A competition or similar type cultural showcase in carnival, is set to be unveiled in the weeks ahead. Trinidad and Tobago’s Ministry of Culture, Arts and Tourism, revealed the appointment of Star Global Productions Limited, to organize and deliver the large-scale carnival 2025 event. The new event will take the place of the International Soca Monarch – a competition which started in T&T in 1993 but dwindled by 2020.

The Production team consists of The Lollabee Group, businessman, Adrian Chandler and media personality and artiste, Jerome Priscilla. “We are excited to partner with the consortium led by Star Global Productions Limited in reimagining the Soca competition for Carnival 2025,” said Minister Randal Mitchell. “This competition will, not only showcase the best in Soca music but will also play a vital role in enhancing Trinidad and Tobago’s standing as a premier cultural and tourist destination,” he added. The Minister went on to articulate the ministry’s anticipation, saying, “We are eager to bring this vibrant aspect of our Carnival to the forefront, furthering the growth of our creative industries and promoting the rich cultural heritage of our nation.”

Via media release, the Ministry noted that on July 29, 2024, an Expression of Interest (EOl) was issued, inviting individuals and organisations to submit proposals for the development and management of a Soca competition. The EOl closed on August 23, 2024, with eight (8) submissions received. Following the receipt of those submissions, the Ministry issued a Request for Proposal (RFP) to the interested parties on October 29, 2024, which closed on November 19th 2024. It said a rigorous evaluation process was conducted to select a partner for revitalising the competition and advancing the country’s Tourism, Culture, and Arts industries. “It is to be noted that out of the three (3) submissions received following the issuance of the RFP, Star Global Productions Limited’s proposal stood out as the most comprehensive and strategically aligned with the Ministry’s vision for the Carnival 2025 Soca competition,” stated the media release. It added, “Star Global Productions Limited brings expertise in managing large-scale events and producing culturally significant programming, making them an ideal partner to bring this vibrant competition to life.”

The media release explained that Star Global Productions Limited will now plan, organise and implement its proposal, taking into consideration the calendar of events confirmed for the Carnival 2025 period. “The consortium will enter into discussions with the Ministry to finalize arrangements for the competition,” the statement ended.

For the past four years, many have lamented the decline of the International Soca Monarch. Once owned by Caribbean Prestige Foundation founder, William Munroe, the event was subsequently passed around to other major players in Arts and Culture, Media and Business. The pandemic’s sudden strike in 2019 led to a digitally formatted effort by organizers and now, it is left to be seen whether patronage of the once mammoth Carnival competition, will return to its glory days.

At its inception, soca stars like Machel Montano, Iwer George, Mr. Killa, Fay Ann Lyons, Bunji Garlin, Iwer George, Shurwayne Winchester, SuperBlue, Shal Marshall, Voice, Farmer Nappy, Benjai, Blaxx and countless others, delivered spectacular artistry, complete with props and dancers, fireworks and thrilling showmanship, to insatiable audiences who showed their support from the Semi Final showcase at the Arima Velodrome in East Trinidad to the finals on Fantastic Friday at the National Stadium. The memories of those incredible years of high momentum carnival fever, remain etched in the hearts of many.

As Carnival 2025 in Trinidad and Tobago looms, one of the Caribbean’s most unique and intriguing male artistes, Skinny Banton, is gearing up to make his mark in a big way. With his latest release, Liquor, already causing waves, the Grenadian-born artist is proving he’s here to stay, bringing his personal style, and down- home Caribbean spirit to a global audience.

It’s been five years since his unforgettable hit, Wrong Again, took the world by storm and the track remains a fan favorite to this day. Its infectious energy and authentic vibe solidified Skinny as an artiste to watch, and since then, his music has resonated with listeners across the region and internationally. His ability to blend catchy rhythms with meaningful lyrics has made him a staple in Caribbean music, while his sound remains a perfect blend of traditional influences and contemporary flair.

The Jab culture of Grenada has always been a source of inspiration for the Carriacou native. But it’s not just one island or one genre that defines him. Skinny draws from the wider Caribbean experience, creating music that speaks to all the islands, enticing the international crowd along the way. As he explains, his music isn’t confined to one place or one story; It’s about sharing the universal joy of the Caribbean with the world.

“Music is for everyone,” says Skinny. “It’s not about where you’re from. It’s about connecting people from different walks of life through rhythm, melody, and energy. When people come to Carnival, they’re looking for an experience that will stay with them forever, and I want to be a part of that.”

Ahead of Trinidad and Tobago’s 2025 Carnival, Liquor is quickly becoming one of those intrinsic songs. With its irresistible beat and carefree lyrics, the song is a celebration of the Caribbean spirit — the good times, the laughter, and yes, the drinks that fuel the party. “This is a song for the drinkers, the ones who bring the vibes to the Carnival with every sip they take,” Skinny laughs. “But remember — everything in moderation! You don’t want to be the one ruining the vibes for everyone else.”

Last year, Carriacou, the artiste’s home island, was devastated by Hurricane Beryl. Amid that unfortunate circumstance, he stood up with a sense of determination to draw awareness to the plight of those left to clean up and get their lives back to normal. His popularity as an entertainer, aided somewhat in that effort as he was able to assist with food and necessities for those affected. Through his artistry, Skinny continues to shine a spotlight on his roots, celebrating the vibrant culture and resilience of his community.

In Trinidad recently, he reconnected with fans of his music, sharing the new songs ahead of the 2025 Carnival season. “Music is the universal language,” he said. “It doesn’t matter where you’re from or what language you speak. What matters is that it makes you feel something — and that’s what I try to give. The people know good music. They need music to lift their spirits, make them move, and sing along,” he explained, adding, “That’s what I strive to provide — music that resonates, that connects, music that brings people together.”

To stay connected with Skinny Banton and get the latest on his upcoming music and Carnival appearances, follow him on Instagram and Facebook @skinnybanton.