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‘King of Soca’ Cops Top Prizes at ADDY Awards.

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Photo credits: Michelle Jorsling


King of Soca, the book by Elizabeth “Lady” Montano has taken two top prizes at the Caribbean Advertising Awards.


The book, designed by Praktis Design Limited, won the top prize for Best of Print and Overall Best in Show. The book also won the Gold ADDY for Book Design and Silver for Publication Cover Design.

This was Praktis’ first time entering the ADDY Awards.Judges cited the entry for exceptional art direction and design decisions with stunning graphics from cover to cover.

“The design is disruptive, unsafe and unexpected. It was storytelling that just screamed beautiful,” the judges said. The Praktis design team comprised Blayne Clark, Creative Direction; Marlon Darbeau, Creative Direction; Melanie Archer, Design Management; and Patrick Rasoanaivo, Graphic Design.

The experienced team — lead by partners Marlon Darbeau and Blayne Clark, have also won three silver medals for campaign, website, and cover design. This award-winning work was also completed for Prudecon, a Trinbagonian engineering firm and Inspiration Labs, owned by noted Executive Coach Scott Hilton-Clarke. Praktis competed with more than 552 entries from 6 Caribbean nations.

Elizabeth Montano, mother of Machel Montano and author of King of Soca, said Praktis was selected to design the book as a result of the work they did in designing the packaging of the Montanos chocolate. “I’m very thrilled and extremely excited about the prestigious win. Praktis did the design of our chocolate package in 2018. I was very impressed so when I decided to write the book, I was convinced that they would do the design.  Machel and I decided what we wanted to go with and I gave them the images from our archives and Praktis created the magic,” she said

“They were chosen because they were young, fresh and extremely creative. They didn’t disappoint. Praktis is very impressive. I spotted the talent the first time I saw their work. It’s amazing. To win the Best Show is huge. Thank you Praktis for bringing it home. Thank you to my team also.  The work was worth it,” she added.

Praktis was also very honoured to work with Lady and her team.

“Lady is a very discerning client, who expects the highest quality in all things, and we love that. She and her team’s high expectations, allow us to push both our own and their limits, which is why we continue to produce great work together. The MCCL brand, MM60 packaging and now the King of Soca book have all been challenging but very enjoyable projects that resulted in strong design,” they said.

King of Soca is a 308-page book chronicling Machel’s 40-year career.

It is replete with images capturing people, moments and events, as well as anecdotes of experiences and opportunities ranging from exhilarating to harrowing. It presents expected and unexpected voices of contributors to Machel’s career, and purveyors of the wider music and entertainment industry. It does all this while giving us some access to his inner world.

The Caribbean ADDY competition, the first leg in a three-tier awards process, was described as one of the largest competitions in the US and Caribbean. 

Winners from AAF-Caribbean will compete with winners from Florida at the District Competition with winners being announced mid-May. 

The third and final tier of the competition includes winners from all 15-multi-state districts to compete as finalists in the American Advertising Awards competition.

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Ebuzz News

Denise Belfon’s OVO Package from Drake, Included a Dominos Game.

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She may be a Trinbagonian soca artiste but she’s also a proud Caribbean woman, so it was only right that rapper, Drake’s team at October’s Very Own – OVO, deliver to the entertainer, an OVO branded dominos set. It was quite possibly the package inclusion that brought out Belfon’s excitement earlier this week, when she received and opened it up.

Denise has been basking in the joy of being a part of Drake’s recently released, Maid of Honor’ album – her single ‘Work’ sampled on a track called, ‘BBW’. Fans, pretty much elated by the news, have been expressing their congratulations to the New York based singer, many saying it was only a matter of time before this type of breakthrough came for her.

Denise’s journey in music began decades ago, and even though her presence on the Soca circuit in the Caribbean has been limited for some time, her past hits have proven to be legacy-leavers, with DJs, artistes and social media users quite often returning to her sound.

The OVO gift package included merchandise and the special Dominos game set, something Denise automatically hailed out her Jamaican friends on, noting that they’d me meeting up for a game soon. When news of the sample emerged in May, many questioned whether Belfon had agreed to the use of her work. She has since allayed all concerns, saying all is above board on the project.

CLICK HERE TO SEE HER REACTION.

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Music News

Belmont, Trinidad Delivers On ‘Hill and Gully’ Riddim. Anisha Pleas for Peace.

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A riddim built on pure Jamaican nostalgia that’s dominating with several acclaimed artistes releasing hit singles, the ‘Hill And’ Gully’ folk riddim is undeniably a major influencer this year. Like butter, several releases smoothly resonate, with artistes like Masicka, Mr. Vegas, Kees Dieffenthaller, Valiant, Elephant Man and Sheneil Muir delivering catchy singles for the masses.

Outside of multiple releases produced by Jamaican DJ/ Singer/ Songwriter/ Stephen ‘Di Genius’ McGregor, Trinidad and Tobago artiste, Anisha, has risen to the occasion, urging social transformation using her creativity as the vessel. “Plea for Peace is meant to uplift communities and spark conversation because I believe music can preserve tradition, while creating space for meaningful dialogue,” said the Belmont,Trinidad native.

Known in creative spaces as The Goddess of Love, Anisha was raised in Belle-Eau Road in Belmont. She understands the need for thought provoking messages through music. “I compose my own songs and I’ve been involved in music for several years,” she said, explaining that she uses music as a tool to express herself, tell stories and tap into her emotions while addressing issues that affect communities.

For Anisha, the Hill and Gully Riddim offers music lovers a timeless cultural connection. “I felt it was a riddim that could help carry this message of peace to both the young and the old in a way that’s relatable and impactful,” said the singer. Acknowledging the criticism by veteran Jamaican broadcaster, Fae Ellington over some of the lyrics sung by artistes on the traditional folk riddim, Anisha says she respects Ms. Ellington’s perspective. “I respect her perspective because cultural and musical traditions are important and should always be valued.” She however admits that music continues to evolve as a reflection of society. “Each artiste chooses to use music to express himself/herself based on personal experience, however my approach with ‘Plea for Peace,’ was to honor the riddim’s cultural significance by using it to address an issue that is affecting my country, Trinidad and Tobago.”

Anisha says she admires the dedication to peace, shown by fellow T&T artiste, Orlando Octave. “We share a similar passion for spreading positive messages through music. I often refer to him as ‘The Prince of Peace,” she said, noting that she would be honored to work with Orlando, if the opportunity presents itself. “My mission as an artiste is to use my music as a bridge that brings people together, rather than divides humanity. ‘Plea for Peace is more than just a song. It’s a reminder that despite the challenges we face, peace, love and unity are still very possible if we choose to lift each other up.”

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