Elevation requires separation. For Richard Valentine, the entertainer known as Chynee, or to some, Macoy – his earlier years in music have led him on a journey of development as an artiste. Years after winning the Synergy Soca Star competition, the East, Trinidad native is back in the mix, releasing new Soca music and connecting the dots as he builds a career that he knows he’ll be proud of.
“In 2009, I was young. When I won the Synergy Soca Star competition, it was a whirlwind for me. I performed at major fetes like Licensing Fete, Insomnia, UWI Fete and even Alternative Concepts- my most memorable because I actually shared the stage with Chinese Laundry and Machel Montano, but it was all happening really fast,” he admitted, explaining that he feels that despite being crowned the competition’s winner, he was not mature enough then, to grow and learn the essentials of the music business. Fast Forward to 2025 and Chynee is now on the road to a potentially memorable carnival season in T&T. “Over the past few years, I’ve been working on my development, recording a lot of music and working behind the scenes with many producers. I’m in the process of completing an EP,” he said, adding, “I challenged myself to just record music with the understanding that when the time is right, each of the projects would be shared with the world, as professionally packaged as possible.”
Years ago, while still a youth in Trinidad and Tobago, Chynee had very little understanding of marketing strategies. He simply enjoyed performing and was pretty good at delivering vibrant, memorable performances. He would however grow to understand that the music industry is sustained by other essential variables, among them, marketing and branding. “I realized that a lot of times artistes would go into the studio with what they believed were great songs, but they would fail to get the attention they hoped for because their marketing and branding just weren’t enough,” he said.
Over the years, Chynee has worked with producers like Badjohn Republic, Zig Boi Entertainment, Backyard Studios, Klase Productions and even Richard ‘Charsu’ Ahong – one of the country’s most prolific music producers. These days however, he’s hard at work with Sangre Grande’s Chainlinxxx Productions. Their latest project, ‘Ben’ has already been released and Chynee says it’s been an amazing journey working alongside Chainlinxxx. “As an artiste, I’ve come to realize the importance of team work. You really do go further when you’ve got a progressive team of people. I have to thank Chainlinxxx, also Unique Productions – a very talented youngster by the name of Allen Sylvester who’s doing the video and editing for ‘Ben.’ I am also happy to be working with Edward Salandy of E-Video and Photography. They did my photoshoot, which I’m really satisfied with.” With support coming from other entertainers in the industry like Fadda Moses and rapper, Vetta, Chynee says he is grateful for his team.
Amid a State of Emergency in Trinidad and Tobago, the entertainer has been pensive. “I’m a strong believer in prayer and praying for others. It’s worth more when you pray for other people than when you just pray for yourself, but I also believe that action works in tandem with prayer. We must be vigilant,” he said, adding that he believes something drastic had to be done for a better Trinidad and Tobago. “I hope it works in favor of all of us,” he shared.
The Macoya born entertainer whose sobriquet, Macoy entertains the idea of being ‘the real thing’ and plays on the root of his place of birth, is excited for the season ahead. A second single done collaboratively with a new female artiste by the name of Majestic, is also in the pipeline. “She’s a very talented young lady with an amazing voice,” he highlighted, eager to be a part of her entry onto the Soca scene.
As Chynee navigates the season, he says he will do as he always has – observe and learn from the artistes who’ve mastered their craft and those who’ve built great brands and mastered the art of marketing themselves. “I’m naturally a theatrical performer. I will always go the extra mile to leave a lasting impression on the crowd. When I think of Iwer George and what he brings to any stage, I get excited. The crowd loves him and that’s what I would like to experience in my career,” he said.
For now, however, Chynee – The Real Macoy is focused on building his name, igniting the hearts of Soca lovers with good music and delivering a dynamic performance style that will leave a lasting memory.
There’s another big project coming out of Dwayne Bravo’s 47 Productions in Port-of-Spain, and just like the Pineapple Riddim last month, it features some big names in Soca music.
The Viking of Soca, Bunji Garlin, Grenada’s Skinny Banton, Skinny Fabulous and Problem Child- both St. Vincent and the Grenadines entertainers, grace the ‘Powerful Riddim’- described as a heart-pounding, adrenaline-packed Power Soca riddim that’s guaranteed to light up every fete the season, even with potential for the Road March.
Bunji Garlin deliver’s ‘On De Go’ – a high-octane single that celebrates vibes and undiluted energy, while on Skinny Fabulous’ ‘Like We Rich,’ elements of a grandeur lifestyle, inclusive of living large, partying hard and embracing the high life, are showcased in song. The Vincy BadBoy, Problem Child is also a part of this project with a track called, “Not Behaving,’ undeniably living up to his name. Other artistes on the riddim are Grenadian duo, Lil Natty and Thunda who share their energy with, ‘Wah Dis,” and skinny Banton with ‘Property.” Tommy Sanchez wraps it up, adding a fresh, new vibe with his single, ‘Bend.’
The riddim is being touted as the ultimate soundtrack for the road on Carnival Monday and Tuesday and comes just as Soca megastar, Machel Montano has released, ‘Pardy,’ already getting the nod of approval from die-hard Machel fans.
