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TONIGHT!!! Viewz Kicks Off. Producer Encourages Artistes to Capitalize on Digital Marketing.

Trinidad and Tobago is never short on effective ways of enhancing the music product. This month, producer, Randal Alexander of PengCo Music Records, unveils a practical method of ensuring that music creators truly reach audiences online and via the platforms they frequent.

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Alexander and his team have been on a mission to see artistes who walk through their door at PengCo Music, reap holistic rewards. “We’re kicking off something we call, ‘Viewz’ on Thursday, June 9th via the iENT digital platforms- Youtube, Facebook and Instagram,” he explained, noting that partners like entertainment platform, Ebuzztt.com, Promo Solutions, Guinness and Red Box Illustrations have come on board to ensure that the deliverables are met. 

The streaming event will take place each Thursday from 8pm, for a three – month period, via the iENT social platforms, and will feature artistes like Frequency, King David, Lady Lava, Keturah Gamba, Orlando Octave and others who have received production services from PengCo Music. The weekly showcase will also highlight musical guests that have worked with PengCo Music over the past decade. “When the pandemic started, music became an elusive goal for many. In an attempt to stimulate the industry, I first dropped my production cost by 70%. In doing that, I began meeting so many talented artistes who were under the radar,” said Alexander. After delivering approximately 300 new singles to these new artistes, Randal said he made a necessary observation. “I noticed that most artistes were really struggling to get their names out there. The reasons differed, but the most common reasons were a lack of knowledge and a lack of means,” he explained. 

Alexander began teaching these artistes, equipping them with valuable knowledge and insight that they may never had known before. “I tried to offer them all information and tools that would transform their careers. A small group of these artistes were very diligent. They applied themselves, worked hard and persisted and because of that, Viewz was created.”

Viewz will be used as a platform to generate much desired traffic to the content delivered by these very talented entertainers, according to Alexander. The campaign’s goal is to generate 400,000 viewers per month to the weekly showcase. By the end of the showcase, the goal of promoting these artistes and their music, will be realized. 

In April, PengCo Music unleashed a riddim called, Riddim Up, which brought some of the artistes that will be featured on Viewz, to the forefront. Their songs and many other singles by these underground artistes, will be showcased to the world, beginning on June 9th. 

For more details on this initiative, follow @pengcompany today. 

International Buzz

Kardinal Official Moving Into Elite Musical Territory. Artiste Releases First Album in Over a Decade.

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Pioneering Canadian emcee, producer, and record executive Kardinal Offishall has released his 6th solo studio album Firestarter Vol.2: Everyday, Sometimes, out now on all streaming platforms via Kardi’s own Black Stone Colleagues label.

The 10-song tour de force bears Kardinal’s production fingerprint on 8 tracks and includes an all-star cast of guest features from around the globe including Black Thought, Stove God Cooks, T-Pain, Konshens, Glenn Lewis, Buju Banton, Idris Elba, NESTA, Melanie Fiona, BJ The Chicago Kid, and Cipha Sounds.

From the hard-hitting kick and snare of the album’s opener, “Heavy Is The Head,” to the final horn and strings refrain of the closing title track, “Everyday, Sometimes (feat. BJ The Chicago Kid),” Kardinal makes clear that he is forging further into elite musical territory on Firestarter Vol. 2.

Black Thought and Stove God Cooks join Kardi on the second track, “40 Acres and a Ferrari,” for a militant reminder that it’s never too late to properly address injustices of the past. 

PHOTO CREDIT: O’SHANE HOWARD

Veteran NYC DJ Cipha Sounds kicks off the radio-ready third track, “All Nighter,” with big throwback energy on the intro before T-Pain drops a clapalong/singalong chorus that instantly sticks. Jamaican dancehall star Konshens dashes some Caribbean flavor on the track with his spicy wordplay, and Kardinal delivers a commanding verse that takes the proceedings to a higher level. 

On the previously released single “Kiss Me When I,” Kardi teams up with fellow Canadian and longtime collaborator Glenn Lewis for Y2K-era vibes, as they rock confidently over a feel-good R&B track built by Grammy Award-winning producer DRTWRK, whose credits include Kanye West, J. Cole, and Lil Wayne, among many others.

“Top 3 (featuring Buju Banton and Idris Elba)” brings together three kings from different corners of the globe, challenging each other to bring their very best for this monumental dancehall collaboration. Toronto, Jamaica, and London connect here on what is sure to be received as an instant cross-continental cultural classic.

Up next is the album’s previously released debut single “My Brother’s Keeper Part 2” featuring the rising young talent NESTA, out of NYC. The deeply personal and sonically rich reggae track builds on the foundation of brotherhood, loyalty, and the unbreakable bonds forged through shared 1st generation Jamaican-Canadian/American experiences. With NESTA joining forces, the collaboration bridges generations. Kardinal’s veteran artistry paired with NESTA’s new perspective creates a dynamic and emotionally resonant piece of music.

“When You’re In Love” features the collection’s only female contributor, Melanie Fiona, as she lends her voice to this soulful ballad that reflects on the peaks and valleys a couple can experience during the course of a relationship.

Idris Elba is also featured on the new album.

