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‘King of Soca’ Cops Top Prizes at ADDY Awards.

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Photo credits: Michelle Jorsling


King of Soca, the book by Elizabeth “Lady” Montano has taken two top prizes at the Caribbean Advertising Awards.


The book, designed by Praktis Design Limited, won the top prize for Best of Print and Overall Best in Show. The book also won the Gold ADDY for Book Design and Silver for Publication Cover Design.

This was Praktis’ first time entering the ADDY Awards.Judges cited the entry for exceptional art direction and design decisions with stunning graphics from cover to cover.

“The design is disruptive, unsafe and unexpected. It was storytelling that just screamed beautiful,” the judges said. The Praktis design team comprised Blayne Clark, Creative Direction; Marlon Darbeau, Creative Direction; Melanie Archer, Design Management; and Patrick Rasoanaivo, Graphic Design.

The experienced team — lead by partners Marlon Darbeau and Blayne Clark, have also won three silver medals for campaign, website, and cover design. This award-winning work was also completed for Prudecon, a Trinbagonian engineering firm and Inspiration Labs, owned by noted Executive Coach Scott Hilton-Clarke. Praktis competed with more than 552 entries from 6 Caribbean nations.

Elizabeth Montano, mother of Machel Montano and author of King of Soca, said Praktis was selected to design the book as a result of the work they did in designing the packaging of the Montanos chocolate. “I’m very thrilled and extremely excited about the prestigious win. Praktis did the design of our chocolate package in 2018. I was very impressed so when I decided to write the book, I was convinced that they would do the design.  Machel and I decided what we wanted to go with and I gave them the images from our archives and Praktis created the magic,” she said

“They were chosen because they were young, fresh and extremely creative. They didn’t disappoint. Praktis is very impressive. I spotted the talent the first time I saw their work. It’s amazing. To win the Best Show is huge. Thank you Praktis for bringing it home. Thank you to my team also.  The work was worth it,” she added.

Praktis was also very honoured to work with Lady and her team.

“Lady is a very discerning client, who expects the highest quality in all things, and we love that. She and her team’s high expectations, allow us to push both our own and their limits, which is why we continue to produce great work together. The MCCL brand, MM60 packaging and now the King of Soca book have all been challenging but very enjoyable projects that resulted in strong design,” they said.

King of Soca is a 308-page book chronicling Machel’s 40-year career.

It is replete with images capturing people, moments and events, as well as anecdotes of experiences and opportunities ranging from exhilarating to harrowing. It presents expected and unexpected voices of contributors to Machel’s career, and purveyors of the wider music and entertainment industry. It does all this while giving us some access to his inner world.

The Caribbean ADDY competition, the first leg in a three-tier awards process, was described as one of the largest competitions in the US and Caribbean. 

Winners from AAF-Caribbean will compete with winners from Florida at the District Competition with winners being announced mid-May. 

The third and final tier of the competition includes winners from all 15-multi-state districts to compete as finalists in the American Advertising Awards competition.

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Ebuzz News

Rihanna Makes it to The Olympics.

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Barbados’ gem, Rihanna will be gracing the 2024 Paris Olympics.

No. She isn’t on the relay team, nor is she participating in the shot put event, but she’s sure about to spice up the faces of the athletes who will.

On Thursday, the ‘Love on the Brain’ singer announced that she’d sealed a deal with the 2024 Paris Olympics. “Tried to tell y’all… we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024,” wrote the global superstar, beneath a photo post.

According to reports, the Fenty Beauty/ Paris Olympics deal is a multi-million dollar, first of its kind deal that will see Rihanna’s Fenty Beauty brand, provide the glam and beauty for those participating in the 2024 Olympics.

Rihanna recently unveiled her her Fenty Hair brand. The product reviews have been pretty good and it is likely that the boss mom will continue her upward trajectory in the business world.

According to a press release, Fenty Beauty will provide makeup kits and tutorials for 600 volunteers between the ages of 18 and 21 who will present medals at the games. The kit will include popular Fenty Beauty products including the Gloss Bomb Universal Lip Luminizer and the Eaze Drop Lit All-Over Glow Enhancer.

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Island Lime Magazine Set to Take Caribbean Energy to Global Heights.

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Both hard copy and digital, IslandLime Magazine’s on a mission. In the ever-expanding world that we now occupy, efforts continue to share the most authentic Caribbean energy, with everyone outside the Diaspora. It’s not a new idea but the man behind it has all the gumption it takes to make it make sense.

Simon Baptiste believes in the Caribbean potential.

Simon Baptiste says his team’s vision is to create a global platform that allows for the stories of Caribbean creators and creatives, to be shared with people around the world – people who are anxious to discover more about the heartbeat of the region. “Although we recognize the importance of what goes on within our region, there are also hundreds of tales – fiction and non fiction, being crafted by islanders in territories that stretch from North America ti Australia,” he said in a recent Ebuzztt chat. “It’s our job to reveal the players and the art.”

The magazine’s official launch took place on July 4th in Port- of- Spain, Trinidad and featured performances by Key DeVere and John G. In the aftermath of the launch, Simon issued a statement, thanking folks who came out in support. He explained that the rationale behind delivering the project now, lies in understanding that we – the Caribbean people, built nations. “A chain of over 700 islands, encompassing 1,063,000 square miles, has produced incomparable talent- people who have left and continue to leave an indelible mark on art, fashion, music, literature, entertainment, sports, science and technology,” he wrote. Baptiste praised his people, adding, “From Capitol Hill, to working spaces in Nairobi, to the offices of an advertising agency, Down Under, you’ll find someone who has island roots, and spreads the philosophy of what makes the Caribbean and its people so unbelievably spectacular.”

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