When you’re born with a gift, it’s often very hard to keep it tucked away. When that gift comes out of your mouth each time you open it, you really cannot hide it. For Victor St. Louis, his ability to entertain has come naturally. Known as Pelf in the world of Caribbean entertainment, his popularity has withstood the test of time, and even as he circles back on the local entertainment circuit in Trinidad and Tobago, he’s easily checking boxes, ticking off the impact he’s having on people from all walks of life, in the simplest way possible.
Pelf says he’s approached by people with smiles and laughter all the time.
Already being referred to in comedy circles as the fastest growing Caribbean comedic influencer online, Pelf has managed to, in a very short space of time, infiltrate the online space, capturing the attention of social media users, on several popular platforms. From TikTok to Instagram and Facebook, his comic relief is short, punchy and engaging. From spontaneous interactions with friends on the street, to planned skits, he has delivered short form content that leaves a lasting impression. “I’m back on the comedy scene and I’m here to save people money,” he said with a laugh. Pelf believes laughter is medicine and understands its value, especially amid the intensity of everyday life, around the world, these days. “People walk up to me all the time and they tell me don’t stop, I’m funny. When I’m on the plane, the air hostesses see me and immediately start laughing when they recognize me. It’s a good feeling to be able to bring joy to people’s heart,” he said. Adding that he knows that making others laugh, is a gift that everyone can benefit from.
It’s not his first Rodeo. Pelf has been a part of the comedy landscape in T&T for many years. His ability to switch character, playing several different people, has seen him host major events and stand toe to toe with comedy greats like Learie Joseph and others on major stages. “Returning to the forefront of comedy now is even more impactful than before because back then we didn’t have social media as a tool to promote ourselves. Now, people from all over the world can see what we do, anytime. We can make people laugh anytime, and that’s important for mental health, depression and other health issues,” he said.
Set to host a comedy show in Trinidad and Tobago soon, the comedian who is also known on the Soca circuit for his artistry, said he is certain that while a DJ may refuse to play his music, a joke shared is something that could never be ignored. “A man could hide your song, but with laughter you and a man will be enemies, but you crack a joke and he will walk away and laugh. You can’t stop laughter at all.”
Pelf is more than a comedian. He has shown his acting skills on the big screen, in the movie, Bazodee.
A firm believer in hard work, Pelf holds his own in various ways professionally, even acting in Bazodee – a movie that featured Trinidad and Tobago’s famed soca star, Machel Montano. Humour has however been a constant part of his life journey and with that tool to his advantage time and time again, he uses it to connect with people from all walks of life. “Tough times are tough times, but you have to laugh to relieve the stress, even if you have to return to the problems of the day. Laughter is the medicine we all need,” he reiterated.
Grateful for his gift and ready as ever to bring joy to the hearts of strangers and friends alike, Pelf is stockpiling those jokes and skits on Facebook, TikTok and Instagram, sharing lighthearted Caribbean humour, with the world. “The key to surviving in these mentally draining times, is laughter first, prayer and faith in God. We have to work hard but we must enjoy life and instead of complaining about things we can’t control, we should thank God for what we have.”
On TikTok, Facebook and Instagram, comic relief is just a scroll over to @VictorStLouis. It’s the medicine Pelf says will save many, a trip to the doctor in the long run.
He had one of the most memorable Carnival seasons with a Soca track that stole the hearts of Soca lovers in 2026 and now Aaron ‘Voice’ St. Louis is set to represent hard for the Soca music genre at the upcoming ‘Best of the Best’ Music Festival in Miami on May 26th. His appearance will be his debut to the highly anticipated festival and already, the energy is high.
Voice makes his debut at Best of the Best 2026.
Voice represents the bridge between Millennial Soca and GenZ vibes. ‘Cyah Behave Mehself’ was lapped up like good Caribbean food at Carnival in Trinidad and Tobago back in February, and it is expected to do the same as the international summer season approaches.
Set to take place on May 26th at Museum Park, Downtown Miami, Voice’s inclusion on the cast underscores the Soca genre’s continued global reach within a predominantly reggae and dancehall showcase. Known for his high energy performances and melodic songwriting, the Trinidad and Tobago three -time Soca Monarch King has built an extensive catalogue of hits that that has proven to resonate with a global audience.
