For 30 years and counting, Machel Montano has been at the heart of the Soca genre. He’s been the trendsetter for a sound and a culture that is only now beginning to receive mainstream attention. In the past few years soca music and by extension, Montano’s birthplace, Trinidad and Tobago has been mentioned and spoken of by many international publications and media houses, and while the 41-year-old soca superstar isn’t solely responsible for it all, his efforts in promoting what he loves most cannot be questioned. The question we’re however pondering is, what’s next for this creative mastermind?
Machel performed alongside Jamaica’s Mavado, at OVO Fest in Toronto on July 31st.
The strength of Montano’s team has certainly factored tremendously when it comes to what he’s been able to achieve. He’s got a well oiled machine so what we can most certainly expect, are bigger moves by the man who has already collaborated with some pretty incredible people from around the world. Last week, Machel was featured as one of the headline acts at rapper, Drake’s OVO Fest in Toronto, Canada. The event coincided with Caribana and was well attended to say the least. Again, the Monk displayed his country’s pulsating energy to thousands. One week later, Montano’s name shows up in a Bazodee NYC launch review, inThe New York Times proving that nothing is ever left to chance. The MM team- that well oiled machine, is always hard at work.
Machel Montano escorts his Bazodee co-star, Natalie Perera in NYC. for the premiere of the film in the US.
Trinidad and Tobago, an island synonymous with the Carnival culture that is blowing up around the world, has held Machel Montano atop a pedestal for as long as he’s been a soca star. He’s deemed the best there is, and in some people’s minds, the best there ever could be. He’s the golden boy of T&T and despite numerous rumors of ill behavior on his part, the people of Trinidad and Tobago, the Caribbean and the world, can never seem to get enough of their soca hero. But, can you really give them wrong?
Montano’s carried the flag of Trinidad and Tobago for over a decade, across oceans, to corners of this earth many others in T&T have only hoped to visit. He has created music that will be anthems for years to come and at this very moment, he’s working on reinventing himself and his sound, much like he’s always done. At 41, Machel Montano is showing no sign of stopping of even slowing down for that matter. He visited the White House and sang Soca there this year too. Add the launch of his acting career and co-producer of Bazodee and you’ve got several reasons why he’s not just T&T’s Golden boy, but one of the Caribbean’s greatest ambassadors.
Billboard subliminally revealed that Machel was signed to Drake’s Canadian label.
On Monday, Billboard Magazine’s digital medium published the headline, “Drake Co-Signed Soca Star Machel Montano Talks Making a Global Impact and Heading to the Big Screen.” Everyone was eager to find out what was really going down. Alas, details were non existent in the story as it relates to the “Co-Signed” term, and efforts to reach Montano by EBUZZTT.COM proved futile. We however searched the World Wide Web and on Wikipedia we spotted Machel Montano’s name toward the end of the list of signed acts. There’s still no confirmation as to exactly what’s going down where such a partnership is concerned.
The buzz surrounding Machel Montano is deafeningly loud. He continues to work hard, pouring out his energy into a music, a culture, a country, a career that he was born to be a part of and lead. Now, what will he do next? He says a unity project is at the fore of things and Angela Hunte- the Trini born, Brooklyn singer/songwriter is right at his side….
The ground has been calling for it – the return of the International Soca Monarch competition in Trinidad and Tobago. Now there’s news that the the competition will return in Carnival 2027 under the theme, Trinidad and Tobago vs The World.
Wadicks, a true performer says he will enter if his music engages the people.
One artiste, true to the authenticity of the culture, says it’s great news. Ebuzztt caught up with Wadicks earlier on Friday, just after the news broke. “This is something very good for artistes to test themselves – to see how best they are in representing the country when it comes to Soca music. It’s good for people to gauge themselves against their cohorts and it’s been a while since artistes have been able to really do that,” he said.
The competition’s official date is yet to be revealed, however if tradition is marinated, it will be held on Friday, February 5th. Scorch Limited and Scorch Events will produce the show. “For 2027, the competition returns with a bold, international dimension, placing Trinidad and Tobago’s Soca talent against artistes from around the world in a celebration of the genre’s growing global reach,” said a media statement issued. Details surrounding venue and participation requirements will be forthcoming.
For Wadicks and many other Soca artistes who occupy the space, the music delivered ahead of the competition is of dire importance. “I will jump in once the people gravitate to the music. The people must not be wondering what song this artiste is singing when they hit the stage in the competition. You don’t want to enter with a song the people don’t know,” he emphasized.
The year was 2011 and in Trinidad and Tobago, William Munroe had been at the helm of the ISM for 19 years.
