Ebuzz News
T&T’s DJ Charlotte, Others Join Campaign to End “Period” Stigma.
U by Kotex will launch a campaign aimed at addressing period stigma on International Women’s Day, Wednesday 8th March 2023.
This latest public awareness initiative includes a powerful cast and crew that includes well-known Trinidad and Tobago personalities, including music aficionado DJ Charlotte, former beauty queen and media personality Yia-Loren Gomez, marketing professional Laura Narain, radio personality Virmala ‘Shala’ Balkaran and regional culinary consultant, Chef Brigette Joseph.
The national campaign is in line with the brand’s goal to provide products that meet women’s health needs and ensure that all women have access to period products across Trinidad and Tobago.
Designed to call out Period Stigma, the campaign tackles the social taboo and gender stereotypes that stigmatize menstruation as ‘unclean’ and ‘dirty’, something that has caused several women to experience menstruation under a cloak of secrecy and shame. The stigma has leaving many without access to the resources needed to manage their menstrual health safely. “Being a part of this campaign lets me highlight both the stigma of having a period and period poverty – both topics being very important to me, all while working with a women-led team; from photographer and videographer to content creators and other accomplished women in their fields was nothing short of fulfilling,” said Chef Brigette Joseph.
This influencer marketing campaign, developed and managed by award-winning advertising agency 10 Caribbean Marketing, will encourage people to engage in open discussions about women’s menstrual cycle, while advocating for improved access to sanitation products through its critical messaging on period perceptions.
Together with its brand ambassadors, U by Kotex is working to bring awareness to challenges faced in menstrual health, by sharing messages that encourage conversations among adolescents to normalize menstruation and to view women as the capable, competent period-having people they are. As the founding sponsor of the Alliance for Period Supplies, the company has already donated more than 53.1 million period products globally to help women in need.
U by Kotex’s Brand Manager, Samantha Chandool said, “U by Kotex created the feminine category 100 years ago and believes nothing should get in the way of a woman’s progress – not her period or the negative perception around periods.”
The launch date of the campaign, International Women’s Day, is in direct alignment with this year’s global theme of #EmbraceEquity. U by Kotex’s mission is clear: nothing should get in the way of a woman’s progress, especially not her period or the negative perceptions around periods.
Ebuzz News
Jamaica’s Mavado to Receive Lifetime Award at IRAWMA Awards This Year.
David Brooks, best known as dancehall artiste, Mavado is set to be honored at this year’s 43rd International Reggae & World Music Awards (IRAWMA) awards on May 17th, in South Florida. He’ll be presented with the Special Lifetime Achievement Award which represents a celebration of resilience, dominance and legacy.
In a statement, the organizers noted that Mavado is known for his unmistakeable voice, global influence and cultural impact. “Mavado has transcended borders, elevating Dancehall to international acclaim,” the statement reads.
In addition to this night of IRAWMA’s celebration of excellence in reggae and world music, globally renowned dancehall superstar, VYBZ Kartel tops the list of more than 150 nominees with 11 nods, and competing against himself in some of the categories, he is followed by Sean Paul and Shaggy with 8 nominations, each.
On the female side, Spice, Lila Ike, and Shenseea tied with 5 nominations each. Hosted by a dynamic lineup including Comedian Dufton Shepherd, Marcia Jackson, and Oliver Mair, the evening promises electrifying performances, unforgettable tributes, and a room filled with icons, tastemakers, and industry leaders.
In a show of gratitude for his conscious musical contribution, Gramps Morgan will be recognized for his song “People Like You,” highlighted as the most outstanding Spiritually Uplifting Song since the new Millennium.Gramps will join a distinguished class of honorees including Burning Spear, Wayne Armond, and Awilo Longomba—each representing excellence across genres and generations.
Caribbean Buzz
The Bar Is Being Set. Flowers All Inclusive to Up The Game in Point Fortin, This Weekend.
It’s a brand new concept being brought to life, in Point Fortin, however its impact, according to organizers, is already proving immense. The annual Point Fortin Borough celebrations, culminates this weekend and on Sunday, an event with a bigger purpose at heart, is anticipated to draw a massive crowd to fete, for the greater good.
Naya George and Anson George spoke exclusively with Ebuzztt.com ahead of the all inclusive experience. They’re excited to see their vision come to life. Anson, a well known name on the carnival and entertainment circuit, is known for his strong involvement in the BeachHouse Carnival brand. “It’s going to be on par with BeachHouse,” he assured, asserting ‘Flowers’ as the new ‘must attend’ fete in Borough Day festivities. “There are other events happening on Sunday in Point Fortin but there’s no other event of this caliber, happening,” said Anson, explaining that a few tickets are still available for those who still want to get in.
For Naya, the effort is less about business, and more about purpose. “We are partying with a purpose. We want to let people know that this isn’t just about feting. This is the only party that’s happening in Point Fortin that’s giving back to Point Fortin,” he explained, adding that proceeds will go toward investment in the young people. “The first set of projects will be at the Point Fortin West Secondary School where the event is being held. We are going to revitalize the sports programme, playing field restoration, sporting equipment and that kind of stuff, to ensure the youths have a place to find themselves in the area of sports. Flowers is the premiere fund raiser to do these things,” said George.
Set to welcome fete lovers from 5pm on Sunday at the Point Fortin West Secondary School, Flowers will feature a cast of talented artistes, inclusive of Nadia Batson and Lyrikal. “We want to raise fund in style and with high quality at heart, hence the reason the event’s caliber is high. This is going to be a first for Point Fortin,” said Naya George.
The Point Fortin Borough experience is widely attended, with a series of cultural events leading up to the weekend of excitement that is anticipated by locals and visitors alike, each year. “Flowers has set the tone for the Borough Day evolution I think,” said Naya George. “Fusion came to an end last night,” noted Anson. He said the cultural extravaganza, which was similar to Carnival’s Flava Village, was a huge success and noted the wide variety of cultural traditions, shared between April 25th and April 30th. “If people can jump on a plane to experience Grenada carnival, we are certain they can come from West and North Trinidad to enjoy the Point Fortin Borough activities,” said Anson, making it clear that ahead of the upcoming weekend, hotel and guest house occupancy is already high.
“Borough is like a second carnival,” said Anson. He said there are fetes happening throughout the day on Friday. “When you come, you get a taste of everything you get in carnival. You get the fetes, the all inclusive, the jouvert, the street food, the culture,” he highlighted, and this year, for the very first time, fans of culture, creativity and altruism, will fete with purpose at Flowers – a distinct, top tier, premium all inclusive experience in the heart of the borough.
Tickets for the event are available online at Stacy’s House Of Hair – Point Fortin, Atherley’s By The Park – San Fernando, Terminal 4 – Long Circular Mall and online at theticketgeneral.com.
-
Caribbean Buzz1 week agoThe Bar Is Being Set. Flowers All Inclusive to Up The Game in Point Fortin, This Weekend.
-
Ebuzz News5 days agoJamaica’s Mavado to Receive Lifetime Award at IRAWMA Awards This Year.
-
International Buzz2 days agoTrinidad and Tobago’s Kes The Band Shares Feel Good Soca Vibes on NPR Music’s Tiny Desk.