For every Soca artiste, the reason behind the passion, their drive and persistence, is different. Rachel Purcell- the artiste known simply as Rae, is the sweetheart of Soca. She says she’s motivated by not just her love for music, but her dedication to family and growth. Several songs already released heading into the heat of Carnival 2025 in Trinidad and Tobago, the young, beautiful superstar on the rise, is maintaining her focus, grateful for every blessing she’s experienced along her journey.
In 2019, Rae experienced something almost mysterious. She had gotten a chance at a breakthrough in T&T’s Soca music industry after struggling to find her path in music. “I’ve always loved to sing. I learnt to read music during my earlier years when I played the violin and after that, I attended the Frank Sinatra School of The Arts in the US,” she said. Traveling during her earlier years between T&T and New York and now, between Maryland and T&T, Rae says her earlier years were filled with moments of uncertainty and bouts of fear.
Rae even attempted to be a part of American Idol in the past.
“I had made the conscious decision to focus on music in High School and I had been mostly involved in the classical side of music, but it didn’t feel like it was enough for me,” she admitted. Even being aligned with a young group of singers in her earlier years, and recording at Murder Inc. studios in New York, Rae felt something was missing. “The feeling just wasn’t there and I decided to put a pause on it for a while at one point,” she said, explaining that she took time out of music professionally, but would perform with friends at Karoake clubs and even made an attempt to enter American Idol. “I signed up and on the day of the audition, in the cold, I lined up. Eventually though, fear kicked in and I changed my mind.”
A chance opportunity presented when she received a phone call from a relative, changed Rae’s trajectory. “My cousin called and told me he had connections with a songwriter who worked with Kees.” His name was Darryl Gervais, a well-known songwriter and producer who would eventually become Rae’s manager. Despite having never recorded Soca music, Rae’s conviction to make this opportunity count, led to her persuading Gervais to write two songs for her, for the 2020 carnival season. Added to that, with the help of another producer and singer in the business, Rae made a breakthrough even she did not see coming. “Darryl had contacted Motto on my behalf, telling him about me and asking him to consider me to be on a riddim for the season. Motto had asked to hear my music but I had none. It was unbelievable; Motto took that chance on me, adding me to the Toatin Riddim alongside artistes like Nadia Batson, Lyrikal, Nessa Preppy, Shal Marshall and himself. That was where it all started for me. That’s when I got my break.”
Now, five years later, having dealt with the pandemic’s tumultuous passage, Rae is standing strong, empowered as a female Soca artiste in the business. “During the pandemic when many of us were confused about the direction we should go in, I did not give up. I did a lot of virtual performances and maintained my presence,” she said, crediting the challenging global situation with her sudden rise.
Her latest release is called, ‘Throw Waist.’ It comes on the heels of other releases for the season, inclusive of ‘Wining Degree’ and ‘Come Over’ – a collaboration with Azaryah. The new single offers powerful visuals that deliver a different sound from the singer who many often consider to be strictly groovy. “Everybody calls me the Sweetheart of Soca, but I feel like that puts me in a category where people think I can only do ‘sweet’ songs. I don’t want to get boxed in; I’m versatile, and I am capable of multiple variations when it comes to Soca music,” she asserted.
Rae understands it’s not enough to just release music.
In the week ahead, Rae touches down in T&T, ready to hit the ground and push the music she’s armed with for Carnival 2025. In 2024 she became the second runner up when she entered the Antigua Soca Monarch and for the artiste, it was a major success. “I felt like I had won because I was an artiste nobody had known- with a song nobody had heard much of. That meant a lot to me,” she recalled.
Now aiming to deliver with stronger vocals in the season ahead, Rae says she is dedicated to connecting with the people through strong visuals online and authentic engagement. “It’s not enough to just release the music anymore. People want to connect, and visuals help with that. Bringing the content and the personality with the music, is the way forward,” she explained, adding that this year, her aim is also to show off more of her personality.
