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Caribbean Buzz

This T&T Producer’s Shaking Up The Biz, with Knowledge.

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Keturah Gamba, Boss Kitty, Incline, 1Muz and Blacka are just a few of the artistes who recently unleashed a ton of vibes in music, to Trinidad and Tobago’s entertainment scene. They’ve all been strategically placed on a project that was designed specifically for this time. It’s also been crafted by a music mastermind, Randal Alexander of PengCo Music Records. 

Alexander and each of these artistes he’s placed on the ‘Riddim Up’ project, have aligned in a more meaningful way than ever before. In 2021, amid the pandemic, and with no sign of revival for the entertainment industry, PengCo Music Records orchestrated a plan that would see some of the best talent reeled in. Alexander penetrated the recording market by encouraging artistes to get into his studio at the most affordable price – $999TTD. That offer, which came complete with industry standard recording and the expert advice of his internal team, brought artistes from all walks of life, to PengCo Music’s studio. “I’ve done almost 300 recordings in the past year. I’ve met a lot of good people, talented people; And in meeting these people, I realized that there’s a disconnect between creating and selling,” said Alexander. 

A business minded individual with tremendous capacity to analyze and dissect situations, the music CEO dove into action. He said he noticed that many artistes would blame everybody but themselves after choosing to release their music, and place links on Facebook without much added, strategic marketing and promotion. Upon realizing the error, he said the opportunity came for him to be a guidance counselor to these artistes.

Alexander says he’s been able to listen to and advise each of the artistes he’s worked with, on the most effective plan of action for their music. “When I began coaching them, many of these artistes began seeing the value in certain things,” he said. He explained that it was at that point that he gathered people with expertise in graphic design, public relations and even videography to bridge the divide between the recording studio and the market that these artistes were targeting. 

The ‘Riddim Up’ project is one of PengCo Music Records’ offerings coming out of the pandemic’s restriction period in Trinidad and Tobago. He said a lot of time and thought has gone into digital streaming as an effective tool for artistes under his umbrella. “I believe the internet and all of its resources is where the future is and as a country, I think it’s very important for us to maintain and broaden our scope on the utilization of it,” said the producer. 

“I believe the internet and all of its resources is where the future is and as a country, I think it’s very important for us to maintain and broaden our scope on the utilization of it.”

Randal Alexander

In a time when the world at large is reeling from the economic instability caused by the pandemic, and the Russia/Ukraine war, Randal Alexander says it will be a slow but gradual return to normalcy for the entertainment sector in T&T. “The entertainment audience isn’t going to take their grocery money to buy a ticket for a show. We must face the reality. Entertainment will only be left for residual income. The cost of living has gone up and people are working on old salaries,” he said, adding that for now, knowledge about digital streaming is feasible for all artistes in the entertainment industry. “The consumption of digital products has taken off and exploded. I think that the shift from live to digital, until live catches up again, is where our focus should be,” he said.  

Caribbean Buzz

Tobago Heritage Festival 2025 to Kick off On July 10th.

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The Tobago Festivals Commission Limited has officially launched Tobago Heritage Festival 2025. The theme for this year’s Festival is “Time Longer Than Twine”.

This year’s theme pays homage to a local proverb that encourages patience and perseverance. It suggests that while a physical twine or rope has a limited length, time is endless and vast, meaning that if one is patient and works diligently, their desired outcome will eventually come to pass.

The month of July has also been declared ‘Heritage Month’ with islandwide events from July 4th to August 1st with the ‘Grand Opening Gala’ carded for July 10th. This event will be managed in partnership with the Tobago Performing Arts Company who will curate the event’s structure.

The Festival will also feature several iconic events such as Belmanna Riots in Roxborough, Courtship Codes in Golden Lane and Yesterday’s Children as well as signature events like Charlotteville’s Natural Treasures Day & the Tobago Ole Time Wedding in Moriah.

There are also several competitions being staged inclusive of Junior Heritage (July 8th), Heritage Food Fair (July 11th), Folk Fiesta (July 15th), the popular Ms Tobago Heritage Personality Show (July 25th) and the Heritage Calypso Monarch (July 26th).

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Caribbean Buzz

Concert Still On. Promoter Says Legal Regulations in T&T Stumped Efforts to Make Final Payment to Vybz Kartel.

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The One Caribbean Music Festival will go on as planned, according to organizers.

Following news that headliner, Vybz Kartel would not be in T&T for the event, organisers OCMF, via media release, confirmed the situation and explained that the matter unfolded as a result of local regulations that did not permit the final financial transaction allowance, to the artiste’s management.

The initial media release, which highlighted the artiste’s cancellation, was issued by Trinidad and Tobago advertising agency, Lonsdale Saatchi & Saatchi.

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