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“Focus on the Talent and Market Soca.” This Artist Says Its High Time for Change.

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Approx. 3 min read

While the Covid-19 pandemic and its accompanying effects have placed a dark cloud over the Caribbean’s entertainment sector, it has proven to be an opportune time for artistes who’ve been yearning to make a breakthrough. One Tobago native who’s been boosting his credentials in the field of entertainment, is bent on making a mark this year, and even with no talk of carnival 2022, he’s releasing a single that’s likely to make Soca fans everywhere, sweat.

Carlon Denoon is DJ Simlple C. He’s been a part of the entertainment landscape in Trinidad and Tobago for over two decades. In 2016, Denoon said he awoke thinking he’d been in a dream and immediately began writing music. Out of that unusual experience and now equipped with a gift he had no prior knowledge of, he wrote and recorded a single called, ‘Talk.’ From that time to now, DJ Simple C has recorded over a dozen singles, adding to the pool of dancehall and soca tracks that are released in the Caribbean. “From 2016 onward, the ideas and concepts for music have never stopped. “I met with Jabz Music and he worked with me to release two songs- ‘All Hands on Deck’ and ‘Combination Wine.’ He helped me understand how to craft my songs and continue writing music, and from there, I started penning all of my songs,” he explained. He notes that well-known DJ and music producer, Shot Master J was also the first producer he had ever worked with.

Between 2016 and 2020, the Speyside native has consistently released music. An inspirational Soca track called, ‘Thank You Lord,’ was delivered in 2021 and for the first time, he released a music video to accompany it. The song paid tribute to the God who’d blessed the simple entertainer with a gift he could not deny. “Most of my inspiration comes from above. If I hear a beat, the ideas come to me and I can pen a song in an hour. It’s a sort of gift I’ve discovered,” he affirmed. Simple C says he knows he’s meant to use his gift to the best of his ability and that’s exactly what he plans to continue doing.

The new track, ‘Loose’ was produced at Supreme Studios, with mixing done by Shot Master J and the song’s mastering done by Madmen Productions. It’s a song that accepts the restrictions of present day and holds fast to responsible enjoyment, all with the music and lyrics that any fetter would enjoy. “It’s all about encouraging people to have fun among themselves, within the confinement of their personal space, and in obedience to the health regulations,” said Simple C. He maintains that no matter what, safety and preservation of life is of the utmost importance.

Separately, Denoon expressed a desire to see adjustments made that would allow for more inclusivity in the music business. “I believe there are very talented people within Trinidad and Tobago and for some reason or another, they are being stifled or being left behind based on how the system is set up,” he said. His words echo the sentiments of countless others who have, time and time again, begged for change. “Particularly in the carnival season, based on how the radio stations and DJs operate, many people with immense talent, have continuously been left behind,” he said.

Hopeful that his words will be heard by those who have the power to create change, Simple C said, “I believe a better approach, and greater emphasis should be placed on the culture as a whole, and not just any one artist. We should try to get the talent, and market Soca music as a whole, to the world; not just a handful of big artistes being pushed, and the others keep falling through the cracks,” he advised.

For now, with his focus in tact and his gift being used to uplift others, the Tobago born entertainer is setting his trajectory and making his moves the best way he knows how, with hopes of the best possible outcome. 

Caribbean Buzz

The International Soca Monarch Will Return in 2027. Trinidad and Tobago Takes on the World. Wadicks Weighs In.

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Approx. 4 min read

The ground has been calling for it – the return of the International Soca Monarch competition in Trinidad and Tobago. Now there’s news that the the competition will return in Carnival 2027 under the theme, Trinidad and Tobago vs The World.

Wadicks, a true performer says he will enter if his music engages the people.

One artiste, true to the authenticity of the culture, says it’s great news. Ebuzztt caught up with Wadicks earlier on Friday, just after the news broke. “This is something very good for artistes to test themselves – to see how best they are in representing the country when it comes to Soca music. It’s good for people to gauge themselves against their cohorts and it’s been a while since artistes have been able to really do that,” he said.

The competition’s official date is yet to be revealed, however if tradition is marinated, it will be held on Friday, February 5th. Scorch Limited and Scorch Events will produce the show. “For 2027, the competition returns with a bold, international dimension, placing Trinidad and Tobago’s Soca talent against artistes from around the world in a celebration of the genre’s growing global reach,” said a media statement issued. Details surrounding venue and participation requirements will be forthcoming.

For Wadicks and many other Soca artistes who occupy the space, the music delivered ahead of the competition is of dire importance. “I will jump in once the people gravitate to the music. The people must not be wondering what song this artiste is singing when they hit the stage in the competition. You don’t want to enter with a song the people don’t know,” he emphasized.

