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“Focus on the Talent and Market Soca.” This Artist Says Its High Time for Change.

Published

4 years ago

on

Approx. 3 min read

While the Covid-19 pandemic and its accompanying effects have placed a dark cloud over the Caribbean’s entertainment sector, it has proven to be an opportune time for artistes who’ve been yearning to make a breakthrough. One Tobago native who’s been boosting his credentials in the field of entertainment, is bent on making a mark this year, and even with no talk of carnival 2022, he’s releasing a single that’s likely to make Soca fans everywhere, sweat.

Carlon Denoon is DJ Simlple C. He’s been a part of the entertainment landscape in Trinidad and Tobago for over two decades. In 2016, Denoon said he awoke thinking he’d been in a dream and immediately began writing music. Out of that unusual experience and now equipped with a gift he had no prior knowledge of, he wrote and recorded a single called, ‘Talk.’ From that time to now, DJ Simple C has recorded over a dozen singles, adding to the pool of dancehall and soca tracks that are released in the Caribbean. “From 2016 onward, the ideas and concepts for music have never stopped. “I met with Jabz Music and he worked with me to release two songs- ‘All Hands on Deck’ and ‘Combination Wine.’ He helped me understand how to craft my songs and continue writing music, and from there, I started penning all of my songs,” he explained. He notes that well-known DJ and music producer, Shot Master J was also the first producer he had ever worked with.

Between 2016 and 2020, the Speyside native has consistently released music. An inspirational Soca track called, ‘Thank You Lord,’ was delivered in 2021 and for the first time, he released a music video to accompany it. The song paid tribute to the God who’d blessed the simple entertainer with a gift he could not deny. “Most of my inspiration comes from above. If I hear a beat, the ideas come to me and I can pen a song in an hour. It’s a sort of gift I’ve discovered,” he affirmed. Simple C says he knows he’s meant to use his gift to the best of his ability and that’s exactly what he plans to continue doing.

The new track, ‘Loose’ was produced at Supreme Studios, with mixing done by Shot Master J and the song’s mastering done by Madmen Productions. It’s a song that accepts the restrictions of present day and holds fast to responsible enjoyment, all with the music and lyrics that any fetter would enjoy. “It’s all about encouraging people to have fun among themselves, within the confinement of their personal space, and in obedience to the health regulations,” said Simple C. He maintains that no matter what, safety and preservation of life is of the utmost importance.

Separately, Denoon expressed a desire to see adjustments made that would allow for more inclusivity in the music business. “I believe there are very talented people within Trinidad and Tobago and for some reason or another, they are being stifled or being left behind based on how the system is set up,” he said. His words echo the sentiments of countless others who have, time and time again, begged for change. “Particularly in the carnival season, based on how the radio stations and DJs operate, many people with immense talent, have continuously been left behind,” he said.

Hopeful that his words will be heard by those who have the power to create change, Simple C said, “I believe a better approach, and greater emphasis should be placed on the culture as a whole, and not just any one artist. We should try to get the talent, and market Soca music as a whole, to the world; not just a handful of big artistes being pushed, and the others keep falling through the cracks,” he advised.

For now, with his focus in tact and his gift being used to uplift others, the Tobago born entertainer is setting his trajectory and making his moves the best way he knows how, with hopes of the best possible outcome. 

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Music News

Vybz Kartel To Headline Reggae Sumfest This Year, Alongside Mavado. New Album, ‘God & Time’ Set for June Release.

One of the most influential artists in dancehall history, Vybz Kartel, marks a defining new chapter with his forthcoming album God & Time, slated for release June 5th, 2026.

Published

1 day ago

on

23rd May 2026

By

Approx. 2 min read

In recent weeks, dancehall artiste, Vybz Kartel has been receiving some backlash online after sharing videos of himself wearing a bonnet while dancing in his underwear and a robe. The noise increased after he shared it a second time, almost taunting his detractors and making it clear that he is rich and does not care for the unsolicited comments of naysayers. Fast forward days later and like magic, the artiste’s pre-album release publicity stunt ushers in the release of his forthcoming album God & Time, set for a June 5th release. Kartel ain’t no fool.