While the race to the annual Road March anthem of choice in still quite a distance away, several people have already begun the conversation about what’s best for the road. Mical Teja’s ‘Energy’ and ‘Higher Power’ offer masqueraders an infectious, positive energy for the road, while Bunji’s ‘Thousand’ hits hard, delivering high impact and bassy undercurrent that’s hard to ignore.
47 Productions has been strongly contending on the music scene in Trinidad and Tobago in recent years. This year’s Pineapple Riddim, which features, Machel Montano, Lyrikal, Patrice Roberts, Rupee and 47Ronzy, has been well received, with Machel Montano applauding Bravo’s consistency, even as someone invested behind the music scene. “I’m grateful for the opportunity to contribute to this Carnival season while 47 Productions continues to create space for others to rise,” Bravo had said, at the launch of the riddim in December.
The “Powerful Riddim” is now available on all major streaming platforms.
For every Soca artiste, the reason behind the passion, their drive and persistence, is different. Rachel Purcell- the artiste known simply as Rae, is the sweetheart of Soca. She says she’s motivated by not just her love for music, but her dedication to family and growth. Several songs already released heading into the heat of Carnival 2025 in Trinidad and Tobago, the young, beautiful superstar on the rise, is maintaining her focus, grateful for every blessing she’s experienced along her journey.
In 2019, Rae experienced something almost mysterious. She had gotten a chance at a breakthrough in T&T’s Soca music industry after struggling to find her path in music. “I’ve always loved to sing. I learnt to read music during my earlier years when I played the violin and after that, I attended the Frank Sinatra School of The Arts in the US,” she said. Traveling during her earlier years between T&T and New York and now, between Maryland and T&T, Rae says her earlier years were filled with moments of uncertainty and bouts of fear.
“I had made the conscious decision to focus on music in High School and I had been mostly involved in the classical side of music, but it didn’t feel like it was enough for me,” she admitted. Even being aligned with a young group of singers in her earlier years, and recording at Murder Inc. studios in New York, Rae felt something was missing. “The feeling just wasn’t there and I decided to put a pause on it for a while at one point,” she said, explaining that she took time out of music professionally, but would perform with friends at Karoake clubs and even made an attempt to enter American Idol. “I signed up and on the day of the audition, in the cold, I lined up. Eventually though, fear kicked in and I changed my mind.”
A chance opportunity presented when she received a phone call from a relative, changed Rae’s trajectory. “My cousin called and told me he had connections with a songwriter who worked with Kees.” His name was Darryl Gervais, a well-known songwriter and producer who would eventually become Rae’s manager. Despite having never recorded Soca music, Rae’s conviction to make this opportunity count, led to her persuading Gervais to write two songs for her, for the 2020 carnival season. Added to that, with the help of another producer and singer in the business, Rae made a breakthrough even she did not see coming. “Darryl had contacted Motto on my behalf, telling him about me and asking him to consider me to be on a riddim for the season. Motto had asked to hear my music but I had none. It was unbelievable; Motto took that chance on me, adding me to the Toatin Riddim alongside artistes like Nadia Batson, Lyrikal, Nessa Preppy, Shal Marshall and himself. That was where it all started for me. That’s when I got my break.”
Now, five years later, having dealt with the pandemic’s tumultuous passage, Rae is standing strong, empowered as a female Soca artiste in the business. “During the pandemic when many of us were confused about the direction we should go in, I did not give up. I did a lot of virtual performances and maintained my presence,” she said, crediting the challenging global situation with her sudden rise.
Her latest release is called, ‘Throw Waist.’ It comes on the heels of other releases for the season, inclusive of ‘Wining Degree’ and ‘Come Over’ – a collaboration with Azaryah. The new single offers powerful visuals that deliver a different sound from the singer who many often consider to be strictly groovy. “Everybody calls me the Sweetheart of Soca, but I feel like that puts me in a category where people think I can only do ‘sweet’ songs. I don’t want to get boxed in; I’m versatile, and I am capable of multiple variations when it comes to Soca music,” she asserted.
In the week ahead, Rae touches down in T&T, ready to hit the ground and push the music she’s armed with for Carnival 2025. In 2024 she became the second runner up when she entered the Antigua Soca Monarch and for the artiste, it was a major success. “I felt like I had won because I was an artiste nobody had known- with a song nobody had heard much of. That meant a lot to me,” she recalled.
Now aiming to deliver with stronger vocals in the season ahead, Rae says she is dedicated to connecting with the people through strong visuals online and authentic engagement. “It’s not enough to just release the music anymore. People want to connect, and visuals help with that. Bringing the content and the personality with the music, is the way forward,” she explained, adding that this year, her aim is also to show off more of her personality.
‘Throw Waist’ was written by Darryl Gervais and produced by Papo. The song delivers a militancy that’s sometimes necessary in the carnival season. “This song is about the ladies and the energy is all about dominating, empowering and strengthening the women all season long,” said Rae.
All set to parade with Paparazzi on Carnival Monday and Tuesday, the passionate, vibrant entertainer is maintaining a tunnel vision, focusing on her ascent in the business, and setting high standards for herself – something she knows will never be a mistake.
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