A West Indian uproar it certainly caused, this after superstar cricketer, Dwayne Bravo’s feat of achieving 300 wickets in T20 cricket. Sport and leisure brand, Adidas came under fire on Monday after the company posted a caricature of the Trinidad and Tobago cricketer, much to the disapproval of fans around the world. The photo was posted to Adidas’ twitter account @adidascricket, however the brand was forced to apologise and remove the image shortly after.
The caricature and Twitter post that caused a stir.
It wasn’t so much that Adidas- Bravo’s sponsor, chose to celebrate his feat but more so, the manner in which it was done. EBUZZTT looked on as comments flooded social media. Adidas had created a caricature of the Santa Cruz, Trinidad born Bravo, lips bigger than could be and reminiscent of what some said was a “grinning nigger as a representative image of the superstar cricketer.”
Bravo’s statement
This evening, days after an apology was issued by the popular German brand, and the image removed from its social media page, Dwayne Bravo issued a statement which forgave and thanked fans everywhere for their compassion. He said, “I am forever driven by the love and support of my fans around the world… when my fans hurt, I hurt.” Passionately written, the media statement went on to express confidence that the company now understands why many became enraged over the caricature. “I am confident they now understand not just the source of much upset but the historical context (particularly that of the West Indies) behind it,” the statement read. He went on to say he has forgiven the company for the misstep and trusts that a lesson can be learnt by all.
Dwayne Bravo forgives Adidas.
Meanwhile, Dwayne Bravo’s signature tune, “Champion” has amassed in excess of 10 million views on YouTube. The dance was even picked up by an international television news channel recently, the hosts noting the trendiness of the song and the dance.
In South Florida, Caribbean culture finds a second home with a number of major caribbean centric events hosted throughout the year. On Sunday, February 2nd, the 2nd annual Reggae Genealogy Music Festival takes centre stage as the pulsating sounds and multifaceted history of that country, is set to be showcased.
The event will take place from 4pm to 9pm at the northeast parking lot of the the Broward Mall in the City of Plantation. Via media release, Ebuzztt learnt that the area will be transformed into a lively concert venue where attendees will enjoy an immersive journey through Jamaica’s unparalleled musical legacy in celebration of Reggae Month.
Produced by Island SPACE Caribbean Museum, this family-friendly showcase will begin by tracing the early beginnings of popular Jamaican music, prior to Jamaican independence from Britain in 1962, to the present, touching on mento, ska, nyabinghi, rocksteady, lovers rock, dub, reggae and dancehall. Performers including industry legends like Ernie Smith, Eric “Monty” Morris, Wayne Armond, Ambelique and more will perform musical features alongside the Code Red Band and lead singer Bobby Rose, as well as dancers from Carimer Theatre, captivating the audience with a slew of hits from yesteryear.
In Act I, the story will be narrated by effervescent Jamaican Consul General Oliver Mair, whose theatrical background will lend levity to the early evening events. Later, in Act II, the showcase will also highlight the influence of Jamaican music on genres such as dub, pop, reggaeton and Afrobeats, in a current and future musical journey curated and performed in part by DJ GQ of Y100. Entertainers like Bigg G, Phil Watkins, VP Records diva Shuga and more will lend contemporary musical stylings to the night.
Ahead of this rhythmic melding of entertainment and learning, attendees are encouraged to come out early to enjoy free museum tours, events and activities, food and shopping in the event area as well as inside the mall.
Gates for the Reggae Genealogy concert open at 4 p.m. with showtime at 6 p.m. Tickets range from $15 for early purchase to $75 for full-priced VIP. Find tickets, sponsorship, vendor and volunteer information at www.reggaegenealogy.org
Australia is stepping up its game to protect kids from the dangers of social media, with the government unveiling new legislation aimed at restricting social media use for children under 16. Describing the move as “world-leading,” Prime Minister Anthony Albanese has criticized the impact of social media use, on young users.
“Social media is doing harm to our kids, and I’m putting an end to it,” Albanese said in a press conference on Thursday.
The proposed law, which will be introduced to Parliament in its final two weeks of session starting November 18th, would see social media platforms like X, TikTok, Instagram, and Facebook given 12 months to adjust and block access for children younger than 16. Albanese said he had spoken to thousands of parents, grandparents, and relatives, who share his concern about keeping the nation’s children safe online.
This major announcement comes as governments worldwide continue to grapple with the issue of regulating kids’ access to social media and smartphones. The new Australian legislation would make social media companies accountable for enforcing the age restriction, with hefty penalties for non-compliance—but it would not penalize parents or underage users themselves. “The responsibility will fall on the platforms to prove they’re taking reasonable steps to keep kids off their sites,” Albanese said. “Parents and kids won’t be held responsible.”
The proposed law would allow for exceptions, such as for educational purposes, but Albanese made it clear that no child under 16 would be allowed to use social media, even with parental consent.
Earlier this year, the Australian government began testing age-restriction technologies, and the eSafety Commissioner will use the results to help guide social media platforms in how to comply with the new rules.
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