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Archived: Even With T&T Carnival In Sight, Bajan Star, Rupee Signs Major International Music Deal With ULTRA.

A major international deal has been signed, the likes of which, could propel the Soca music genre to higher heights, sooner than may have been expected.

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Ultra Music- the North American electronic music record label, which comprises Ultra Records, Ultra Music Publishing and Empire Artist Management, is about to work its magic with a Caribbean sound, brought to life by Rupert Clarke- the artiste best known as Rupee. The deal could rake in big gains for the entertainer but beyond that, it is likely to spur tremendous opportunity for all involved in the delivery of the Soca music genre.

Rupee has been signed to ULTRA.

“Tipsy”- a song written and produced by Black Shadow’s Troyton Rami, Marcos Mejia and Kham and steered to completion thanks to the vocal ability of the Bajan soca star, is about to receive the kind of attention that could make the world stop and listen again. This would be Rupee’s second major opportunity internationally, having shown his worth when he sang, “Tempted To Touch some years ago. Black Shadow Music’s Troyton Rami is the writer and producer behind Sean Paul’s ‘Gimme The Light’, which peaked at #7 on the Billboard Hot 100 Chart. Rami has worked with many Caribbean artistes, mostly within the Reggae and Dancehall genres, however, in recent time, Soca’s melodies and reinvigorated beats have piqued his interest, so much so that when he had completed a particular piece of written material recently, he felt the urge to contact Rupee- the artiste he believed could execute it seamlessly. “I was sitting in the studio and I said to myself, this is an awesome song. I called Rupee and I told him I had something great for him. He was excited and he flew in. He liked it but asked to make a few changes and when he was done changing a few of the melody lines and the hook, he had taken the song to another level,” said Rami.

Troyton Rami of Blackshadow is confident that this deal could take Soca music to another level.

Ultra Records responded to the song’s energy after it had been circulated by Black Shadow and played on a few mix shows. “Patrick Moxey loved it and immediately said, let’s do this!,” said Rami, pointing to Ultra Records’ owner- the former Polygram and Virgin Records executive who has started Ultra some 22 years ago. With a deal signed between Rupee, Black Shadow and Ultra Records this week, the opportunities are now endless for the entertainer who had once been signed to Atlantic Records. “This deal could see Rupee reopen doors for Soca where America, Europe and corporate folks who are buying and licensing music, will embrace it; more so now, with singers like Ariana Grande doing rub-a-dub. This deal could open doors for more new Soca artistes and more producers. It’ll see more A&Rs becoming interested in Soca,” said Rami.

The song, with completed versions for various US media and a video, will be ready for delivery by March this year. Rami, who is Jamaican, expressed a desire to see Soca music reach further, explaining that it’s time to “take our Caribbean thing and sail it.” He said the desire with this particular project was to create a sound that delivered the feeling of the Caribbean, even with electronic beats. “We wanted a beat that could cross borders. We wanted all Caribbean islands to feel represented by the sound of the music. This beat is an electronic, Caribbean beat. When Jamaicans get on it, it turns into a reggae beat and when Trinidadians get on it, it turns into Soca,” he said.

Rupee will be heavily involved in Trinidad and Tobago’s carnival this year with a few tracks already released and enjoying heavy rotation across the airwaves. “Tipsy” is so far, receiving the most favor among them all.

 

CHECK OUT THE MUSIC NOW… 

 

 

 

 

Ebuzz News

Nicki Minaj Showed Off That Trini Sex Appeal at an NBA Game and The Internet Is Loving It. Oh! Did We Mention She Dropped 2 New Tracks Today!?

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Nicki released new music today.

It takes very little to spark interest on the Net. A few days ago, Cardi B’s pregnancy reveal sent news agencies globally, off the deep end. After that, Nicki Minaj paraded her sexy-self across the floor at the Los Angeles  Lakers vs. Houston Rockets game on Tuesday, leaving tongues dangling as she reemerged on the social scene. She’s been off the radar for a bit, laying low in anticipation of the release of her upcoming album. Before that however, the Trinidad and Tobago born rapper, released two new tracks today.

On Tuesday, Minaj pretty much channeled a dominatrix at the NBA game in LA, donning a black patent leather and fishnet ensemble, uniquely pulled together by a pair of spike-covered knife pumps from Balenciaga’s Spring 2018 collection. Minaj definitely scored points at the game for making a public appearance that would certainly be on everyone’s lips in the lead up to her double track release today. The singles, “Chun Li” and “Barbie Tingz,” will make up Minaj’s fourth full-length album. Her previously released album was 2014’s ‘The PinkPrint.’

Take a look at Nicki’s hot-gal ensemble and let us know whether you think she created the desired effect.

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Cardi B is Pregnant. Expresses Relief Following SNL Performance.

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Cardi B will share a child with rapper Fiance, Offset.

What’s in the dark must, and always will, come to the light. In Cardi B’s case, there was really no more she could possibly do to hide the emerging baby bump she’d fostered with fiancé rapper, Offset. The Billboard chart topper who blew up with a track called, “Bodak Yellow” last year, is expecting her first child. The reveal came on Saturday Night Live, last night.

Cardi who’s got Caribbean roots, part of which is Trinbagonian, visited Trinidad during Carnival celebrations, performing for her Trinbagonian fans at an event called Big Bad Soca which featured Fay Ann Lyons, Bunji Garlin, Machel Montano and other soca stars.

In the lead up to the grand reveal last evening, the South Bronx native who’s mother is Trinbagonian and father, Dominican, had made every effort to conceal her pregnancy. She initially told the public that she’s just gained weight, brushing off TMZ’s report of the assumed pregnancy as nothing more than gossip. Many however remained suspicious of the rumour, this as the former stripper’s clothing choices became less revealing and more modest.

Take a look at some of Cardi’s recent looks, in the lead up to last night’s pregnancy bump reveal.

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