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New Artist Alert. This One is Pure Fire. He’s Got New Music Too!

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Hold on tight, it’s about to get wild. New soca music, complete with a fresh face and unbridled vibe, emerges this September. No mater how you look at it, the evolution of the soca game continues to flourish and by all accounts, the young trendsetters have upped the anti, delivering smash hit singles consistently. Adding to the fire is Lucrativ. He’s following up his recent Anguillan exposure with a new single called ‘Cyah Tell We Nott’n.’ His desire is to push the soca global, in tandem with the countless others who’ve made it their life ambition. Like them, soca is life for this young Trinbagonian. 

During the months of July and August, Lucrativ made his presence felt on the island of Anguilla. He’d made a unique alliance with an Anguillan DJ by the name of DJ Legend264. Together, they created a single called “Frenzy”- an intense, power Soca track that promised to breathe life into the Anguillan festival circuit. By the time the Anguilla Summer Festival came around, Lucrativ had been booked to perform at the premiere event, the August Monday Caribbean Beach Party. He was in good company too, as Caribbean showstoppers Bunji Garlin and Fay Ann Lyons, as well as Nadia Batson and Terri Lyons had also been booked to perform at the event. “It was a good look for soca music and Trinidad and Tobago as well. I was humbled to be on a cast that included such powerful acts. It was definitely a defining moment in my growing career,” said Lucrativ. 

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Ebuzz News

Machel Rubs Shoulders with International Celebs. Fans Defend Him.

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Damned if you do, damned if you don’t. One radio personality made a point on Wednesday, of telling listeners that he felt Machel Montano was pretty much acting like a groupie when he attended Rihanna’s Diamond Ball last week. All this because the superstar soca artiste who has collaborated with the likes of Doug E Fresh, Ashanti and Shaggy, had taken and posted a lot of celebrity pics, post event.

Fans are however supporting the Soca Taipan, saying it’s good to see that Machel, being a Caribbean megastar, is also a fan of artistes and isn’t afraid to express that feeling. Montano met and took photos with Rihanna, Pharell, A$AP Rocky, Meek Mill and Megan the Stallion who recently signed with ROC Nation.

On the heels of that event and Montano’s social media photo explosion, came his appearance on the Girls Cruise reality TV show. Fellow soca artist, Rome is a part of the show’s full time production and showcased Trinidad and Tobago’s carnival 2019 season, to major cast members Chilli of TLC, Lil Kim, BSimone and Maya among others. The episode aired last weekend, saw appearance during by Machel and Alison Hinds during a yacht party. Montano even performed.

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Erphaan Alves Will Release His ‘Proudest’ Project Tonight.

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He’s ambitious! Erphaan Alves is adamant that he will take the Soca genre global. He made a point of launching the effort dubbed the No Seasons Project after Carnival 2019, promising to deliver new music regularly. Other artistes like Iwer George promised to do the same, but thus far, Nailah Blackman has been the one Soca artiste who’s delivered new music consistently.

Tonight, Erphaan Alves’ continues his commitment to delivering soca year round. A brand new single and video will be released – another track post carnival – the young entertainer having released, “Lock On” in May this year. Erphaan says this project forms part of his soca story and effectively strengthens his mission to take the genre to global audiences.

Erphaan Alves wants to take Soca music to global audiences.

On Instagram, Alves said the production and delivery of new Soca music post carnival, by artistes, would essentially lead to more interest by fans, more local soca events, increased market activity and essentially, increased global appeal. His launch later tonight, takes place at Buzz Bar located at One Woodbrook Place in Port-of-Spain.

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