Keturah Gamba, Boss Kitty, Incline, 1Muz and Blacka are just a few of the artistes who recently unleashed a ton of vibes in music, to Trinidad and Tobago’s entertainment scene. They’ve all been strategically placed on a project that was designed specifically for this time. It’s also been crafted by a music mastermind, Randal Alexander of PengCo Music Records.
Alexander and each of these artistes he’s placed on the ‘Riddim Up’ project, have aligned in a more meaningful way than ever before. In 2021, amid the pandemic, and with no sign of revival for the entertainment industry, PengCo Music Records orchestrated a plan that would see some of the best talent reeled in. Alexander penetrated the recording market by encouraging artistes to get into his studio at the most affordable price – $999TTD. That offer, which came complete with industry standard recording and the expert advice of his internal team, brought artistes from all walks of life, to PengCo Music’s studio. “I’ve done almost 300 recordings in the past year. I’ve met a lot of good people, talented people; And in meeting these people, I realized that there’s a disconnect between creating and selling,” said Alexander.
A business minded individual with tremendous capacity to analyze and dissect situations, the music CEO dove into action. He said he noticed that many artistes would blame everybody but themselves after choosing to release their music, and place links on Facebook without much added, strategic marketing and promotion. Upon realizing the error, he said the opportunity came for him to be a guidance counselor to these artistes.
Alexander says he’s been able to listen to and advise each of the artistes he’s worked with, on the most effective plan of action for their music. “When I began coaching them, many of these artistes began seeing the value in certain things,” he said. He explained that it was at that point that he gathered people with expertise in graphic design, public relations and even videography to bridge the divide between the recording studio and the market that these artistes were targeting.
The ‘Riddim Up’ project is one of PengCo Music Records’ offerings coming out of the pandemic’s restriction period in Trinidad and Tobago. He said a lot of time and thought has gone into digital streaming as an effective tool for artistes under his umbrella. “I believe the internet and all of its resources is where the future is and as a country, I think it’s very important for us to maintain and broaden our scope on the utilization of it,” said the producer.
“I believe the internet and all of its resources is where the future is and as a country, I think it’s very important for us to maintain and broaden our scope on the utilization of it.”
Randal Alexander
In a time when the world at large is reeling from the economic instability caused by the pandemic, and the Russia/Ukraine war, Randal Alexander says it will be a slow but gradual return to normalcy for the entertainment sector in T&T. “The entertainment audience isn’t going to take their grocery money to buy a ticket for a show. We must face the reality. Entertainment will only be left for residual income. The cost of living has gone up and people are working on old salaries,” he said, adding that for now, knowledge about digital streaming is feasible for all artistes in the entertainment industry. “The consumption of digital products has taken off and exploded. I think that the shift from live to digital, until live catches up again, is where our focus should be,” he said.
On Thursday, August 28th, St. Vincent and the Grenadines Soca star, Skinny Fabulous won four awards at the Caribbean Music Awards. He secured the most awards of the night, chief among them, the award for Male Soca Artiste of the Year. “Any category that a man like Machel Montano falls in, you never expect that you would be victorious. That’s the one that made me get really emotional,” he said candidly in the aftermath. The artiste says he is now even more motivated to deliver in the Carnival season ahead.
For entertainers like Skinny Fabulous, who hails from one of the smaller islands in the region, the recognition is invaluable. “Typically, the bigger islands often make off with the recognition- the shine. When you’re from a smaller island and you end up in categories with the big boys from the big islands, and end up victorious, it’s humbling,” he said, adding, “Now the geographical lines and demarcations between the islands really do not matter anymore. Now we are operating as one Caribbean melting pot when it comes to Soca and that’s a good way forward, I think.”
Three additional awards, ‘Video of the Year,’ ‘Soca Collaboration of the Year’ and ‘Song of the Year,’ in the Soca genre, have further cemented the artiste’s worth in the industry. He explained that the Caribbean Music Awards has provided a necessary service to the artistes involved in Caribbean music. “Sometimes as artistes, we look for motivation from different places and I think this is a place that has given those of us in the industry, somewhat of the highest kind of motivation,” said Skinny. That motivation has indeed worked, as Skinny says he’s be back in studio immediately after New York’s Labor Day celebrations.
