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Ebuzz News

TONIGHT!!! Viewz Kicks Off. Producer Encourages Artistes to Capitalize on Digital Marketing.

Trinidad and Tobago is never short on effective ways of enhancing the music product. This month, producer, Randal Alexander of PengCo Music Records, unveils a practical method of ensuring that music creators truly reach audiences online and via the platforms they frequent.

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Alexander and his team have been on a mission to see artistes who walk through their door at PengCo Music, reap holistic rewards. “We’re kicking off something we call, ‘Viewz’ on Thursday, June 9th via the iENT digital platforms- Youtube, Facebook and Instagram,” he explained, noting that partners like entertainment platform, Ebuzztt.com, Promo Solutions, Guinness and Red Box Illustrations have come on board to ensure that the deliverables are met. 

The streaming event will take place each Thursday from 8pm, for a three – month period, via the iENT social platforms, and will feature artistes like Frequency, King David, Lady Lava, Keturah Gamba, Orlando Octave and others who have received production services from PengCo Music. The weekly showcase will also highlight musical guests that have worked with PengCo Music over the past decade. “When the pandemic started, music became an elusive goal for many. In an attempt to stimulate the industry, I first dropped my production cost by 70%. In doing that, I began meeting so many talented artistes who were under the radar,” said Alexander. After delivering approximately 300 new singles to these new artistes, Randal said he made a necessary observation. “I noticed that most artistes were really struggling to get their names out there. The reasons differed, but the most common reasons were a lack of knowledge and a lack of means,” he explained. 

Alexander began teaching these artistes, equipping them with valuable knowledge and insight that they may never had known before. “I tried to offer them all information and tools that would transform their careers. A small group of these artistes were very diligent. They applied themselves, worked hard and persisted and because of that, Viewz was created.”

Viewz will be used as a platform to generate much desired traffic to the content delivered by these very talented entertainers, according to Alexander. The campaign’s goal is to generate 400,000 viewers per month to the weekly showcase. By the end of the showcase, the goal of promoting these artistes and their music, will be realized. 

In April, PengCo Music unleashed a riddim called, Riddim Up, which brought some of the artistes that will be featured on Viewz, to the forefront. Their songs and many other singles by these underground artistes, will be showcased to the world, beginning on June 9th

For more details on this initiative, follow @pengcompany today. 

Music News

‘Lucifer Puppet’ – New Track Brings It Straight. Minister on A Mission.

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Ronald Herry is ‘Minister’

Armed with purpose and strengthened daily by his virtue, Minister – a spiritually inclined artiste, is set to unleash a track that he knows, has the power and potential to persuade change in depressed communities across Trinidad and Tobago. 

Ronald Herry is a man on a mission. He has dedicated his life to serving God and doing God’s will, using his talent now, to go beyond the walls of his ministry, and reach into the hearts of men. “‘Lucifer Puppet’ is a song that is made for a time such as this,” he says. The track, penned by the artiste himself and produced by Chinx Roots, seeks to revive consciousness, awaken right thinking, particularly since Minister is of the firm belief that much of what the world is presently experiencing goes beyond the physical realm. “With the crime situation as it is, and the way that our youths are involving themselves in gangs and violence, I believe this song is relevant. For those of us who believe in the spiritual side of things, we know there are forces behind it all, and I think the song will bring heightened consciousness to what is behind these things,” said the singer. 

Trinidad and Tobago’s Prime Minister, reacting to a spate of violent attacks among school aged children recently, has threatened expulsion for those found violating the expected code of conduct. For the artiste, Minister, and the team of creatives dedicatedly pushing positivity, efforts are consistently being made to reach troubled youth on their level. “In marketing this song and its lyrics, our creative team will utilize social media to a great extent. We’ve also placed a lot of effort into the visuals for the single, which directly speaks the language of the youths,” said Stephon Gabriel – engineer at Gabriel Creative Studios. Together with Minister, he has given great consideration to the impact music has had on society. “The video for the song will show, in the simplest way, just how much people are being used in nefarious ways. Negativity has been glamorized, particularly on social media. The song will point out the ways in which society is being used and abused, and we’re confident it will awaken a sense of consciousness,” said Minister. 

