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Erphaan Alves Pushing Hard, Support Or Not.

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On Tuesday, one of Soca music’s millennials, Erphaan Alves delivered again. He’s been known for that of late. Like the rest of the “Generation “Now” squad that includes the likes of Nailah Blackman, Patrice Roberts, Preedy, Nessa Preppy, Sekon Sta and a few others, Erphaan’s waiting on no one’s approval to deliver on his mission.

On Tuesday, the “Overdue” singer unleashed a new Soca track. He said it was all part and parcel of his “No Seasons” project, which is aimed at delivering Soca music year round, in a bid to eliminate the debilitating “seasonal” box that the genre is often placed in. “The aim is to remove the ‘Soca is Carnival music’ stigma while fostering a new culture of consciousness like genres that thrive year round,” he said.

Alves has been in very good company for many years, his father being his manager, often providing him with the strength and motivation he needs to push forward. This weekend, the young artiste, who has managed to consistently deliver the sound people want to hear, has jetted off to Atlanta, Georgia. The carnival action never stops. It’s not seasonal really, because there’s always a carnival somewhere in the world. Erphaan Alves, like many other Caribbean culture enthusiasts sees the benefits of promoting the music that has, for as long as the story has been told, been aligned to a carnival state of mind. Now he’s on to something and we think it just might work! Check out Erphaan’s latest Soca contribution, released in May- Yes MAY! It’s called “Lock On.”

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Ebuzz News

Shal Marshall Hits Berlin Carnival.

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Shal Marshall’s encouraging all carnival chasers to hit Berlin as soon as they possibly can. He’s like a walking billboard for the festival, this guy. Online, after having what was undoubtedly a hell of a time, the artiste posted a plug for the German carnival that’s likely to resonate well.

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Caribbean Buzz

Protoje’s Inside. Grammy Nominee Reverts to the ‘Rounds’ as He Delivers New Music, Talks Social Media and more.

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It’s the kind of song everyone needs to hear. For an artiste like Protoje, dubbed one of the architects of reggae’s revival movement, it’s really nothing new. He’s been preaching positive from the very beginning. This time around, the artiste, who was nominated for the 2018 Best Reggae Album Grammy award with, ‘A Matter of Time’, teamed up with Jamaica’s Agent Sasco and Lila Ike for what turned out to be something pretty special.

Last week, he touched down in Trinidad. He’s been making the media rounds, highlighting the new track, ‘Not Another Word’ – a song that’s come complete with the right visuals to engage. He’s no newcomer, he understands the power of visibility, the respect of social media marketing and the essence of immediate connection, but truth be told, Protoje sure wishes life were simpler.

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