Promotion ahead of the upcoming Tobago carnival took centre stage inTrinidad over four days, culminating on Independence Day at Adam Smith Square. According to the Tobago Festivals Commission, the Tobago Carnival bus crawl engaged over 20,000 people as it rolled into San Fernando, Chaguanas, Arima, Point Fortin, Sangre Grande, and Port-of- Spain between August 28th and August 31st.
The promotional team shared information, gave out merch and engaged the public at large with great entertainment. On the last night, a massive crowd took in performances by Shurwayne Winchester, Adana Roberts, Preedy, Sekon Sta, Tam Tam, Gerard Balfour and others. That event was hosted at 2nd Rounds Soundbar & Grill along Ariapita Avenue.
Tobago born, Shurwayne Winchester was a part of the excitement.
The Tobago Festivals Commission, which is responsible for the promotion and execution of both Tobago Carnival and the Tobago Bluefood Festival, has been hard at work. Evidence of this can be seen on their social media pages @welcometobago. “Special thanks to Tobago Festival Tobago House of Assembly, Tobago Festivals Commission Ltd, Tobago Tourism Agency Limited, Tobago Promoters Association, the Tobago Hotel and Tourism Association, the Tobago October Carnival Association and other band leaders for making this event such a success,” the commission shared via media release.
Those who attended the promotional activation ahead of the Blue Food festival on October 20th, and the subsequent Carnival, had the opportunity to win accommodation and other packages from hotels and resorts such as Beverly Oasis Suites, Coco Reef Hotel, Mt. Irvine Beach Resort, Hibiscus Heights and Tropikist among other lovely accommodation spaces. Additionally, tickets to events and costumes from over 10 promoters and bandleaders were given away throughout the night.
Anticipation is now growing as all roads lead to Tobago Carnival 2024, scheduled for October 25th to the 27th.
Kes the Band has officially concluded its highly acclaimed Roots, Rock, Soca Tour, marking another groundbreaking moment in the band’s remarkable journey. The international tour captivated audiences across the United Kingdom, Europe and North America – making history as the first Soca act to sell-out stadium shows in the United States and to sell out the RBC Amphitheater in Toronto, Canada with 16,000 fans.
The tour featured sold-out shows in major music cities such as London, Vancouver, Los Angeles, New York, and its final stop in Toronto – with thousands of fans gathering night after night to experience the signature sound, musicianship, and infectious energy that have made KestheBand one of the Caribbean’s most influential live acts.
The ‘Roots, Rock, Soca’ Tour became a celebration of culture, connection, and community. Each performance in the concert series showcased the band’s ability to transcend borders and generations, bringing together audiences from diverse backgrounds through music rooted in Caribbean identity. With energetic performances spanning storied venues such as Forest Hills Stadium in New York and The Bellwether in California, Kes the Band continues to cement its place in history as an enduring, generational force that bridges rhythms, unites audiences, and elevates the heartbeat of Caribbean culture in communities across global borders.
KestheBand’s Frontman, Kees Dieffenthaller, serenades the sold-out audience at the RBC Amphitheater in Toronto, Canada to conclude the ‘Roots, Rock, Soca’ Tour.Photo; Jono Hirst
Led by charismatic frontman Kees Dieffenthaller, the band’s world-class lineup includes Dean Jameson drums, Jon Dieffenthaller on guitar, Riad Boochoon on bass, Mario Callender and Geiron Mangon keyboards, and Robert ‘Robbie Styles’ Persaud on DJ and Ableton. Together, they delivered dynamic performances that combined exceptional musicianship with the unmistakable spirit that has become synonymous with KestheBand.
Adding to the excitement throughout the tour were a number of memorable surprise guest appearances from some of soca’s most celebrated artists, including Coutain, Lady Lava, Barbados Soca legend Edwin Yearwood, Iwer George, London’s Haile of WSTRN, Haitian singer J Perry, and Ravi B. Their appearances created unforgettable moments for fans while highlighting the camaraderie and creative excellence that continue to define Caribbean music.
The overwhelming response to the tour underscores Kes the Band’s continued evolution from a beloved Caribbean band to a truly global cultural ambassador. Across every city, audiences embraced the music, creating an atmosphere that reflected the growing international appreciation for soca and Caribbean artistry.
Soca is joy: these fans could barely contain their excitement at the closing show of KestheBand’s ‘Roots, Rock, Soca’ Tour stop in Toronto, Canada. Photo: Jono Hirst.
As the curtain closes on the Roots, Rock, Soca Tour, Kes the Band is already focused on the next chapter. The band will soon return to the studio to begin work on new music for an upcoming album, continuing its tradition of pushing creative boundaries while staying true to the sound that has resonated with fans around the world.
The momentum also continues for Kes the Band on stage over Labor Day Weekend as the iconic group takes the stage at the DC Jazz Festival (DCJF), one of the United States’ premier music festivals, taking place September 2–6, 2026. Following the band’s debut on NPR Tiny Desk in the capital of the United States earlier this year, the band continues to expand its reach and introduce Caribbean music to new audiences on some of the world’s most respected stages.
With decades of groundbreaking music, unforgettable live performances, and an unwavering commitment to cultural excellence, Kes the Band continues to redefine what’s possible for Caribbean artists on the global stage. The success of the Roots, Rock, Soca Tour is both a celebration of an extraordinary series of performances and a defining chapter in the band’s enduring legacy, setting the stage for an exciting new era of music and global performances.
Two of the Caribbean’s most legendary hitmakers have joined forces for what is shaping up to be one of the Caribbean’s biggest records of the year.
Dancehall superstar Charly Black, whose global smash “Gyal You A Party Animal” has amassed more than one billion streams worldwide, joins forces with St. Vincent Soca hit maker, Kevin Lyttle, whose timeless international hit “Turn Me On” has generated hundreds of millions of streams. That single remains one of the most recognizable Caribbean songs ever recorded.
The single, “Island Ting,” unites the music of Jamaica and St. Vincent & The Grenadines, celebrating the beauty, confidence, and irresistible energy of island women. More than just a song, “Island Ting” is a celebration of the Caribbean, its vibrant diaspora, and everyone around the world who embraces the region’s unmatched culture, music, and love of celebration.
Blending irresistible Dancehall and Soca influences with an unmistakable tropical vibe, the record is poised to become the soundtrack of the summer, says a media release issued.
Produced by well known international producer, Walshy Fire, with the instrumental crafted by acclaimed producer Jason Julian, “Island Ting” is already making waves across the streaming landscape. The single has secured significant editorial playlist support from Apple Music and Spotify, with Spotify further backing the release through premium placement on its coveted Mobile Home Banner – one of the platform’s most prominent promotional spaces for new music.
Industry insiders are already tipping “Island Ting” as one of the Caribbean’s defining songs of the summer, with momentum expected to carry through Notting Hill Carnival, into Trinidad Carnival 2027, and beyond. From beach parties and festivals to clubs, radio, and playlists around the world, the record has all the ingredients of a timeless Caribbean anthem.
“Island Ting” is available now on all major streaming and digital platforms.
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