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Billboard Snubs Dancehall. Jamaicans Are Not Having It.

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Who’d have ever thought that the biggest virtual music battle viewed by thousands globally, would now be at the centre of a firestorm between Jamaicans and US music executives? Well, it’s happening.

A recent Billboard Magazine feature that saw the faces of Jamaican dancehall heavyweights, Beenie Man and Bounty Killer displaced, angered Jamaicans everywhere and Caribbean people were generally ready to wage war, as for yet another time it seemed like US music execs had used Caribbean culture to garner their own gains, in the end reducing the artists’ efforts to nothing.

The Billboard cover does not show the Jamaican artistes images.

Over the past week, following the release of Billboard Magazine’s cover art for the VERZUZ music battle feature, the reality sunk in that Beenie Man and Bounty Killer’s spectacular show back in May seemingly did nothing in the minds of Billboard’s executives who chose to eliminate the Caribbean artistes from the cover art while showing off international acts like Jill Scott, DMX, Alica Keys, John Legend, Snoop Dogg and others. This infuriated many Jamaicans- well known radio personality, DJ Sparks arguing that the move was pure disrespect. Jamaicans beneath her Instagram post on Monday, signalled plans to “unfollow” Verzuz altogether.

Creators of Verzuz, US music producers, Timbaland and Swizz Beats, have since attempted to pacify the situation, posting a video to social media and saying that they had photoshopped themselves out and replaced their faces with those of the Jamaican artistes in solidarity with the arguments presented that Beenie and Bounty Killer’s battle had essentially promoted VERZUZ like nothing else had.

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Machel’s Melee Cruise Offering Refunds, but Date Moved to 2022.

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Machel Montano’s proving to be a stand up guy. You know how some companies hate giving refunds?…well, seems like the Monk and his cohorts at Tribe Carnival, understanding of the current climate, and the global economic effects of the Covid-19 pandemic, are extending an olive branch to fetters.

In a YouTube message posted last week, Machel is heard explaining why the inaugural Melee cruise, which was originally carded to sail in May 2021, has been pushed back.

He said plans are still ongoing, but explained that for those who have been strongly impacted by the Covid-19 pandemic, forcing them to reconsider sailing with the Melee family, refunds would be afforded.

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5 Reasons Shenseea, Tarrus Collab Has Racked up 4.5 Million Views.

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In one week, “Lighter” by Jamaican duo, Tarrus Riley and Shenseea, has amassed 4.5 million views on VEVO. The song is now an anthem. Last month, in a virtual chat with global media, Tarrus expressed immense excitement about the single as he gave a sneak peak into his 2020 album, “Healing.” His excitement was undeniably warranted. The song is a hit.

In the past week, blogs, social media pages and streaming platforms have ignited as fans express their love of the song, some accepting Shenseea’s challenge to emulate her chord stretching chorus vocals. Even fellow Jamaican hit maker, Protoje gave it a go!

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