The year was 2011 and in Trinidad and Tobago, William Munroe had been at the helm of the ISM for 19 years.

In the early years of the international Soca Monarch competition, under the stewardship of Mr. William Munroe, the International Soca Monarch was a monument in Carnival. Radio stations were heavily engaged and money spent on major advertising campaigns that saw emerging and seasoned artistes interviewed and their music placed on intentional rotation as a result of paid advertising. Whether this approach will be taken, as the effort to re-establish the solidity of Trinidad and Tobago in this area gets underway, is left to be seen. “No matter what, it starts with the people. Once the people accept the event and come out to enjoy it… but the marketing of the event is very important too. It’s a huge undertaking and if Scorch can get the people who come to their events and all the other people who love the culture, that would be fantastic to get T&T back to where it once was when it comes to the ISM,” said Wadicks. He has one song already bubbling ahead of Carnival 2027 and plans to release a second next week. “I have ‘Thickerz’ out already and I’m releasing a rum tune next week,” said the artiste cheerfully. He’s never in a bad mood.

Grenadian artiste, Snakey is the reigning Power Soca Monarch.

With Grenada’s Soca Monarch now leading as the poster child of what Soca Monarch should look and feel like, Wadicks says he thinks the Spice Isle does a great job of showing the world just what true enjoyment of the music looks like. “They have no fashion statement – Grenada has no respect for clothes as compared to Trinidad where it’s more about fashion than enjoyment. In Grenada you could come out in any colour and after the party, patrons leaving dirty and sweaty, having had a time,” he said with a laugh.

Prize monies a major factor when it comes to competitions in Trinidad and Tobago, Wadicks says he doesn’t believe this should be the defining factor in any artiste’s decision to enter the competition. “The Soca Monarch brings out the best in an artiste when it comes to interacting with the people and getting the people to accept the challenge of a command. Artistes have to be able to move the crowd ; Besides being strong vocally, their ability to command the crowd must be on point,” he highlighted, adding, “We as the representatives of the culture should be pushing to bring back the Soca Monarch to where it was, but of course, not everybody will think like me.”

Artistes like Iwer George, Fay Ann Lyons, Bunji Garlin, Machel Montano, Shurwayne Winchester and others who could command crowds, were once the standard in T&T’s Soca Monarch history. It is hoped that everyone will return for the culture.

On the tempo of the Soca that’s required for big flag crews and real mayhem to return to big venues in T&T, Wadicks agrees that the sweetness that’s currently trending must subside. “Once the tempo starts to escalate things will get better. ‘De t’ing too sweet, especially for a short season,” he said frankly.

The Scorch team at the helm of the 2027 production says this production will have “no backroom and no bacchanal,” with an expert panel of music industry experts, cultural commentators and soca veterans scoring creativity, lyrics, stage presence, overall impact and a specially introduced aspect – the Sparrow Tribute. “The Mighty Sparrow belonged to both sides of this battle, so every finalist – home side and away side must pay tribute to the Calypso King of the World somewhere in their Fantastic Friday presentation,” explains an accompanying ISM27 deck issued to the media.

The word is out and the people have gotten exactly what they’ve been asking for. What’s left to see now is just who supports with cultural passion and pride at the forefront, and who chooses not to.

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Trinidad and Tobago Carnival Museum, Announces Closure Due to Lack of Government and Corporate Support.

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The Trinidad and Tobago Carnival Museum which occupied the occupied the iconic Penny Bank building in Port of Spain, has been forced to close. A media statement issued by director and chairman of the NGO, Mr. Kenny Attai, attributes the regrettable outcome to a lack of government and corporate support.

The Carnival Museum was incorporated as an NGO in March 2021 and the organization was awarded the Penny Bank building in 2022 for its use. Mr. Attai explained that 80%of renovations to the building have been completed all thanks to an early grant received from the line ministry during that time. “To date, seven successive exhibitions were held with over 20 school tours and over 4000 visitors,” the statement read.

Highlighting the pressures of the last year, Mr. Attai said it has been extremely difficult in getting government and corporate support for what he called, a national treasure. “Through a few friends and well wishers, along with our own personal funding and the tremendous outreach of volunteers, we were able to keep the museum open to the public this year. It is now with deep regret that as of October 1st, we must close the doors to the Penny Bank venue to the public, until further notice.”

Attai noted however that the NGO’s visual platforms www.ttcarnivalmuseum.com and its social media pages, would remain active and updated with projects that are in progress. “It is our sincere hope that Trinidad and Tobago sees the value of recognizing what we have and those who brought us joy and pride since 1841 with the creativity and ingenuity of our people, lest it be taken and owned by others,” said Attai.

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