THE IMPACT OF ONE SONG
‘Come Home,’ the 2023 Road March contender, collaboratively sung with Trinidad and Tobago’s Nailah Blackman, delivered the additional awards to the artiste. He says the song’s success is a testament to the hard work of the production team and both artistes’ management teams. “It’s one of those things that helps you confirm that you cannot half step on things if you believe in a product,” he said, emphasizing the importance of going all out when the product is one that you truly believe in. “It makes absolute sense to go full hundred on the product if you believe in it. That means investing in visuals, artwork, music videos, investing in the full promotion. You can’t have one foot in and one foot out,” he added.
At home in St. Vincent and the Grenadines, the love and expressions of congratulations on his success at the CMA’s, have been felt. “Vincy people love their people. We argue in house, but when it comes to an international platform, we really rally with each other,” he said, noting that after the event, Prime Minister Dr. Ralph Gonzalves was one of the first people to contact him. “A team is very important,” shared Skinny, as he reflected on his journey. “You can travel fast by yourself or you can travel far with a team.”
A number of hit singles to his credit, Skinny Fabulous is by no means new to the music business. He advises those looking on to surround themselves with people who believe in them- people who will support their vision and see their talent. “Find somebody who cares and make them your manager. Sometimes the best manager for you is not necessarily the manager with the most experience. Sometimes it’s the person that loves you the most and actually cares about you,” he rationalized. With that said, the singer and songwriter graciously extended thanks to members of his team, among them, Leonardo Worrell, Riggo Suave, Kubiyashi, Karen Vera, International DJ Stephen, Eternal Vibes and Ruel Ward of Pyramid Entertainment. “I am extremely thankful to my very large team and every supporter,” said the artiste.
THE GROWTH OF SOCA
Soca music, the genre that has brought him tremendous recognition, Skinny Fabulous looks forward to the genre’s progression. “We’re seeing growth in the festivals. They’re getting bigger and our ability to fill arenas and historic venues, has shown, however I still think there’s more work to do in educating the people on the importance of purchasing and signing up for streaming services. This is not exclusive to Soca, but even dancehall as well,” he admitted. “We don’t move the scale enough so it’s still a case where we still have to plead to people, ‘yeah you can get it free but you can also support the artistes by paying your 99 cents for the song or signing up for the streaming services, streaming it and sharing it. I think when we start to move those kinds of numbers then we will see the growth we deserve.”
For now, Gamal Doyle is enjoying the validation received at the Caribbean Music Awards. He says he is excited to deliver again in 2025, and has certainly received all the inspiration needed to push on.
Promotion ahead of the upcoming Tobago carnival took centre stage inTrinidad over four days, culminating on Independence Day at Adam Smith Square. According to the Tobago Festivals Commission, the Tobago Carnival bus crawl engaged over 20,000 people as it rolled into San Fernando, Chaguanas, Arima, Point Fortin, Sangre Grande, and Port-of- Spain between August 28th and August 31st.
The promotional team shared information, gave out merch and engaged the public at large with great entertainment. On the last night, a massive crowd took in performances by Shurwayne Winchester, Adana Roberts, Preedy, Sekon Sta, Tam Tam, Gerard Balfour and others. That event was hosted at 2nd Rounds Soundbar & Grill along Ariapita Avenue.
Tobago born, Shurwayne Winchester was a part of the excitement.
The Tobago Festivals Commission, which is responsible for the promotion and execution of both Tobago Carnival and the Tobago Bluefood Festival, has been hard at work. Evidence of this can be seen on their social media pages @welcometobago. “Special thanks to Tobago Festival Tobago House of Assembly, Tobago Festivals Commission Ltd, Tobago Tourism Agency Limited, Tobago Promoters Association, the Tobago Hotel and Tourism Association, the Tobago October Carnival Association and other band leaders for making this event such a success,” the commission shared via media release.
Those who attended the promotional activation ahead of the Blue Food festival on October 20th, and the subsequent Carnival, had the opportunity to win accommodation and other packages from hotels and resorts such as Beverly Oasis Suites, Coco Reef Hotel, Mt. Irvine Beach Resort, Hibiscus Heights and Tropikist among other lovely accommodation spaces. Additionally, tickets to events and costumes from over 10 promoters and bandleaders were given away throughout the night.
Anticipation is now growing as all roads lead to Tobago Carnival 2024, scheduled for October 25th to the 27th.
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