In the early years of the international Soca Monarch competition, under the stewardship of Mr. William Munroe, the International Soca Monarch was a monument in Carnival. Radio stations were heavily engaged and money spent on major advertising campaigns that saw emerging and seasoned artistes interviewed and their music placed on intentional rotation as a result of paid advertising. Whether this approach will be taken, as the effort to re-establish the solidity of Trinidad and Tobago in this area gets underway, is left to be seen. “No matter what, it starts with the people. Once the people accept the event and come out to enjoy it… but the marketing of the event is very important too. It’s a huge undertaking and if Scorch can get the people who come to their events and all the other people who love the culture, that would be fantastic to get T&T back to where it once was when it comes to the ISM,” said Wadicks. He has one song already bubbling ahead of Carnival 2027 and plans to release a second next week. “I have ‘Thickerz’ out already and I’m releasing a rum tune next week,” said the artiste cheerfully. He’s never in a bad mood.
Grenadian artiste, Snakey is the reigning Power Soca Monarch.
With Grenada’s Soca Monarch now leading as the poster child of what Soca Monarch should look and feel like, Wadicks says he thinks the Spice Isle does a great job of showing the world just what true enjoyment of the music looks like. “They have no fashion statement – Grenada has no respect for clothes as compared to Trinidad where it’s more about fashion than enjoyment. In Grenada you could come out in any colour and after the party, patrons leaving dirty and sweaty, having had a time,” he said with a laugh.
Prize monies a major factor when it comes to competitions in Trinidad and Tobago, Wadicks says he doesn’t believe this should be the defining factor in any artiste’s decision to enter the competition. “The Soca Monarch brings out the best in an artiste when it comes to interacting with the people and getting the people to accept the challenge of a command. Artistes have to be able to move the crowd ; Besides being strong vocally, their ability to command the crowd must be on point,” he highlighted, adding, “We as the representatives of the culture should be pushing to bring back the Soca Monarch to where it was, but of course, not everybody will think like me.”
Artistes like Iwer George, Fay Ann Lyons, Bunji Garlin, Machel Montano, Shurwayne Winchester and others who could command crowds, were once the standard in T&T’s Soca Monarch history. It is hoped that everyone will return for the culture.
On the tempo of the Soca that’s required for big flag crews and real mayhem to return to big venues in T&T, Wadicks agrees that the sweetness that’s currently trending must subside. “Once the tempo starts to escalate things will get better. ‘De t’ing too sweet, especially for a short season,” he said frankly.
The Scorch team at the helm of the 2027 production says this production will have “no backroom and no bacchanal,” with an expert panel of music industry experts, cultural commentators and soca veterans scoring creativity, lyrics, stage presence, overall impact and a specially introduced aspect – the Sparrow Tribute. “The Mighty Sparrow belonged to both sides of this battle, so every finalist – home side and away side must pay tribute to the Calypso King of the World somewhere in their Fantastic Friday presentation,” explains an accompanying ISM27 deck issued to the media.
The word is out and the people have gotten exactly what they’ve been asking for. What’s left to see now is just who supports with cultural passion and pride at the forefront, and who chooses not to.
The Trinidad and Tobago Carnival Museum which occupied the occupied the iconic Penny Bank building in Port of Spain, has been forced to close. A media statement issued by director and chairman of the NGO, Mr. Kenny Attai, attributes the regrettable outcome to a lack of government and corporate support.
The Carnival Museum was incorporated as an NGO in March 2021 and the organization was awarded the Penny Bank building in 2022 for its use. Mr. Attai explained that 80%of renovations to the building have been completed all thanks to an early grant received from the line ministry during that time. “To date, seven successive exhibitions were held with over 20 school tours and over 4000 visitors,” the statement read.
Highlighting the pressures of the last year, Mr. Attai said it has been extremely difficult in getting government and corporate support for what he called, a national treasure. “Through a few friends and well wishers, along with our own personal funding and the tremendous outreach of volunteers, we were able to keep the museum open to the public this year. It is now with deep regret that as of October 1st, we must close the doors to the Penny Bank venue to the public, until further notice.”
Attai noted however that the NGO’s visual platforms www.ttcarnivalmuseum.com and its social media pages, would remain active and updated with projects that are in progress. “It is our sincere hope that Trinidad and Tobago sees the value of recognizing what we have and those who brought us joy and pride since 1841 with the creativity and ingenuity of our people, lest it be taken and owned by others,” said Attai.
error: This content is protected. if you wish to use this content in anyway please contact us.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.