‘Throw Waist’ was written by Darryl Gervais and produced by Papo. The song delivers a militancy that’s sometimes necessary in the carnival season. “This song is about the ladies and the energy is all about dominating, empowering and strengthening the women all season long,” said Rae.
All set to parade with Paparazzi on Carnival Monday and Tuesday, the passionate, vibrant entertainer is maintaining a tunnel vision, focusing on her ascent in the business, and setting high standards for herself – something she knows will never be a mistake.
One music producer in Trinidad and Tobago is calling on all artistes to create more meaningful music. He’s however advocating for positive content and says the time has come to counteract the negative as much as possible.
Khadeem Edwards is the man formerly known as Twin Island Studio, but he switched gears around 2023, after what he describes as a rebirth. He now runs Xklusiv Music Productions and earlier this year, saw the success of his Relief Riddim- a project that featured the likes of Skinny Fabulous, Rae, Dev and Mr. Lee. In the aftermath of that, he’s pushing more positive energy with a new project called, The Only 1 Riddim, and this time he has worked with several talented artistes, among them, Christo and Island Boy Preedy.
Producer, Khadeem Edwards
For Edwards, the mission of creating music is one that’s as important as it is necessary. He firmly believes that music’s influence can be uplifting or damaging, and because of that belief, he is advocating for change. “As a producer, I know that my work influences people. Because of that, I’ve made the conscious decision to work on this particular project with the intention to influence people positively,” said Edwards. The Only 1 Riddim is a fusion of Afrobeats, R&B and Soul music. By its acoustic nature, the production demands lyrics that are soulful, sweet and life-giving. “We were given emotions, and music plays with these emotions. If you have an aggressive style of music and you consume that frequently, that aggression will begin to develop in you as a person. For this riddim, I’ve incorporated Afrobeats so we can still dance, but the harmonies deliver on the typical R&B and Soul sounds.”
The release of the songs on The Only 1 Riddim coincided with the celebration of Mother’s Day. Edwards explained that each song is meant to stir something inside the soul of the listener and engage them in a way that promotes love. “I think it’s important for listeners to be offered a choice when it comes to music. There’s a great opportunity for our artistes to bring forward more music that counteracts the negative, and I think the onus is on the people who hold the power to promote positive music, to do just that,” said Edwards. His expression comes in the aftermath of several incidents of violence in Trinidad and Tobago in recent weeks, which have been linked to gang warfare. Many across society have argued that music which perpetuates criminality plays a powerful role in the end result that often spikes the murder toll.
LFS Music returns to the music scene with ‘Sweet Love.’
Artiste support weighs heavily on the overall thrust to deliver music that’s needed for a better outcome in today’s society. Edwards says between the marketing and promotional efforts and the consumer’s reaction to the music, a lot can happen. “Delivering music takes a big toll on all artistes as well as the producer. Marketing costs and all other associated costs are heavy. What’s sad is that after all those expenses, the consumer hardly ever makes a purchase. They rip pirated versions or stream for free. A song is 99 cents on iTunes. When you pay for the music, you feed the artiste and the producer. We need more people to buy the music and support our artistes,” he urged.
A single acceptance of a new life by Khadeem Edwards a few years ago altered his life’s direction. “I accepted Jesus Christ. I wasn’t perfect and I’m still not perfect, but I’m working towards perfection, being a better person, and I believe any artiste, any person, can do the same,” he said. He hopes The Only 1 Riddim will decrease the sense of urgency presently consuming many across the world. “My hope for this project is for all of us to really slow down. The world is moving really fast and we need to slow down and appreciate the people who truly matter. The songs on this riddim express that. I believe that if we listen to this style of music, we’ll slow down, reminisce, capture a vibe of love and appreciation for the people we love, and return to tenderness and vulnerability.”
Brooklyn based artiste, Maki is also apart of the new project.
Plans are afoot to generate more music that promotes the positives of life. Edwards and his team at Xklusiv Music Productions are answering a call that runs deeper than the eye can see. “The bonus track on this riddim will be a gospel single and in that song, The Only 1 will ultimately be God. I’m pleased to be doing this and I hope that its value will be appreciated.”
