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New Artist Alert. This One is Pure Fire. He’s Got New Music Too!

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While in Anguilla, Lucrativ had also been booked to be the featured artiste at the Anguilla Beauty Queen pageant, something he jumped at, explaining that he would be grateful for any and all opportunities to market himself to varying audiences. “Honestly, as someone who’s been silently working hard for some time behind the scenes, I’m not afraid to take chances. I’d much rather take the risks than be left to wonder what could’ve happened if I did,” he said. He believes in himself and is far from apprehensive when it comes to making the moves he needs to, to generate awareness every artist wants for their music. Lucrativ’s been delivering music videos consistently for songs he’s done in the past. His single done with DJ Legend264- ‘Frenzy,’ comes complete with a music video, accessible on YouTube. “I believe in delivering a complete product. People aren’t accepting mediocrity anymore. It’s either we go hard or we go home. I will always go hard,” said the young artist. 

The new track, produced by Stickman Beats with additional production and recording done by Kyle Phillips, was mastered by Andrew Denny. It’s a track that speaks to any and everyone who has faced the comments of detractors in their life. “Soca music, as a genre, has so much potential but sometimes I feel its important to deliver topics that are more relatable to people from around the world, With this track, that’s exactly what I sought to do,” he explained. 

Lucrativ met and interacted with artistes, Terri Lyons and Nadia Batson of SASS, in Anguilla.

In the coming weeks, Lucrativ will unleash a new single on the Doors riddim, produced by Supah Ace Productions and executive produced by Glendon Lamothe and Ramon George“I’m just letting the world know I’m here and I’m ready. The big guns in the industry are unstoppable but so am I. I’m not trying to steal anyone’s space but I know there’s room enough for me,” he said. 

Follow Lucrativ on Instagram and Facebook to be a part of this young entertainer’s journey to the top.

Press Release | EtceteraTheCompany.

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Ebuzz News

Machel Rubs Shoulders with International Celebs. Fans Defend Him.

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Damned if you do, damned if you don’t. One radio personality made a point on Wednesday, of telling listeners that he felt Machel Montano was pretty much acting like a groupie when he attended Rihanna’s Diamond Ball last week. All this because the superstar soca artiste who has collaborated with the likes of Doug E Fresh, Ashanti and Shaggy, had taken and posted a lot of celebrity pics, post event.

Fans are however supporting the Soca Taipan, saying it’s good to see that Machel, being a Caribbean megastar, is also a fan of artistes and isn’t afraid to express that feeling. Montano met and took photos with Rihanna, Pharell, A$AP Rocky, Meek Mill and Megan the Stallion who recently signed with ROC Nation.

On the heels of that event and Montano’s social media photo explosion, came his appearance on the Girls Cruise reality TV show. Fellow soca artist, Rome is a part of the show’s full time production and showcased Trinidad and Tobago’s carnival 2019 season, to major cast members Chilli of TLC, Lil Kim, BSimone and Maya among others. The episode aired last weekend, saw appearance during by Machel and Alison Hinds during a yacht party. Montano even performed.

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Erphaan Alves Will Release His ‘Proudest’ Project Tonight.

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He’s ambitious! Erphaan Alves is adamant that he will take the Soca genre global. He made a point of launching the effort dubbed the No Seasons Project after Carnival 2019, promising to deliver new music regularly. Other artistes like Iwer George promised to do the same, but thus far, Nailah Blackman has been the one Soca artiste who’s delivered new music consistently.

Tonight, Erphaan Alves’ continues his commitment to delivering soca year round. A brand new single and video will be released – another track post carnival – the young entertainer having released, “Lock On” in May this year. Erphaan says this project forms part of his soca story and effectively strengthens his mission to take the genre to global audiences.

Erphaan Alves wants to take Soca music to global audiences.

On Instagram, Alves said the production and delivery of new Soca music post carnival, by artistes, would essentially lead to more interest by fans, more local soca events, increased market activity and essentially, increased global appeal. His launch later tonight, takes place at Buzz Bar located at One Woodbrook Place in Port-of-Spain.

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