Ebuzz News
‘King of Soca’ Cops Top Prizes at ADDY Awards.
Photo credits: Michelle Jorsling
King of Soca, the book by Elizabeth “Lady” Montano has taken two top prizes at the Caribbean Advertising Awards.
The book, designed by Praktis Design Limited, won the top prize for Best of Print and Overall Best in Show. The book also won the Gold ADDY for Book Design and Silver for Publication Cover Design.
This was Praktis’ first time entering the ADDY Awards.Judges cited the entry for exceptional art direction and design decisions with stunning graphics from cover to cover.
“The design is disruptive, unsafe and unexpected. It was storytelling that just screamed beautiful,” the judges said. The Praktis design team comprised Blayne Clark, Creative Direction; Marlon Darbeau, Creative Direction; Melanie Archer, Design Management; and Patrick Rasoanaivo, Graphic Design.
The experienced team — lead by partners Marlon Darbeau and Blayne Clark, have also won three silver medals for campaign, website, and cover design. This award-winning work was also completed for Prudecon, a Trinbagonian engineering firm and Inspiration Labs, owned by noted Executive Coach Scott Hilton-Clarke. Praktis competed with more than 552 entries from 6 Caribbean nations.
Elizabeth Montano, mother of Machel Montano and author of King of Soca, said Praktis was selected to design the book as a result of the work they did in designing the packaging of the Montanos chocolate. “I’m very thrilled and extremely excited about the prestigious win. Praktis did the design of our chocolate package in 2018. I was very impressed so when I decided to write the book, I was convinced that they would do the design. Machel and I decided what we wanted to go with and I gave them the images from our archives and Praktis created the magic,” she said
“They were chosen because they were young, fresh and extremely creative. They didn’t disappoint. Praktis is very impressive. I spotted the talent the first time I saw their work. It’s amazing. To win the Best Show is huge. Thank you Praktis for bringing it home. Thank you to my team also. The work was worth it,” she added.
Praktis was also very honoured to work with Lady and her team.
“Lady is a very discerning client, who expects the highest quality in all things, and we love that. She and her team’s high expectations, allow us to push both our own and their limits, which is why we continue to produce great work together. The MCCL brand, MM60 packaging and now the King of Soca book have all been challenging but very enjoyable projects that resulted in strong design,” they said.
King of Soca is a 308-page book chronicling Machel’s 40-year career.
It is replete with images capturing people, moments and events, as well as anecdotes of experiences and opportunities ranging from exhilarating to harrowing. It presents expected and unexpected voices of contributors to Machel’s career, and purveyors of the wider music and entertainment industry. It does all this while giving us some access to his inner world.
The Caribbean ADDY competition, the first leg in a three-tier awards process, was described as one of the largest competitions in the US and Caribbean.
Winners from AAF-Caribbean will compete with winners from Florida at the District Competition with winners being announced mid-May.
The third and final tier of the competition includes winners from all 15-multi-state districts to compete as finalists in the American Advertising Awards competition.
Caribbean Buzz
5 Reasons We’d Recommend YUMA For The Carnival Thrill Everyone Deserves.
Trinidad and Tobago’s 2025 Carnival season was pretty much a blockbuster movie – a critically acclaimed experience that nobody could’ve possibly been truly prepared for. Three months of full-fledged, hyper-energetic ecstasy culminated with the traditional mas on the road experience that many travel from parts far and wide to enjoy, annually. This year, YUMA provided an experience for not only seasoned masqueraders, but many newcomers who’ve already co-signed with friends and family, to do it again, and again, and again.
1. COSTUME DESIGN AND QUALITY:
For quite a number of years, the YUMA brand has maneuvered the carnival landscape, with its designers like Rawle Permanand and Marie Collette, delivering exquisite costumes for the road. This year was no different. The costume quality and beauty stood effectively, leaving very little, if anything more to be desired. The band’s ‘Echoes of IERE’ theme featured sections like Marie Collette’s ‘Poui’ in a choice of a vivacious hot pink or an eye-catching bright yellow. Collette herself paraded the streets of Port-of-Spain on Carnival Tuesday in the full hardline ensemble in her choice of bright yellow. The beauty and quality of her costume was unmistakeable. Other sections included Flambeaux, Hibiscus, Magnificent 7, Masala, Nariva, Riddim, Iere, Emperor, Echoes, Castara, Doux Doux Dahlin, Bucco and Bae-Go- rounding off the total street design showcase to 14. When it came time to show off and show out, the vibrance of the intricate designs and captivating kaleidoscope of colour, could not be ignored.
