase to the world, the Monday Night Mas, which has also proven to be an intriguing aspect of the carnival culture on that island.

Several Caribbean carnivals have now passed, among them, Barbados, St. Vincent and the Grenadines, Antigua and Barbuda and St. Lucia. Grenada’s Spice Mas – an event that is often anticipated by people from across the region and internationally, culminates on the streets of the capital St. George’s, today.

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