“Where There’s Smoke” finds the Firestarter standing on the business that has made him a global force in music over the course of a more than 30+ year career. Produced by Montreal-based maestro Asethic, the project’s 9th track hearkens back to Golden Era 90’s hip hop/dancehall fusion with just the right amount of boom and bap to support Kardi’s aggressive vocals that bounce effortlessly from bombastic rapper to murderous singjay, prepared for a clash in any setting.

On track 8, multi-talented English threat Idris Elba links up again with Kardi for “Bombay Sunsets.” Kardinal Offishall trades venomous verses over a slithering snake charmer of a beat with Sir Idris, who was recently knighted by King Charles III at the 2026 New Year Honours.

Kardinal enlists Grammy-nominated singer-songwriter BJ The Chicago Kid for the album’s closer “Everyday, Sometimes.” The infinitely gifted singer taps his church choir roots on the song’s rousing melodic chorus that sits atop a lushly arranged rhythm produced by Kardi. Firestarter Vol. 2’s last track is an inspirational finale that takes listeners through the daily struggles and triumphs of a musical storyteller, giving the audience a deeper glimpse into the journey that has brought Kardinal Offishall’s music screaming back to the forefront.

Speaking about the music, Kardinal O said, “When I first got signed, as a kid, my only goal was representing the city of Toronto, the island of Jamaica, and putting my culture on the biggest platform as possible, so that the world could discover something that they have never seen, heard or felt before. On the 25th anniversary of Firestarter, Volume 1, I put together the avengers for Firestarter Vol.2 and collaborated with some of my favorite artists of all time to bring the world an album that will be the soundtrack to your best years. Feeling like a brand new artist, this album will take you on a journey where we touch upon love, heartbreak, triumphs, spirituality, substance abuse, narcissism, despair, and of course hope. All of the energy on this album is what the world goes through everyday, sometimes…”

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Caribbean Buzz

A Caribbean Icon Has Passed. The Mighty Sparrow Leaves Behind a Mighty Legacy. Machel, Shurwayne Reflect.

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On the heels of his passing, the Caribbean community immediately drew for the memories of his heyday, but for those who knew him best, moments shared intimately with The Mighty Sparrow through musical interaction and opportunities presented, will continue to be a solemn reminder of the human being that he was.

The Mighty Sparrow with Machel Montano at the Caribbean Music Awards where he was honored.

Soca King, Machel Montano recalls the opportunities given to him by the legendary entertainer. Sparrow’s timeless hits will live on and for Machel and many other artistes, his death at the age of 91, is a very real reminder of life’s impermanence. “I am flooded with emotions of every kind but most of all, I am filled with joyful memories of moments I’ve shared, lessons I’ve learnt, and music that shaped my very being,” said Montano. In 2008, the pair had collaborated to re-create Sparrow’s classic hit, ‘Congo Man.’ It was certainly a collaboration that will live in Machel’s heart forever.

More than seven decades of service to the culture of Trinidad and Tobago, The Mighty Sparrow’s legacy includes honors received from the country he was adopted by from a very young age. He had been awarded the Hummingbird Medal Silver in 1969, the Chaconia Medal Gold in 1993 and the Order of the Republic of Trinidad and Tobago in 2014, for his inimitable contribution to one of Trinidad and Tobago’s most enduring musical art forms, Calypso.

Shurwayne Winchester with The Mighty Sparrow.

Shurwayne Winchester, in paying tribute to the icon, said, “In every lifetime, your presence would be needed, your music would be essential, your wit and personality required, because you, Mighty, Mighty Sparrow, were a gift to us all.” Shurwayne was one of the last artistes to collaborate with the legendary Calypsonian. The song is called, “My Island Girl,” released in 2023.

Mentored and loved by the Mighty Sparrow throughout her career, Natasha Wilson shared that her heart is saddened and announced that he had taken his last breath at 2:22pm on September 27th. “Dr. Slinger Francisco, the Calypso King of the World has passed,” she said in a Facebook live video. She asked for time on behalf of the family, to process the death of the man many considered the greatest Calypsonian who ever lived.

The Mighty Sparrow was born in Grand Roy, Grenada in 1935. His family migrated to Trinidad and Tobago less than two years later. In 1956, his career started with the hit single, ‘Jean and Dinah.’ It may have been his most famous song, but it would be only one of many, many incredibly well-constructed Calypso singles. Kees Dieffenthaller, in paying tribute, said The Mighty Sparrow was “the blueprint.” Internationally acclaimed songwriter and vocalist, Angela Hunte also shared, “My Sundays will always be filled with your voice in my house.”

Barbados Prime Minister, The Honorable Mia Mottley.

From Barbados to Jamaica, his birthplace, Grenada, Guyana, the United States, the UK and at home in Trinidad and Tobago, the loss of Slinger Francisco – The Mighty Sparrow, is felt. Guyana’s President, Irfan Ali said, “He brought recognition to our Caribbean civilization. His melodies and lyrics sailed far beyond the region’s shores,” adding, “Sparrow lifted calypso from mere entertainment into an art form.” The Honorable, Mia Mottley also shared sentiments of deep appreciation and adoration for the Birdie, as he was fondly called, writing, “Calypso gave the ordinary Calypsonian a voice. Sparrow carried it to the world with incomparable genius. Born in Grenada and raised in Trinidad, he belonged to all of us.” She called on Caribbean adults to, “let our children hear him. Let them know that this brilliance came from among us.”

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