While in Anguilla, Lucrativ had also been booked to be the featured artiste at the Anguilla Beauty Queen pageant, something he jumped at, explaining that he would be grateful for any and all opportunities to market himself to varying audiences. “Honestly, as someone who’s been silently working hard for some time behind the scenes, I’m not afraid to take chances. I’d much rather take the risks than be left to wonder what could’ve happened if I did,” he said. He believes in himself and is far from apprehensive when it comes to making the moves he needs to, to generate awareness every artist wants for their music. Lucrativ’s been delivering music videos consistently for songs he’s done in the past. His single done with DJ Legend264- ‘Frenzy,’ comes complete with a music video, accessible on YouTube. “I believe in delivering a complete product. People aren’t accepting mediocrity anymore. It’s either we go hard or we go home. I will always go hard,” said the young artist. 

The new track, produced by Stickman Beats with additional production and recording done by Kyle Phillips, was mastered by Andrew Denny. It’s a track that speaks to any and everyone who has faced the comments of detractors in their life. “Soca music, as a genre, has so much potential but sometimes I feel its important to deliver topics that are more relatable to people from around the world, With this track, that’s exactly what I sought to do,” he explained. 

In the coming weeks, Lucrativ will unleash a new single on the Doors riddim, produced by Supah Ace Productions and executive produced by Glendon Lamothe and Ramon George“I’m just letting the world know I’m here and I’m ready. The big guns in the industry are unstoppable but so am I. I’m not trying to steal anyone’s space but I know there’s room enough for me,” he said. 

Follow Lucrativ on Instagram and Facebook to be a part of this young entertainer’s journey to the top. 

Press Release | EtceteraTheCompany.