Desperation has the potential to lead to depression, highlighted the entertainer. Like many other soca artistes, Lyrikal has not travelled outside of his home country since March. He has however escaped to Miami and other US territories, often seen in photos and videos attending events hosts by Caribbean promoters. “A couple months ago promoters were not throwing events because financially they were good at that point, but now that the $50,000 has turned to $10,000 the whole outlook has changed. We have to find a way to live through this or we are going to end up homeless with our families… point blank.”
Lyrikal says that as an artiste, he acknowledges how the entertainment industry provides livelihood for many people. “From artistes to DJs, security, bartenders, sound and lighting professionals- the industry provides jobs for a lot of people. This is how people make their living for their families and this is how they have done it for years, so don’t just watch it as people outside partying,” he said. “So many people have their backs against the wall right now. Some have reacted by making a way out. Our parents and grandparents never went through this. The world went into shock mode with this and that is why you see me, Shenseea, Taurus Riley, Konshens, Problem Child, Dexter Daps and all these artists taking shows. I’m not saying we are desperate, but this is how we make a living,” he said.
“Our Parents and Grandparents Never Went Through This.”
Buju Brings the ‘Summer Bubbler’. Entertains Fans Online. VIDEO INSIDE.
New music now making the rounds, reggae and dancehall heavyweight, Buju Banton stays focused and happy at home in Jamaica, delivering to fans worldwide, pieces of himself via online platforms like Instagram. On Wednesday, on the heels of news that he’d unleashed a brand new summer bubbler with the ladies in mind, Gargamel solidified the promotion of the track with a mini concert that engaged fans from as far as Ghana.
It’s been almost two years since Buju’s career, like that of many other Caribbean artistes, has been halted- with no major concert events being planned. He appeared alongside Beres Hammond on a virtual stage in February this year, but of course, that was nothing like a live show would be. Still, Buju’s creativity remains powerful and present.
The latest single, “Summer Body”, is aimed at offering fans a little fun and enjoyment, according to the artist. In a statement, the song is described as one that borrows signature sounds from the 90s reggae/dancehall era and features Buju’s quintessential deejay style over a hardcore Dancehall riddim. The song was produced by Buju himself, alongside dancehall staple Jon Jon. According to Buju’s team, the new release encourages fans to celebrate life, remove doubt and any sense of restriction from their minds.
On Wednesday, as he engaged fans on his Instagram live, Buju smiled happily, singing his new release and even belting out familiar tunes from the past. Take a look at how that went down…
Shenseea’s New Video “Run, Run” Bashed As “Demonic.” Rvssian Retorts.
In just five days, Shenseea’s latest music video, “Run Run” has been streamed over 2.4 million times on YouTube. Whether that’s fueled by criticism over the “demonic” imagery of the video, as some call it, or just plain curiosity and fan loyalty, we’re uncertain, but 2.4 million streams in a week, is big news.
Earlier this month, Shenseea announced her new management alignment with Canadian, music exec, Wassim ‘Sal’ Slaiby. In an Instagram post, the Jamaican artist who had previously been managed by Romeich Major, said she was happy to now have a manager with “such dynamic character on my team.” Shen alluded to big moves ahead, saying, “we’re about to unfold a new chapter.”
Just a few days later, a promotional video was posted to her IG, showing what was on the way. The video for “Run Run” portrayed visuals that leaned more toward the international trends seen in videos like Megan Thee Stallion and Cardi B’s “WAP” and Lil Nas X’s “Montero” music videos. Some fans dug in after the video’s release on Friday. “Omg, I’m so sorry for Shenseea… she don’t know what she’s getting into,” one person wrote on YouTube. Another said, “We need more music videos with artists ascending into Heaven, normalize ascending instead of descending into hell.” Some even posted prayers for their Jamaican dancehall sweetheart.
The new single is the first track off of Shen’s debut album. On the weekend, Shenseea posted a scene that showed her being lowered into what one can only assume is “hell.” She wore bull horns in the excerpt. She told fans this was her favorite scene.
In response to comments against the visual creativity, producer Rvssian took to Twitter. “They say people sell them soul. But how much do these type of things go for? 😂 and is a store or what? Mi confuse😂😂” he retorted. He continued by saying that he praises God and has given all his success and credit to Him, lashing out at critics with biblical reference, saying, “The Bible say Matthew 7 – do not judge…do you know the rest? But you guys are more holy than we are- look into ya self.”
His response was quite similar to one given by incarcerated dancehall artist, Vybz Kartel who was asked about allegations that he had sold his soul for fame, by On Stage host, Winford Williams, prior to his incarceration.
HERE’S SHENSEEA’S “RUN RUN” VIDEO
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