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Billboard Snubs Dancehall. Jamaicans Are Not Having It.

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Who’d have ever thought that the biggest virtual music battle viewed by thousands globally, would now be at the centre of a firestorm between Jamaicans and US music executives? Well, it’s happening.

A recent Billboard Magazine feature that saw the faces of Jamaican dancehall heavyweights, Beenie Man and Bounty Killer displaced, angered Jamaicans everywhere and Caribbean people were generally ready to wage war, as for yet another time it seemed like US music execs had used Caribbean culture to garner their own gains, in the end reducing the artists’ efforts to nothing.

The Billboard cover does not show the Jamaican artistes images.

Over the past week, following the release of Billboard Magazine’s cover art for the VERZUZ music battle feature, the reality sunk in that Beenie Man and Bounty Killer’s spectacular show back in May seemingly did nothing in the minds of Billboard’s executives who chose to eliminate the Caribbean artistes from the cover art while showing off international acts like Jill Scott, DMX, Alica Keys, John Legend, Snoop Dogg and others. This infuriated many Jamaicans- well known radio personality, DJ Sparks arguing that the move was pure disrespect. Jamaicans beneath her Instagram post on Monday, signalled plans to “unfollow” Verzuz altogether.

Creators of Verzuz, US music producers, Timbaland and Swizz Beats, have since attempted to pacify the situation, posting a video to social media and saying that they had photoshopped themselves out and replaced their faces with those of the Jamaican artistes in solidarity with the arguments presented that Beenie and Bounty Killer’s battle had essentially promoted VERZUZ like nothing else had.

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Caribbean Buzz

Buju, Koffee Among Over 100 Artistes Featured on FIFA 21 Soundtrack.

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Iconic and consistently relevant, so much so that his music is featured on the FIFA 21 soundtrack, which premiered on Monday on all streaming platforms. Reggae hit maker, Buju Banton’s single, “Unity” from his 2020 album, ‘Upside Down 2020″ sits comfortably on the main soundtrack of the gaming experience which will be available to play from October 9th for Xbox, Playstation and PC.

Also on the soundtrack are Koffee, Govana and producer Rvssian. The mix features more than 100 artists from 23 countries, inclusive of Saweetie, Sia, Nigerian singers, Fireboy DML, and Australian sensation Chløë Black. 

Fans will be able to listen to the VOLTA FOOTBALL soundtrack while playing other modes, and have the option to enable both sets of tracks across all menus.

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“We Can’t let COVID19 Take Away Our Music.” Destra Speaks Up.

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Unless there’s a miracle in the coming months, Trinidad and Tobago’s Carnival 2021 season will be non existent. This was the expression by the country’s Prime Minister, Dr. Keith Rowley, on Monday.

In response, many have praised the forward thinking approach of the country’s leader, while others have questioned the way forward for the fraternity of entertainers and other Carnival stakeholders whose professional lives have been halted since March. Ebuzztt.com spoke with female soca heavyweight, Destra Garcia on the topic. She said the matter at hand is one that has left many considering whether even releasing new music makes sense. “This whole thing has been an ordeal for all of us, as entertainers in general. Now, with the no carnival announcement, it throws a curve ball to the distributors of carnival on all counts, so the question now is, what do we do?” she said.

On Tuesday, announcers at one urban frequency in Trinidad and Tobago harshly criticised soca artistes who may have been contemplating whether new music should be released. Hans Devignes, an often outspoken personality said he felt this should not even be a thought since soca artistes should be releasing music year round. He argued that other artistes, attached to another popular genre of music in Trinidad and Tobago, dubbed TriniBad music, had been progressing well, even before their music made it onto the nation’s airwaves. DesVignes opined that todays entertainers must do what is necessary to capture digital markets, rather than questioning the feasibility of releasing music, outside of a particular season.

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