Ebuzz News
TONIGHT!!! Viewz Kicks Off. Producer Encourages Artistes to Capitalize on Digital Marketing.
Trinidad and Tobago is never short on effective ways of enhancing the music product. This month, producer, Randal Alexander of PengCo Music Records, unveils a practical method of ensuring that music creators truly reach audiences online and via the platforms they frequent.
Alexander and his team have been on a mission to see artistes who walk through their door at PengCo Music, reap holistic rewards. “We’re kicking off something we call, ‘Viewz’ on Thursday, June 9th via the iENT digital platforms- Youtube, Facebook and Instagram,” he explained, noting that partners like entertainment platform, Ebuzztt.com, Promo Solutions, Guinness and Red Box Illustrations have come on board to ensure that the deliverables are met.
The streaming event will take place each Thursday from 8pm, for a three – month period, via the iENT social platforms, and will feature artistes like Frequency, King David, Lady Lava, Keturah Gamba, Orlando Octave and others who have received production services from PengCo Music. The weekly showcase will also highlight musical guests that have worked with PengCo Music over the past decade. “When the pandemic started, music became an elusive goal for many. In an attempt to stimulate the industry, I first dropped my production cost by 70%. In doing that, I began meeting so many talented artistes who were under the radar,” said Alexander. After delivering approximately 300 new singles to these new artistes, Randal said he made a necessary observation. “I noticed that most artistes were really struggling to get their names out there. The reasons differed, but the most common reasons were a lack of knowledge and a lack of means,” he explained.
Alexander began teaching these artistes, equipping them with valuable knowledge and insight that they may never had known before. “I tried to offer them all information and tools that would transform their careers. A small group of these artistes were very diligent. They applied themselves, worked hard and persisted and because of that, Viewz was created.”
Viewz will be used as a platform to generate much desired traffic to the content delivered by these very talented entertainers, according to Alexander. The campaign’s goal is to generate 400,000 viewers per month to the weekly showcase. By the end of the showcase, the goal of promoting these artistes and their music, will be realized.
In April, PengCo Music unleashed a riddim called, Riddim Up, which brought some of the artistes that will be featured on Viewz, to the forefront. Their songs and many other singles by these underground artistes, will be showcased to the world, beginning on June 9th.
For more details on this initiative, follow @pengcompany today.
Caribbean Buzz
The Bar Is Being Set. Flowers All Inclusive to Up The Game in Point Fortin, This Weekend.
It’s a brand new concept being brought to life, in Point Fortin, however its impact, according to organizers, is already proving immense. The annual Point Fortin Borough celebrations, culminates this weekend and on Sunday, an event with a bigger purpose at heart, is anticipated to draw a massive crowd to fete, for the greater good.
Naya George and Anson George spoke exclusively with Ebuzztt.com ahead of the all inclusive experience. They’re excited to see their vision come to life. Anson, a well known name on the carnival and entertainment circuit, is known for his strong involvement in the BeachHouse Carnival brand. “It’s going to be on par with BeachHouse,” he assured, asserting ‘Flowers’ as the new ‘must attend’ fete in Borough Day festivities. “There are other events happening on Sunday in Point Fortin but there’s no other event of this caliber, happening,” said Anson, explaining that a few tickets are still available for those who still want to get in.
For Naya, the effort is less about business, and more about purpose. “We are partying with a purpose. We want to let people know that this isn’t just about feting. This is the only party that’s happening in Point Fortin that’s giving back to Point Fortin,” he explained, adding that proceeds will go toward investment in the young people. “The first set of projects will be at the Point Fortin West Secondary School where the event is being held. We are going to revitalize the sports programme, playing field restoration, sporting equipment and that kind of stuff, to ensure the youths have a place to find themselves in the area of sports. Flowers is the premiere fund raiser to do these things,” said George.
Set to welcome fete lovers from 5pm on Sunday at the Point Fortin West Secondary School, Flowers will feature a cast of talented artistes, inclusive of Nadia Batson and Lyrikal. “We want to raise fund in style and with high quality at heart, hence the reason the event’s caliber is high. This is going to be a first for Point Fortin,” said Naya George.
The Point Fortin Borough experience is widely attended, with a series of cultural events leading up to the weekend of excitement that is anticipated by locals and visitors alike, each year. “Flowers has set the tone for the Borough Day evolution I think,” said Naya George. “Fusion came to an end last night,” noted Anson. He said the cultural extravaganza, which was similar to Carnival’s Flava Village, was a huge success and noted the wide variety of cultural traditions, shared between April 25th and April 30th. “If people can jump on a plane to experience Grenada carnival, we are certain they can come from West and North Trinidad to enjoy the Point Fortin Borough activities,” said Anson, making it clear that ahead of the upcoming weekend, hotel and guest house occupancy is already high.
“Borough is like a second carnival,” said Anson. He said there are fetes happening throughout the day on Friday. “When you come, you get a taste of everything you get in carnival. You get the fetes, the all inclusive, the jouvert, the street food, the culture,” he highlighted, and this year, for the very first time, fans of culture, creativity and altruism, will fete with purpose at Flowers – a distinct, top tier, premium all inclusive experience in the heart of the borough.
Tickets for the event are available online at Stacy’s House Of Hair – Point Fortin, Atherley’s By The Park – San Fernando, Terminal 4 – Long Circular Mall and online at theticketgeneral.com.
Ebuzz News
Trinidad and Tobago’s Voice Will Rep for Soca at Best of the Best 2026. Artiste’s Inclusion Shows Soca’s Global Reach.
He had one of the most memorable Carnival seasons with a Soca track that stole the hearts of Soca lovers in 2026 and now Aaron ‘Voice’ St. Louis is set to represent hard for the Soca music genre at the upcoming ‘Best of the Best’ Music Festival in Miami on May 26th. His appearance will be his debut to the highly anticipated festival and already, the energy is high.
Voice represents the bridge between Millennial Soca and GenZ vibes. ‘Cyah Behave Mehself’ was lapped up like good Caribbean food at Carnival in Trinidad and Tobago back in February, and it is expected to do the same as the international summer season approaches.
Set to take place on May 26th at Museum Park, Downtown Miami, Voice’s inclusion on the cast underscores the Soca genre’s continued global reach within a predominantly reggae and dancehall showcase. Known for his high energy performances and melodic songwriting, the Trinidad and Tobago three -time Soca Monarch King has built an extensive catalogue of hits that that has proven to resonate with a global audience.
Organizers say anticipation for Voice’s performance at Best of the Best, is high. “Fans are looking forward to a dynamic set that brings soca’s signature energy to the festival stage.”
Best of the Best Music Fest remains one of North America’s premiere Caribbean music events, drawing fans from across the region and Diaspora for a full day of live performances. This year’s lineup includes, Sizzla Kalonji, Beenie Man, Tarrus Riley, Capleton, Rajah Wild, Skeng, Vanessa Bling, among others.