‘Lucifer’s Puppet’ isn’t the artiste’s first deliverable in the creative space. “I’ve worked alongside artistes like Blackie and Chucky in the past. I’ve been around the industry, but I never pursued it heavily. I didn’t really think it was for me,” explained Herry. He however believes in the power of evangelism and the importance of using one’s gifts with purpose. “As a minister in ministry and the leader of a youth group, I am heavily involved in evangelism. I understand the importance of reaching the youths on their level. I am privy to their stories and in dealing with them I understand what they are involved in,” he said, reiterating the importance of restoring sight to the blind. “Many of these youths are just children and they are more or less spiritually blinded or lacking knowledge and understanding, so you really can’t blame them. Many of them do not have the parental guidance needed.” 

Minister believes parents are the first crime stoppers in any society and urges proper guidance. “Instilling positive values in our youth is still very important. Another important aspect of parenting is ensuring that children understand rules and adhering to them because this essentially trickles down into society. What we see happening across our communities is simply a reflection of what is happening in the home,” he said. Optimistic in the power of positive music, Minister says he wants to deliver music that will stimulate the mind and spark a thought, bringing light into dark areas. He laments the popular culture that propagates negative expression, saying that while a song may seek to share one person’s story with the rest of the world, it may have an adverse effect on someone else. “If the music does not highlight solutions and encourage change, all that’s being shared is a negative narrative. If the song is speaking about the impact of a particular lifestyle, it’s important that the solutions be shared as well,” he argued, adding that while the world has glorified negativity, the truth is, those singing the negative lyrics are merely seeking a way out, unconscious of those they are leaving in the mess. 

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Ebuzz News

Caribbean Vibes Take Over Times Square in Epic Celebration of Culture and Unity.

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New York City turned into a Caribbean carnival hotspot on Tuesday, June 10, as “A Caribbean Fete in Times Square” lit up the heart of Manhattan with music, color, and contagious island energy. The electrifying event, hosted by I AM CARIBBEING in collaboration with TSQ Live, marked Caribbean American Heritage Month in true festive fashion — drawing thousands of revelers and maxing out Times Square’s capacity, according to official sources.

For two hours, the Crossroads of the World throbbed to the rhythms of Soca, Dancehall, Reggae, Kompa, and more. Global party starters DJ Private Ryan and Kevin Crown turned the square into a massive outdoor dance floor, with flag-waving fans from across the Caribbean diaspora (and beyond) moving to the beat. A surprise set from Soca star Trinidad Killa amped up the party even more, delivering an explosive performance that had the crowd in full fete mode

As national flags soared high and the crowd pulsed in vibrant unison, Times Square was transformed into a living tribute to Caribbean pride. The grand finale? A euphoric eruption as Machel Montano’s Road March-winning hit “Pardy” blared through the speakers, sending fans into a frenzy.

“It was iconic,” said DJ Private Ryan, fresh off the stage and fresh from receiving an official proclamation from the City of New York. “To represent Trinidad & Tobago and the Caribbean at large in such a globally recognized venue is one of those once-in-a-lifetime experiences. I hope we see more of this — more world-class celebrations of our vibrant culture.”

And he’s not alone. Shelley Worrell, founder of I AM CARIBBEING and Little Caribbean NYC, called the night “historic” for both the Caribbean community and the broader diaspora. “To see so many flags represented, so much joy and cultural unity in Times Square — it was a powerful moment,” she shared. “The energy from DJ Private Ryan, Kevin Crown, and Trinidad Killa created a viral buzz across TikTok, Instagram, and Twitter. Caribbean culture was on full display, and the world was watching.”

The event wasn’t just for Caribbean nationals either — organizers handed out themed bandanas to non-Caribbean attendees, making sure everyone felt the love and spirit of the islands. Families, tourists, longtime New Yorkers — all came together in one big, beautiful display of inclusion and celebration.

“A Caribbean Fete in Times Square” was more than a party — it was a cultural milestone. As the first event of its kind in the iconic space, it set a new precedent for Caribbean visibility in mainstream spaces. With I AM CARIBBEING leading the charge, this high-energy showcase is just the beginning of a larger movement to uplift Caribbean voices and legacies not only in New York, but worldwide.

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