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Archived: Trinidad and Tobago Fashion Brand Stands Strong For Freedom

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Mimi Kuruka is available in hats, totes, t-shirts, tank tops, shorts, wristlets, and dashiki styled tops.

Mimi Kuruka is available in hats, totes, t-shirts, tank tops, shorts, wristlets, and dashiki styled tops.

Fashion is an evolving trend and many tend to link their personality to what they wear. However, many people have used other people’s definition of fashion to define their personal style, instead of the other way around. What if you don’t want to wear an internationally popular brand that’s being worn by every person and their sister? What if you wanted to stay out and still be cool?

In an attempt to allow customers to express their love for their own personal style, Trinidad and Tobago’s Kaurice Alexander started a movement for the promotion of self-love through fashion. Having an appreciation for fashion himself, the young graphic designer came up with a clothing line, but one that held a different mantra. In 2015, after pondering the idea for some time, the brand “Mimi Kuruka” was born. Mimi Kuruka is Swahili for “I Fly”, a phrase that goes deeper than ‘what’s trendy’.

The brand Mimi Kuruka is Swahili for 'I Fly'.

The brand Mimi Kuruka is Swahili for ‘I Fly’.

Explaining the creative definition behind the name to EBUZZTT, Kaurice said one of the main goals of Mimi Kuruka is to supply items in controlled quantities in a bid to maintain uniqueness and exclusivity, while incorporating the brand’s philosophy to “Freely Love Yourself” (F.L.Y) into each person’s personal style. Kaurice told us he enjoys one on one interaction with customers, something that allows him to  understand each person’s style goals and even their personality. “It goes hand in hand with the aim of promoting self-love in the clothes that they wear,” he said.

The brand’s first batch of 30 pieces were promoted on social media and Kaurice told us he targeted mainly women. The brand carries hats, totes, t-shirts, tank tops, shorts, wristlets, and dashiki styled tops – among other apparel types.pharell Explaining that eventually he intends to branch out into other fashion pieces, such as shoes and jewelry,  Kaurice admitted that for now, his focus is simply on promoting his message.

Brand creator, Maurice Alexander says he is focused on getting his message out there.

Brand creator, Kaurice Alexander says he is focused on getting his message out there.

The local brand creator told EBUZZTT that its often quite a challenge to get local support and like any other burgeoning entrepreneur, he has had his doubts, encountered numerous stumbling blocks and financial struggles, but remains driven by passion. Now, after encountering his numerous obstacles, Kaurice says he can strongly encourage other young artists to have a ‘broad back’ and “be willing to receive constructive criticism as well. “We have to be able to turn all negatives we encounter into positives,” he said, adding, “It’s important to embrace all experiences and keep people who motivate you, in your space.”

The ambitious designer believes Trinidad and Tobago has a lot of talent to offer the world but echoed sentiments often heard, “we must support each other and learn to love ourselves first.”

Locally, Mimi Kuruka has garnered the support of friends and family and notably popular drummer Rhys and other members of Five Miles to Midnight and the Bomboom Room who’ve been seen rocking the brand. Kaurice has aspirations to even dress celebs like – hip hop’s Pharrell Williams and T&T superstars, Kees, 1st Klase, Fay-ann Lyons and up and coming local rapper Inzey. He told us he would love to see these particular celebs wearing his brand because he believes they all embody a certain level of individuality that’s unapologetic and unpretentious – something his brand promotes.

You can check out Mimi Kuruka on Instagram to see just how fresh this Trinidad and Tobago bred brand really is!

EBUZZTT WRITER: Candibuzz on Instagram

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Ebuzz News

Denise Belfon’s OVO Package from Drake, Included a Dominos Game.

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She may be a Trinbagonian soca artiste but she’s also a proud Caribbean woman, so it was only right that rapper, Drake’s team at October’s Very Own – OVO, deliver to the entertainer, an OVO branded dominos set. It was quite possibly the package inclusion that brought out Belfon’s excitement earlier this week, when she received and opened it up.

Denise has been basking in the joy of being a part of Drake’s recently released, Maid of Honor’ album – her single ‘Work’ sampled on a track called, ‘BBW’. Fans, pretty much elated by the news, have been expressing their congratulations to the New York based singer, many saying it was only a matter of time before this type of breakthrough came for her.

Denise’s journey in music began decades ago, and even though her presence on the Soca circuit in the Caribbean has been limited for some time, her past hits have proven to be legacy-leavers, with DJs, artistes and social media users quite often returning to her sound.

The OVO gift package included merchandise and the special Dominos game set, something Denise automatically hailed out her Jamaican friends on, noting that they’d me meeting up for a game soon. When news of the sample emerged in May, many questioned whether Belfon had agreed to the use of her work. She has since allayed all concerns, saying all is above board on the project.

CLICK HERE TO SEE HER REACTION.

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Music News

Belmont, Trinidad Delivers On ‘Hill and Gully’ Riddim. Anisha Pleas for Peace.

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A riddim built on pure Jamaican nostalgia that’s dominating with several acclaimed artistes releasing hit singles, the ‘Hill And’ Gully’ folk riddim is undeniably a major influencer this year. Like butter, several releases smoothly resonate, with artistes like Masicka, Mr. Vegas, Kees Dieffenthaller, Valiant, Elephant Man and Sheneil Muir delivering catchy singles for the masses.

Outside of multiple releases produced by Jamaican DJ/ Singer/ Songwriter/ Stephen ‘Di Genius’ McGregor, Trinidad and Tobago artiste, Anisha, has risen to the occasion, urging social transformation using her creativity as the vessel. “Plea for Peace is meant to uplift communities and spark conversation because I believe music can preserve tradition, while creating space for meaningful dialogue,” said the Belmont,Trinidad native.

Known in creative spaces as The Goddess of Love, Anisha was raised in Belle-Eau Road in Belmont. She understands the need for thought provoking messages through music. “I compose my own songs and I’ve been involved in music for several years,” she said, explaining that she uses music as a tool to express herself, tell stories and tap into her emotions while addressing issues that affect communities.

For Anisha, the Hill and Gully Riddim offers music lovers a timeless cultural connection. “I felt it was a riddim that could help carry this message of peace to both the young and the old in a way that’s relatable and impactful,” said the singer. Acknowledging the criticism by veteran Jamaican broadcaster, Fae Ellington over some of the lyrics sung by artistes on the traditional folk riddim, Anisha says she respects Ms. Ellington’s perspective. “I respect her perspective because cultural and musical traditions are important and should always be valued.” She however admits that music continues to evolve as a reflection of society. “Each artiste chooses to use music to express himself/herself based on personal experience, however my approach with ‘Plea for Peace,’ was to honor the riddim’s cultural significance by using it to address an issue that is affecting my country, Trinidad and Tobago.”

Anisha says she admires the dedication to peace, shown by fellow T&T artiste, Orlando Octave. “We share a similar passion for spreading positive messages through music. I often refer to him as ‘The Prince of Peace,” she said, noting that she would be honored to work with Orlando, if the opportunity presents itself. “My mission as an artiste is to use my music as a bridge that brings people together, rather than divides humanity. ‘Plea for Peace is more than just a song. It’s a reminder that despite the challenges we face, peace, love and unity are still very possible if we choose to lift each other up.”

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