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Archived: Adidas Caricature Forgiven, Says West Indies’ Dwayne Bravo.

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Approx. 2 min read

A West Indian uproar it certainly caused, this after superstar cricketer, Dwayne Bravo’s feat of achieving 300 wickets in T20 cricket. Sport and leisure brand, Adidas came under fire on Monday after the company posted a caricature of the Trinidad and Tobago cricketer, much to the disapproval of fans around the world.  The photo was posted to Adidas’ twitter account @adidascricket, however the brand was forced to apologise and remove the image shortly after.

The caricature and Twitter post that caused a stir.

The caricature and Twitter post that caused a stir.

It wasn’t so much that Adidas- Bravo’s sponsor, chose to celebrate his feat but more so, the manner in which it was done. EBUZZTT looked on as comments flooded social media. Adidas had created a caricature of the Santa Cruz, Trinidad born Bravo, lips bigger than could be and reminiscent of what some said was a “grinning nigger as a representative image of the superstar cricketer.”

Bravo's statement

Bravo’s statement

This evening, days after an apology was issued by the popular German brand, and the image removed from its social media page, Dwayne Bravo issued a statement which forgave and thanked fans everywhere for their compassion. He said, “I am forever driven by the love and support of my fans around the world… when my fans hurt, I hurt.”  Passionately written, the media statement went on to express confidence that the company now understands why many became enraged over the caricature. “I am confident they now understand not just the source of much upset but the historical context (particularly that of the West Indies) behind it,” the statement read. He went on to say he has forgiven the company for the misstep and trusts that a lesson can be learnt by all.

Dwayne Bravo forgives Adidas.

Dwayne Bravo forgives Adidas.

 

 


Meanwhile, Dwayne Bravo’s signature tune, “Champion” has amassed in excess of 10 million views on YouTube. The dance was even picked up by an international television news channel recently, the hosts noting the trendiness of the song and the dance.

 

 

CHAMPION- DJ BRAVO 

 

International Buzz

Rihanna’s Surprise Appearance at Jay-Z Concert Sends Fans Into a Frenzy

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Caribbean business and music superstar, Rihanna once again reminded the world of her unmatched star power, last weekend, after making a surprise appearance at Jay-Z’s highly anticipated concert in New York, on Sunday night.

The Barbadian superstar was among a host of celebrity guests in attendance as HOV celebrated his return to the stage before a sold-out crowd. The moment quickly became one of the night’s biggest talking points, with videos and photos of Rihanna circulating rapidly across social media and entertainment platforms worldwide.

Known for commanding attention wherever she goes, Rihanna’s appearance sparked an outpouring of excitement from fans across the Caribbean, many of whom took to social media to celebrate seeing one of the region’s most successful entertainers supporting her longtime friend and mentor. The appearance also reignited conversations about the singer’s own musical future, as anticipation continues to build for her long-awaited return to music.

Although Rihanna has spent much of the past few years expanding her global business empire through Fenty Beauty, Savage X Fenty and other ventures while embracing motherhood, her every public appearance continues to generate headlines. For many fans, even a brief appearance is enough to fuel speculation about upcoming performances, collaborations or the elusive album often referred to simply as “R9.”

Jay-Z’s concert also attracted an impressive list of celebrities from the worlds of music, sports and entertainment, reinforcing the event as one of the biggest cultural moments of the summer. Rihanna’s presence, however, remained one of the standout highlights, with Caribbean fans proudly celebrating another reminder of the global influence of one of Barbados’ greatest cultural ambassadors.

While no announcement regarding new music was made, Rihanna once again demonstrated that she remains one of the entertainment industry’s most captivating figures, able to dominate headlines without even stepping up to a microphone.

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International Buzz

Trinidad and Tobago’s Kes The Band Shares Feel Good Soca Vibes on NPR Music’s Tiny Desk.

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Internationally acclaimed, Trinidad and Tobago band, KestheBand scored big points, delivering a vibrant, culturally rich performance on NPR Tiny Desk Concerts. The pre-recorded showcase was uploaded to YouTube, for the viewing enjoyment of over 12 million, on Friday, May 8th. It was recorded at NPR Music Headquarters in Washington, DC.

The set featured classic Soca hits including ‘Hello’, ‘Fallin’, ‘Rum and Coca Cola’, ‘Jolene’, ‘Cocoa Tea’, ‘Wotless‘ and ‘Savannah Grass’. Also featured in the spotlight were three other Caribbean musical superheroes – Calypso Queen, Terri Lyons, Ace pannist, Dane Gulston and St. Lucia’s very own, Teddyson John. Their accompaniment added both visual and acoustic appeal to the showcase, likewise the men who musically embellish Kes The Band.

Steelpan aficionado, Dane Gulston was also a part of Kes The Band’s NPR Music Tiny Desk showcase.

Lead vocalist of Kes the Band, Kees Dieffenthaller, reflecting on the historic moment for the band, said it was an honor. “Performing at Tiny Desk is an incredible honour that we’ve dreamed of for a very long time. This moment is a powerful reminder of how far Caribbean music can travel when it stays true to its roots. To strip it down, feel every note, and share that energy with the world in such an intimate space—it’s something we’ll carry with us for the rest of this journey.” Dieffenthaller added, “We are vessels of sound and song, and this moment is so much bigger than us: it’s about our culture, our people, and our joyful connection we bring through music.”

Kees Dieffenthaller- lead singer of Kes The Band, is flanked by fellow artistes, T&T’s Terri Lyons and St. Lucia’s Teddyson John.

NPR Tiny Desk host and series producer Bobby Carter praised the band’s performance. He need that Kes the Band brought something truly special to the NPR Tiny Desk, defining that special something as a sound that feels both deeply rooted and globally resonant. He said that ahead of Caribbean American Heritage Month, celebrated across the US throughout June, Kes The Band’s performance is a celebration of Caribbean culture in its most dynamic form.

The outstanding showcase comes as KestheBand completes the European/UK leg of the ‘Roots, Rock, Soca’ Tour, which officially kicked off in Paris, France on April 30th – including historic sold-out dates in London and a double-run in Amsterdam. The tour, hosted in collaboration with Live Nation and WME, is set to kickstart its North American journey with Seattle, Washington State on May 28th and marks the beginning of an expansive international journey connecting audiences through Caribbean sound and spirit.

Check out KestheBand’s NPR Tiny Desk Performance now.

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