TONIGHT!!! Viewz Kicks Off. Producer Encourages Artistes to Capitalize on Digital Marketing.
Trinidad and Tobago is never short on effective ways of enhancing the music product. This month, producer, Randal Alexander of PengCo Music Records, unveils a practical method of ensuring that music creators truly reach audiences online and via the platforms they frequent.
Alexander and his team have been on a mission to see artistes who walk through their door at PengCo Music, reap holistic rewards. “We’re kicking off something we call, ‘Viewz’ on Thursday, June 9th via the iENT digital platforms- Youtube, Facebook and Instagram,” he explained, noting that partners like entertainment platform, Ebuzztt.com, Promo Solutions, Guinness and Red Box Illustrations have come on board to ensure that the deliverables are met.
The streaming event will take place each Thursday from 8pm, for a three – month period, via the iENT social platforms, and will feature artistes like Frequency, King David, Lady Lava, Keturah Gamba, Orlando Octave and others who have received production services from PengCo Music. The weekly showcase will also highlight musical guests that have worked with PengCo Music over the past decade. “When the pandemic started, music became an elusive goal for many. In an attempt to stimulate the industry, I first dropped my production cost by 70%. In doing that, I began meeting so many talented artistes who were under the radar,” said Alexander. After delivering approximately 300 new singles to these new artistes, Randal said he made a necessary observation. “I noticed that most artistes were really struggling to get their names out there. The reasons differed, but the most common reasons were a lack of knowledge and a lack of means,” he explained.
Alexander began teaching these artistes, equipping them with valuable knowledge and insight that they may never had known before. “I tried to offer them all information and tools that would transform their careers. A small group of these artistes were very diligent. They applied themselves, worked hard and persisted and because of that, Viewz was created.”
Viewz will be used as a platform to generate much desired traffic to the content delivered by these very talented entertainers, according to Alexander. The campaign’s goal is to generate 400,000 viewers per month to the weekly showcase. By the end of the showcase, the goal of promoting these artistes and their music, will be realized.
In April, PengCo Music unleashed a riddim called, Riddim Up, which brought some of the artistes that will be featured on Viewz, to the forefront. Their songs and many other singles by these underground artistes, will be showcased to the world, beginning on June 9th.
For more details on this initiative, follow @pengcompany today.
She may be a Trinbagonian soca artiste but she’s also a proud Caribbean woman, so it was only right that rapper, Drake’s team at October’s Very Own – OVO, deliver to the entertainer, an OVO branded dominos set. It was quite possibly the package inclusion that brought out Belfon’s excitement earlier this week, when she received and opened it up.
Denise has been basking in the joy of being a part of Drake’s recently released, Maid of Honor’ album – her single ‘Work’ sampled on a track called, ‘BBW’. Fans, pretty much elated by the news, have been expressing their congratulations to the New York based singer, many saying it was only a matter of time before this type of breakthrough came for her.
Denise’s journey in music began decades ago, and even though her presence on the Soca circuit in the Caribbean has been limited for some time, her past hits have proven to be legacy-leavers, with DJs, artistes and social media users quite often returning to her sound.
The OVO gift package included merchandise and the special Dominos game set, something Denise automatically hailed out her Jamaican friends on, noting that they’d me meeting up for a game soon. When news of the sample emerged in May, many questioned whether Belfon had agreed to the use of her work. She has since allayed all concerns, saying all is above board on the project.
A riddim built on pure Jamaican nostalgia that’s dominating with several acclaimed artistes releasing hit singles, the ‘Hill And’ Gully’ folk riddim is undeniably a major influencer this year. Like butter, several releases smoothly resonate, with artistes like Masicka, Mr. Vegas, Kees Dieffenthaller, Valiant, Elephant Man and Sheneil Muir delivering catchy singles for the masses.
Outside of multiple releases produced by Jamaican DJ/ Singer/ Songwriter/ Stephen ‘Di Genius’ McGregor, Trinidad and Tobago artiste, Anisha, has risen to the occasion, urging social transformation using her creativity as the vessel. “Plea for Peace is meant to uplift communities and spark conversation because I believe music can preserve tradition, while creating space for meaningful dialogue,” said the Belmont,Trinidad native.
Known in creative spaces as The Goddess of Love, Anisha was raised in Belle-Eau Road in Belmont. She understands the need for thought provoking messages through music. “I compose my own songs and I’ve been involved in music for several years,” she said, explaining that she uses music as a tool to express herself, tell stories and tap into her emotions while addressing issues that affect communities.
For Anisha, the Hill and Gully Riddim offers music lovers a timeless cultural connection. “I felt it was a riddim that could help carry this message of peace to both the young and the old in a way that’s relatable and impactful,” said the singer. Acknowledging the criticism by veteran Jamaican broadcaster, Fae Ellington over some of the lyrics sung by artistes on the traditional folk riddim, Anisha says she respects Ms. Ellington’s perspective. “I respect her perspective because cultural and musical traditions are important and should always be valued.” She however admits that music continues to evolve as a reflection of society. “Each artiste chooses to use music to express himself/herself based on personal experience, however my approach with ‘Plea for Peace,’ was to honor the riddim’s cultural significance by using it to address an issue that is affecting my country, Trinidad and Tobago.”
The song was born out of Anisha’s concern for the people of T&T. “It’s really a mixture of concern, frustration and hope. This song addresses the growing impact that crime and violence continues to have on families, communities and the youth,” she declared, adding that it serves as a heartfelt appeal for the population to reflect on what society has become, while establishing a blueprint for a better future. “If this song encourages even one young person to choose a different path, or reminds communities that love, respect and unity still matter, then I’d consider it a success,” she said.
Anisha says she admires the dedication to peace, shown by fellow T&T artiste, Orlando Octave. “We share a similar passion for spreading positive messages through music. I often refer to him as ‘The Prince of Peace,” she said, noting that she would be honored to work with Orlando, if the opportunity presents itself. “My mission as an artiste is to use my music as a bridge that brings people together, rather than divides humanity. ‘Plea for Peace is more than just a song. It’s a reminder that despite the challenges we face, peace, love and unity are still very possible if we choose to lift each other up.”
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