Organizers say anticipation for Voice’s performance at Best of the Best, is high. “Fans are looking forward to a dynamic set that brings soca’s signature energy to the festival stage.”
Best of the Best Music Fest remains one of North America’s premiere Caribbean music events, drawing fans from across the region and Diaspora for a full day of live performances. This year’s lineup includes, Sizzla Kalonji, Beenie Man, Tarrus Riley, Capleton, Rajah Wild, Skeng, Vanessa Bling, among others.
Ahead of its 11th annual voyage in November, Damian “Jr. Gong” Marley’s Welcome to Jamrock Reggae Cruiseshares its story through a new film. VIBE premiered All in the Same Boat, a documentary directed by acclaimed filmmaker, Reshma B and produced by Boomshots TV that traces Marley and his manager Dan Dalton’s brainchild from a bold, outsider idea into one of the most culturally significant movements in reggae and dancehall today.
With over a decade’s worth of unforgettable moments pulled from the last 10 voyages, this 30+ minute documentary captures the spirit of a global reggae community built on shared identity, resilience, and reverence for Jamaican culture. It features iconic performances, real conversations with the artistes and DJs, and the heartbeat of it all: the “Jamrockers.” These are die-hard reggae lovers from over 40 countries who pull up every year for one reason – to feel that irreplaceable connection to Jamaican culture and keep the Marley message of “One Love” alive.
Having successfully navigated challenges including extreme weather and a global pandemic, the Welcome to Jamrock Reggae Cruise continues to thrive. Its 11th staging will return for its annual voyage from November 11th to the 16th, sailing from Miami aboard Norwegian Joy.
Stacked from foundation to future, this year’s lineup brings together reggae and dancehall’s most influential voices: Damian “Jr. Gong” Marley and Stephen Marley (Traffic Jam Set), Burning Spear, Sizzla, Capleton, Beenie Man, Protoje, Barrington Levy, Elephant Man, Junior Reid, Lila Iké, Ding Dong & the Ravers Clavers, Tony Matterhorn “Man on the Moon”, Gyptian, 450, Richie Spice, Ghost, Mr. Lexx, Professor Nuts, L.U.S.T., Sister Carol, Sevana, Flourgon, Johnny P, and Jemere Morgan are confirmed.
The cruise’s famed Sound Clash at Sea will return alongside powerhouse sound systems including Stone Love (Geefus), King Jammy, Silverhawk Sound, Rory Stone Love, Renaissance Sound, Federation Sound, Warrior Sound, Rampage Sound, Kingston12 HiFi and Souljah1 Muzik, preserving a cornerstone of Jamaican music culture in its most authentic form.
Jamrock is a Premiere Reggae Event
The Jamrock experience has evolved into the premier reggae event at sea—one that continues to redefine how the culture is celebrated on a global stage. The five-day experience continues to immerse guests in the full spectrum of Jamaican life—from Nyabinghi sunrise sessions and sound bath meditations to dancehall workshops, fitness programming, and curated culinary offerings led by acclaimed Chef Lumley. A new addition this year includes a live theatrical production by legendary playwright Oliver Samuels, adding yet another layer to the cruise’s ever-expanding cultural canvas.
Beenie Man will be on the cruise in November.
Following the impact of Hurricane Melissa in 2025, the cruise will return to Jamaica with renewed purpose, maintaining its distinction as the only chartered cruise with two Jamaican port stops. That commitment translates into tangible impact, generating millions annually for the island’s tourism and cultural economy while reinforcing a direct connection between the music, the people, and the place that birthed it.
As All in the Same Boat makes clear, Welcome to Jamrock Reggae Cruise is a movement with its own rhythm, one that continues to bring the diaspora home, while inviting the world in. Since its inception in 2014, the mission remains the same: to create a space where reggae lives, breathes, and connects us all.
The documentary made its debut during the 10th annual cruise and later screened at Art Basel in support of hurricane relief efforts led by the Marley family’s Ghetto Youths Foundation. Damian Marley and Dan Dalton were executive producers of the film.
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