The artistes on The Only 1 Riddim are Christo with “Woman,” Maki who delivers “D Only One,” Preedy who sings “Fight No More,” Mr. Lee with “Take Care,” Temisha from the US Virgin Islands, who sings “Paradise,” and LFS Music returns with “Sweet Love.”
Ahead of its 11th annual voyage in November, Damian “Jr. Gong” Marley’s Welcome to Jamrock Reggae Cruiseshares its story through a new film. VIBE premiered All in the Same Boat, a documentary directed by acclaimed filmmaker, Reshma B and produced by Boomshots TV that traces Marley and his manager Dan Dalton’s brainchild from a bold, outsider idea into one of the most culturally significant movements in reggae and dancehall today.
With over a decade’s worth of unforgettable moments pulled from the last 10 voyages, this 30+ minute documentary captures the spirit of a global reggae community built on shared identity, resilience, and reverence for Jamaican culture. It features iconic performances, real conversations with the artistes and DJs, and the heartbeat of it all: the “Jamrockers.” These are die-hard reggae lovers from over 40 countries who pull up every year for one reason – to feel that irreplaceable connection to Jamaican culture and keep the Marley message of “One Love” alive.
Having successfully navigated challenges including extreme weather and a global pandemic, the Welcome to Jamrock Reggae Cruise continues to thrive. Its 11th staging will return for its annual voyage from November 11th to the 16th, sailing from Miami aboard Norwegian Joy.
Stacked from foundation to future, this year’s lineup brings together reggae and dancehall’s most influential voices: Damian “Jr. Gong” Marley and Stephen Marley (Traffic Jam Set), Burning Spear, Sizzla, Capleton, Beenie Man, Protoje, Barrington Levy, Elephant Man, Junior Reid, Lila Iké, Ding Dong & the Ravers Clavers, Tony Matterhorn “Man on the Moon”, Gyptian, 450, Richie Spice, Ghost, Mr. Lexx, Professor Nuts, L.U.S.T., Sister Carol, Sevana, Flourgon, Johnny P, and Jemere Morgan are confirmed.
The cruise’s famed Sound Clash at Sea will return alongside powerhouse sound systems including Stone Love (Geefus), King Jammy, Silverhawk Sound, Rory Stone Love, Renaissance Sound, Federation Sound, Warrior Sound, Rampage Sound, Kingston12 HiFi and Souljah1 Muzik, preserving a cornerstone of Jamaican music culture in its most authentic form.
Jamrock is a Premiere Reggae Event
The Jamrock experience has evolved into the premier reggae event at sea—one that continues to redefine how the culture is celebrated on a global stage. The five-day experience continues to immerse guests in the full spectrum of Jamaican life—from Nyabinghi sunrise sessions and sound bath meditations to dancehall workshops, fitness programming, and curated culinary offerings led by acclaimed Chef Lumley. A new addition this year includes a live theatrical production by legendary playwright Oliver Samuels, adding yet another layer to the cruise’s ever-expanding cultural canvas.
Beenie Man will be on the cruise in November.
Following the impact of Hurricane Melissa in 2025, the cruise will return to Jamaica with renewed purpose, maintaining its distinction as the only chartered cruise with two Jamaican port stops. That commitment translates into tangible impact, generating millions annually for the island’s tourism and cultural economy while reinforcing a direct connection between the music, the people, and the place that birthed it.
As All in the Same Boat makes clear, Welcome to Jamrock Reggae Cruise is a movement with its own rhythm, one that continues to bring the diaspora home, while inviting the world in. Since its inception in 2014, the mission remains the same: to create a space where reggae lives, breathes, and connects us all.
The documentary made its debut during the 10th annual cruise and later screened at Art Basel in support of hurricane relief efforts led by the Marley family’s Ghetto Youths Foundation. Damian Marley and Dan Dalton were executive producers of the film.
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