The upcoming album is symbolic for the artiste who spent 13 years behind bars in Jamaica and was only released in 2024. It is being touted as his most personal and sonically expansive body of work since his release.  The album will span genres and features an all star lineup of artistes including, Puerto Rican superstar Farruko, Jamaica’s Skillibeng, and Shenseea, with more artistes to be included.

In a media release, it is highlighted that throughout God & Time, Vybz Kartel moves seamlessly between personal reflections, hard-hitting dancehall anthems, sensual records for the ladies, genre-bending crossover records, and rare moments of vulnerability. It adds that it is inspired by the Jamaican expression “God & Time”—rooted in faith, patience, and destiny—and reflects the artiste’s survival, rebirth, and creative freedom.

The title track evokes the same introspective tone as Kartel’s most streamed post-release hit “God Is The Greatest,” which has surpassed 30 million video views year-to-date.

Produced by longtime collaborator TJ Records alongside Kartel, the album reunites the creative team behind Viking (Vybz Is King) (2015) and King of the Dancehall (2016), which included the RIAA Gold-certified hit “Fever.” God & Time will be released via TJ Records / Vybz Kartel Muzik and distributed by Zojak World Wide.

In support of the new album, Vybz Kartel will headline Reggae Sumfest on July 18th, alongside Mavado, reuniting two dancehall icons whose rivalry defined the genre throughout the 2000s in a landmark moment for Jamaican music and culture.

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Ebuzz News

Denise Belfon Thanks Drake’s ‘OVO’ Team for Inclusion of Her ‘Work’ on New Track.

Published

1 week ago

on

17th May 2026

By

Approx. 2 min read

Canadian rapper, Drake is once again teaming up with Caribbean entertainers, delivering a brand new album called, ‘Maid of Honor,’ which is now available on all streaming platforms. It was one of three albums the artiste simultaneously dropped on May 15th – the other two being ICEMAN and HABIBTI.

Rapper, Drake has released three new albums simultaneously.

One of the singles on ‘Maid of Honor,’ called ‘BBW’ features the work of Trinidad and Tobago entertainer, Denise ‘Saucy Wow’ Belfon – her 1998 track, ‘Work.’

The lyrics, ‘Put Yuh Back in It’ became a trending expression on TikTok in 2020 when it became a challenge on the popular platform. That viral opportunity six years ago, led to the song’s resurgence and Belfon’s name being called by younger generations whose parents, aunts and uncles would’ve more than likely grown up on her music and performances in the Caribbean. Fast forward to 2026, and Belfon is once again enjoying a viral moment as news broke that her song had been sampled by Drake. “Everything is legitimate and I want to thank the team – Fabian Alfonso, a copyright specialist out of Trinidad and Tobago ; He was very instrumental in making this deal become reality, said Belfon in a chat with Ebuzztt, before expressing gratitude to several other instrumental people, and Drake’s OVO team.

In 2022, dancehall artiste, Shenseea and rapper, Megan Thee Stallion also sampled ‘Work’ on the single, ‘Lick.’ Belfon, who lives in New York, had, at that time, attended a release party at a nightclub in New York, where Shenseea acknowledged the Soca artiste’s influence on the new release.

The Maid of Honor album delivers 14 singles and added to T&T’s Denise Belfon, Jamaican artiste, Popcaan is also featured on a single called, ‘Amazing Shape.’

Denise Belfon’s personality and charisma has, for a very long time, made her a fan favorite in the Caribbean. A vocal powerhouse and unique stage performer, she has stood the test of time in the Soca music industry, having created massive soca anthems like ‘Work,’ ‘Wine and Bend Over’ and ‘Wining Queen’ among countless other flavorful singles.

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