2. PROFESSIONALISM AND EFFICIENCY
Whether in part owed to its partnerships with brands like Digicel, Dasani, Hennessy, Johnnie Walker, Maybelline New York, Ocean Spray, VISA, Red Bull, Coca Cola, Shine Distributors, Skins, Hai Trim and Feathers, Carib, Jose Cuervo and Guinness, or simply its distinct and intentional effort to provide its masqueraders with the very best money can buy, YUMA once again delivered on customer satisfaction. From the costume collection where masqueraders received backpacks, which held a variety of goodies inside, inclusive of two branded aluminum cups and other necessities that would be appreciated for the road experience, and beyond, to the effort shown by drink attendants and security staff to minimize discomfort in any way, and of course, the detail and attention paid to their lunch stop, many basked in the YUMA vibe and professionalism throughout the two-day experience.
3. MUSIC SELECTION AND VIBE
Music selection is a big deal. The YUMA DJ selection proved top tier on Carnival Monday and Tuesday with the likes of Whitney Husbands, DJ Linx, Kevon X, Major Penny, DJ Jel, Selector Snappy and Deejay Kareem and others pleasing masqueraders with tunes from ‘tune land.’ Soca was the order and the DJs did not disappoint.
4. THE PEOPLE WHO BRING THE VIBE
YUMA has always been known to be the band of the superstars. This year was no different, with a slate of popular faces in the mix, inclusive of influencers like Anil and Kineta James, Neicey bwoss, model, Mela, Charlotte Wingham, Carnival Sabrina, cricketer, Dwayne Bravo, and others. Soca artistes like Jadel, Lyrikal, Lady Lava, Voice, The A Team Band and others were also a part of the vibe. “As an artiste, I can say the artistes were treated amazing. We got VISA bands for YUMA and I loved the fact that YUMA had The A Team band LIVE. That was so entertaining and masqueraders appreciated that so much. A lot of mas bands do not bring that live band element to the road and that live band on the road, did it for me,” Jadel told Ebuzztt. She also said the drinks truck was on point. “I had no problems with the drinks at all, the courtesies extended were amazing. The whole vibe- the energy was just love – love and happiness and unity,” she added.
5. READY- FOR- ANYTHING MASQUERADERS
With social media and trend-setting being the kill-joy for many in the carnival space, it would be remiss of us not to mention the fact that on the road, masquerading was the order in YUMA. While there were moments for the ‘gram’ and TikTok, this did not take away from the overall energy of the people on the road. Beautiful women, handsome men – all up for the thrill of the carnival roadshow experience, immersed themselves in the music of the season and showed off their effervescent nature, making it abundantly clear that YUMA just might be THE band to truly bring the VIBES, not just in 2025 but way into the years ahead.
Ebuzz News
Machel Montano Warns Fans: “Never Let Anyone…”
An 11th Road March title in his homeland of Trinidad and Tobago, brings soca king, Machel Montano the honor of sharing the most number of wins in the category, with the legendary, Aldwnyn ‘Lord Kitchener’ Roberts. The artiste’s “PARDY” stole the hearts of jubilant masqueraders on Carnival Monday and Tuesday, across various judging points in the country.
In the aftermath of news that he had indeed secured the title, Machel shared his appreciation to his team and his fans. “11” ….. to share this honor with Aldwyn Lord Kitchener Roberts is a dream come true and quite a surreal feeling!!! I am grateful to the entire team that worked hard on this project and the fans who brought life to the song!!,” he wrote.
Machel’s ‘PARDY’ scathed past Bunji Garlin’s “Carry It” by just 14 points, the winning song being played 267 times, while the second place ‘Carry It,’ earned the spot with 253 plays. Bunji Garlin also secured the third place in the Road March race with his “Thousand” which was played 22 times by DJs as the respective bands crossed the stage.
Montano who also collaboratively won the Chutney Soca Monarch title with Drupatee and Lady Lava, was heavily criticized this past season for his ambition and drive to give fans his very best. Many suggested that the entertainer who has been singing soca since the age of 7, should now evacuate the competition space, leaving room for upcoming artistes. On Wednesday, following news that he had won his 11th Road March title, Montano sent a message to hard working people, saying, “Never let anyone say you’re too young, too old, too good or not deserving of your blessings.”
Thanking masqueraders for their eagerness and appreciation of the song, he said, “To the masqueraders, I say thank you and I want this to be a message to all the hard working people out there… once you put in the work, you deserve a PARDY!!!
’Pardy’ was written by Perception Management and Machel Montano, with production by Xplicit and Badjohn Republic. The video has racked up over 3 million views on YouTube since it was shared one month ago.
