Ebuzz News
TONIGHT!!! Viewz Kicks Off. Producer Encourages Artistes to Capitalize on Digital Marketing.
Trinidad and Tobago is never short on effective ways of enhancing the music product. This month, producer, Randal Alexander of PengCo Music Records, unveils a practical method of ensuring that music creators truly reach audiences online and via the platforms they frequent.
Alexander and his team have been on a mission to see artistes who walk through their door at PengCo Music, reap holistic rewards. “We’re kicking off something we call, ‘Viewz’ on Thursday, June 9th via the iENT digital platforms- Youtube, Facebook and Instagram,” he explained, noting that partners like entertainment platform, Ebuzztt.com, Promo Solutions, Guinness and Red Box Illustrations have come on board to ensure that the deliverables are met.
The streaming event will take place each Thursday from 8pm, for a three – month period, via the iENT social platforms, and will feature artistes like Frequency, King David, Lady Lava, Keturah Gamba, Orlando Octave and others who have received production services from PengCo Music. The weekly showcase will also highlight musical guests that have worked with PengCo Music over the past decade. “When the pandemic started, music became an elusive goal for many. In an attempt to stimulate the industry, I first dropped my production cost by 70%. In doing that, I began meeting so many talented artistes who were under the radar,” said Alexander. After delivering approximately 300 new singles to these new artistes, Randal said he made a necessary observation. “I noticed that most artistes were really struggling to get their names out there. The reasons differed, but the most common reasons were a lack of knowledge and a lack of means,” he explained.
Alexander began teaching these artistes, equipping them with valuable knowledge and insight that they may never had known before. “I tried to offer them all information and tools that would transform their careers. A small group of these artistes were very diligent. They applied themselves, worked hard and persisted and because of that, Viewz was created.”
Viewz will be used as a platform to generate much desired traffic to the content delivered by these very talented entertainers, according to Alexander. The campaign’s goal is to generate 400,000 viewers per month to the weekly showcase. By the end of the showcase, the goal of promoting these artistes and their music, will be realized.
In April, PengCo Music unleashed a riddim called, Riddim Up, which brought some of the artistes that will be featured on Viewz, to the forefront. Their songs and many other singles by these underground artistes, will be showcased to the world, beginning on June 9th.
For more details on this initiative, follow @pengcompany today.
Music News
Vybz Kartel To Headline Reggae Sumfest This Year, Alongside Mavado. New Album, ‘God & Time’ Set for June Release.
One of the most influential artists in dancehall history, Vybz Kartel, marks a defining new chapter with his forthcoming album God & Time, slated for release June 5th, 2026.
In recent weeks, dancehall artiste, Vybz Kartel has been receiving some backlash online after sharing videos of himself wearing a bonnet while dancing in his underwear and a robe. The noise increased after he shared it a second time, almost taunting his detractors and making it clear that he is rich and does not care for the unsolicited comments of naysayers. Fast forward days later and like magic, the artiste’s pre-album release publicity stunt ushers in the release of his forthcoming album God & Time, set for a June 5th release. Kartel ain’t no fool.
The upcoming album is symbolic for the artiste who spent 13 years behind bars in Jamaica and was only released in 2024. It is being touted as his most personal and sonically expansive body of work since his release. The album will span genres and features an all star lineup of artistes including, Puerto Rican superstar Farruko, Jamaica’s Skillibeng, and Shenseea, with more artistes to be included.
In a media release, it is highlighted that throughout God & Time, Vybz Kartel moves seamlessly between personal reflections, hard-hitting dancehall anthems, sensual records for the ladies, genre-bending crossover records, and rare moments of vulnerability. It adds that it is inspired by the Jamaican expression “God & Time”—rooted in faith, patience, and destiny—and reflects the artiste’s survival, rebirth, and creative freedom.
The title track evokes the same introspective tone as Kartel’s most streamed post-release hit “God Is The Greatest,” which has surpassed 30 million video views year-to-date.
Produced by longtime collaborator TJ Records alongside Kartel, the album reunites the creative team behind Viking (Vybz Is King) (2015) and King of the Dancehall (2016), which included the RIAA Gold-certified hit “Fever.” God & Time will be released via TJ Records / Vybz Kartel Muzik and distributed by Zojak World Wide.
In support of the new album, Vybz Kartel will headline Reggae Sumfest on July 18th, alongside Mavado, reuniting two dancehall icons whose rivalry defined the genre throughout the 2000s in a landmark moment for Jamaican music and culture.
Ebuzz News
Denise Belfon Thanks Drake’s ‘OVO’ Team for Inclusion of Her ‘Work’ on New Track.
Canadian rapper, Drake is once again teaming up with Caribbean entertainers, delivering a brand new album called, ‘Maid of Honor,’ which is now available on all streaming platforms. It was one of three albums the artiste simultaneously dropped on May 15th – the other two being ICEMAN and HABIBTI.
One of the singles on ‘Maid of Honor,’ called ‘BBW’ features the work of Trinidad and Tobago entertainer, Denise ‘Saucy Wow’ Belfon – her 1998 track, ‘Work.’
The lyrics, ‘Put Yuh Back in It’ became a trending expression on TikTok in 2020 when it became a challenge on the popular platform. That viral opportunity six years ago, led to the song’s resurgence and Belfon’s name being called by younger generations whose parents, aunts and uncles would’ve more than likely grown up on her music and performances in the Caribbean. Fast forward to 2026, and Belfon is once again enjoying a viral moment as news broke that her song had been sampled by Drake. “Everything is legitimate and I want to thank the team – Fabian Alfonso, a copyright specialist out of Trinidad and Tobago ; He was very instrumental in making this deal become reality, said Belfon in a chat with Ebuzztt, before expressing gratitude to several other instrumental people, and Drake’s OVO team.
In 2022, dancehall artiste, Shenseea and rapper, Megan Thee Stallion also sampled ‘Work’ on the single, ‘Lick.’ Belfon, who lives in New York, had, at that time, attended a release party at a nightclub in New York, where Shenseea acknowledged the Soca artiste’s influence on the new release.
The Maid of Honor album delivers 14 singles and added to T&T’s Denise Belfon, Jamaican artiste, Popcaan is also featured on a single called, ‘Amazing Shape.’
Denise Belfon’s personality and charisma has, for a very long time, made her a fan favorite in the Caribbean. A vocal powerhouse and unique stage performer, she has stood the test of time in the Soca music industry, having created massive soca anthems like ‘Work,’ ‘Wine and Bend Over’ and ‘Wining Queen’ among countless other flavorful singles.
