One of Trinidad and Tobago’s most well reputed J’ouvert and International mas brands, Chocolate City Mas, is delving into bigger things ahead of Carnival 2023.
Earlier this month, Chocolate City’s committee signed off on a deal with Carnival Masquerade band, YUMA, cementing its association on the ‘big mas’ scene. “It’s a major move for us,” said Larry Williams, President of Chocolate City Mas U.S. Together with Zarin Morean, President of Chocolate City J’ouvert in T&T, Williams and the rest of the committee now prime up for T&T Carnival 2023. The duo and their committee are eager to deliver to Trinidad and Tobago, new promotional efforts that could boost tourism through what they believe will be an equally beneficial partnership all the way around.
Ahead of next year’s carnival in T&T, Chocolate City, via this exciting association with YUMA, will promote Carnival particularly to its international market, offering dynamic promotions and exclusive offers on the road with YUMA, via a code, which will be exclusive to Chocolate City customers.
Both Williams and Morean agree that the Chocolate City brand has done well over the years, in T&T and overseas. Now, they’re excited to offer something that includes the pretty mas dynamic in Trinidad and Tobago. YUMA Director, Tanya Gomes says the entire team at YUMA is happy to welcome Chocolate City. “We’re thrilled and excited to be partnering with Chocolate City Mas. Carnival 2023 promises to be the mother of all Carnivals. As you know, Carnival in T&T has been dormant for 2 years (that’s 730 days and approximately 17,520 hours), and now, the Carnival spirit has awakened. We’re happy to partner with Chocolate City, an entity that matches our energy, vibe and spirit. Good things are coming!”
On Saturday, June 25th, YUMA launched 12 sections under the theme, Awakened Treasure. “Every section will be available to every customer who purchases via the Chocolate City code. We’ll be packaging the sections with unique additions that’ll offer increased satisfaction to masqueraders,” assured the Chocolate City team.
Carnival 2023, set for February 20th and February 21st, the journey to delivering on this promise, is now underway. Chocolate City’s committee assures that no stone will be left unturned in ensuring that everyone who buys into YUMA, via Chocolate City, returns each year thereafter.
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