King of Soca, the book by Elizabeth “Lady” Montano has taken two top prizes at the Caribbean Advertising Awards.
The book, designed by Praktis Design Limited, won the top prize for Best of Print and Overall Best in Show. The book also won the Gold ADDY for Book Design and Silver for Publication Cover Design.
This was Praktis’ first time entering the ADDY Awards.Judges cited the entry for exceptional art direction and design decisions with stunning graphics from cover to cover.
“The design is disruptive, unsafe and unexpected. It was storytelling that just screamed beautiful,” the judges said. The Praktis design team comprised Blayne Clark, Creative Direction; Marlon Darbeau, Creative Direction; Melanie Archer, Design Management; and Patrick Rasoanaivo, Graphic Design.
The experienced team — lead by partners Marlon Darbeau and Blayne Clark, have also won three silver medals for campaign, website, and cover design. This award-winning work was also completed for Prudecon, a Trinbagonian engineering firm and Inspiration Labs, owned by noted Executive Coach Scott Hilton-Clarke. Praktis competed with more than 552 entries from 6 Caribbean nations.
Elizabeth Montano, mother of Machel Montano and author of King of Soca, said Praktis was selected to design the book as a result of the work they did in designing the packaging of the Montanos chocolate. “I’m very thrilled and extremely excited about the prestigious win. Praktis did the design of our chocolate package in 2018. I was very impressed so when I decided to write the book, I was convinced that they would do the design. Machel and I decided what we wanted to go with and I gave them the images from our archives and Praktis created the magic,” she said
“They were chosen because they were young, fresh and extremely creative. They didn’t disappoint. Praktis is very impressive. I spotted the talent the first time I saw their work. It’s amazing. To win the Best Show is huge. Thank you Praktis for bringing it home. Thank you to my team also. The work was worth it,” she added.
Praktis was also very honoured to work with Lady and her team.
“Lady is a very discerning client, who expects the highest quality in all things, and we love that. She and her team’s high expectations, allow us to push both our own and their limits, which is why we continue to produce great work together. The MCCL brand, MM60 packaging and now the King of Soca book have all been challenging but very enjoyable projects that resulted in strong design,” they said.
King of Soca is a 308-page book chronicling Machel’s 40-year career.
It is replete with images capturing people, moments and events, as well as anecdotes of experiences and opportunities ranging from exhilarating to harrowing. It presents expected and unexpected voices of contributors to Machel’s career, and purveyors of the wider music and entertainment industry. It does all this while giving us some access to his inner world.
The Caribbean ADDY competition, the first leg in a three-tier awards process, was described as one of the largest competitions in the US and Caribbean.
Winners from AAF-Caribbean will compete with winners from Florida at the District Competition with winners being announced mid-May.
The third and final tier of the competition includes winners from all 15-multi-state districts to compete as finalists in the American Advertising Awards competition.
David Brooks, best known as dancehall artiste, Mavado is set to be honored at this year’s 43rd International Reggae & World Music Awards (IRAWMA) awards on May 17th, in South Florida. He’ll be presented with the Special Lifetime Achievement Award which represents a celebration of resilience, dominance and legacy.
In a statement, the organizers noted that Mavado is known for his unmistakeable voice, global influence and cultural impact. “Mavado has transcended borders, elevating Dancehall to international acclaim,” the statement reads.
In addition to this night of IRAWMA’s celebration of excellence in reggae and world music, globally renowned dancehall superstar, VYBZ Kartel tops the list of more than 150 nominees with 11 nods, and competing against himself in some of the categories, he is followed by Sean Paul and Shaggy with 8 nominations, each.
Spice is nominated in 5 categories.
On the female side, Spice, Lila Ike, and Shenseea tied with 5 nominations each. Hosted by a dynamic lineup including Comedian Dufton Shepherd, Marcia Jackson, and Oliver Mair, the evening promises electrifying performances, unforgettable tributes, and a room filled with icons, tastemakers, and industry leaders.
In a show of gratitude for his conscious musical contribution, Gramps Morgan will be recognized for his song “People Like You,” highlighted as the most outstanding Spiritually Uplifting Song since the new Millennium.Gramps will join a distinguished class of honorees including Burning Spear, Wayne Armond, and Awilo Longomba—each representing excellence across genres and generations.
It’s a brand new concept being brought to life, in Point Fortin, however its impact, according to organizers, is already proving immense. The annual Point Fortin Borough celebrations, culminates this weekend and on Sunday, an event with a bigger purpose at heart, is anticipated to draw a massive crowd to fete, for the greater good.
Naya George
Naya George and Anson George spoke exclusively with Ebuzztt.com ahead of the all inclusive experience. They’re excited to see their vision come to life. Anson, a well known name on the carnival and entertainment circuit, is known for his strong involvement in the BeachHouse Carnival brand. “It’s going to be on par with BeachHouse,” he assured, asserting ‘Flowers’ as the new ‘must attend’ fete in Borough Day festivities. “There are other events happening on Sunday in Point Fortin but there’s no other event of this caliber, happening,” said Anson, explaining that a few tickets are still available for those who still want to get in.
For Naya, the effort is less about business, and more about purpose. “We are partying with a purpose. We want to let people know that this isn’t just about feting. This is the only party that’s happening in Point Fortin that’s giving back to Point Fortin,” he explained, adding that proceeds will go toward investment in the young people. “The first set of projects will be at the Point Fortin West Secondary School where the event is being held. We are going to revitalize the sports programme, playing field restoration, sporting equipment and that kind of stuff, to ensure the youths have a place to find themselves in the area of sports. Flowers is the premiere fund raiser to do these things,” said George.
Set to welcome fete lovers from 5pm on Sunday at the Point Fortin West Secondary School, Flowers will feature a cast of talented artistes, inclusive of Nadia Batson and Lyrikal. “We want to raise fund in style and with high quality at heart, hence the reason the event’s caliber is high. This is going to be a first for Point Fortin,” said Naya George.
Anson George
The Point Fortin Borough experience is widely attended, with a series of cultural events leading up to the weekend of excitement that is anticipated by locals and visitors alike, each year. “Flowers has set the tone for the Borough Day evolution I think,” said Naya George. “Fusion came to an end last night,” noted Anson. He said the cultural extravaganza, which was similar to Carnival’s Flava Village, was a huge success and noted the wide variety of cultural traditions, shared between April 25th and April 30th. “If people can jump on a plane to experience Grenada carnival, we are certain they can come from West and North Trinidad to enjoy the Point Fortin Borough activities,” said Anson, making it clear that ahead of the upcoming weekend, hotel and guest house occupancy is already high.
“Borough is like a second carnival,” said Anson. He said there are fetes happening throughout the day on Friday. “When you come, you get a taste of everything you get in carnival. You get the fetes, the all inclusive, the jouvert, the street food, the culture,” he highlighted, and this year, for the very first time, fans of culture, creativity and altruism, will fete with purpose at Flowers – a distinct, top tier, premium all inclusive experience in the heart of the borough.
Tickets for the event are available online at Stacy’s House Of Hair – Point Fortin, Atherley’s By The Park – San Fernando, Terminal 4 – Long Circular Mall and online at theticketgeneral.com.
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