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5 Reasons We’d Recommend YUMA For The Carnival Thrill Everyone Deserves.

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Approx. 4 min read

Trinidad and Tobago’s 2025 Carnival season was pretty much a blockbuster movie – a critically acclaimed experience that nobody could’ve possibly been truly prepared for. Three months of full-fledged, hyper-energetic ecstasy culminated with the traditional mas on the road experience that many travel from parts far and wide to enjoy, annually. This year, YUMA provided an experience for not only seasoned masqueraders, but many newcomers who’ve already co-signed with friends and family, to do it again, and again, and again.

1. COSTUME DESIGN AND QUALITY:

Marie Collette wearing her design, ‘Poui’. PHOTO: @idouglasphoto

For quite a number of years, the YUMA brand has maneuvered the carnival landscape, with its designers like Rawle Permanand and Marie Collette, delivering exquisite costumes for the road. This year was no different. The costume quality and beauty stood effectively, leaving very little, if anything more to be desired. The band’s ‘Echoes of IERE’ theme featured sections like Marie Collette’s ‘Poui’ in a choice of a vivacious hot pink or an eye-catching bright yellow. Collette herself paraded the streets of Port-of-Spain on Carnival Tuesday in the full hardline ensemble in her choice of bright yellow. The beauty and quality of her costume was unmistakeable. Other sections included Flambeaux, Hibiscus, Magnificent 7, Masala, Nariva, Riddim, Iere, Emperor, Echoes, Castara, Doux Doux Dahlin, Bucco and Bae-Go- rounding off the total street design showcase to 14. When it came time to show off and show out, the vibrance of the intricate designs and captivating kaleidoscope of colour, could not be ignored.

2. PROFESSIONALISM AND EFFICIENCY

YUMA costume designer, Rawle Permanand on the road on carnival Tuesday.

Whether in part owed to its partnerships with brands like Digicel, Dasani, Hennessy, Johnnie Walker, Maybelline New York, Ocean Spray, VISA, Red Bull, Coca Cola, Shine Distributors, Skins, Hai Trim and Feathers, Carib, Jose Cuervo and Guinness, or simply its distinct and intentional effort to provide its masqueraders with the very best money can buy, YUMA once again delivered on customer satisfaction. From the costume collection where masqueraders received backpacks, which held a variety of goodies inside, inclusive of two branded aluminum cups and other necessities that would be appreciated for the road experience, and beyond, to the effort shown by drink attendants and security staff to minimize discomfort in any way, and of course, the detail and attention paid to their lunch stop, many basked in the YUMA vibe and professionalism throughout the two-day experience.

3. MUSIC SELECTION AND VIBE

4. THE PEOPLE WHO BRING THE VIBE

Jadel played in the section, ‘Echoes’ designed by Rawle Permanand.

YUMA has always been known to be the band of the superstars. This year was no different, with a slate of popular faces in the mix, inclusive of influencers like Anil and Kineta James, Neicey bwoss, model, Mela, Charlotte Wingham, Carnival Sabrina, cricketer, Dwayne Bravo, and others. Soca artistes like Jadel, Lyrikal, Lady Lava, Voice, The A Team Band and others were also a part of the vibe. “As an artiste, I can say the artistes were treated amazing. We got VISA bands for YUMA and I loved the fact that YUMA had The A Team band LIVE. That was so entertaining and masqueraders appreciated that so much. A lot of mas bands do not bring that live band element to the road and that live band on the road, did it for me,” Jadel told Ebuzztt. She also said the drinks truck was on point. “I had no problems with the drinks at all, the courtesies extended were amazing. The whole vibe- the energy was just love – love and happiness and unity,” she added.

5. READY- FOR- ANYTHING MASQUERADERS

With social media and trend-setting being the kill-joy for many in the carnival space, it would be remiss of us not to mention the fact that on the road, masquerading was the order in YUMA. While there were moments for the ‘gram’ and TikTok, this did not take away from the overall energy of the people on the road. Beautiful women, handsome men – all up for the thrill of the carnival roadshow experience, immersed themselves in the music of the season and showed off their effervescent nature, making it abundantly clear that YUMA just might be THE band to truly bring the VIBES, not just in 2025 but way into the years ahead.

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Caribbean Buzz

Dancehall Trailblazer, Patra Will Gets Her Flowers at This Year’s Caribbean Music Awards.

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There was a time when Jamaican dancehall was largely viewed as a male-dominated space. Then came Patra, a bold, distinctive voice who helped change the conversation about what a female dancehall artist could achieve.

The Jamaican entertainer rose to prominence in the late 1980s and exploded onto the international scene in the 1990s, bringing her commanding delivery and unmistakable style to audiences far beyond Jamaica.

Songs such as “Worker Man,” “Romantic Call” and “Pull Up to the Bumper” introduced Patra to a global audience and helped establish her as one of the most recognizable female faces of the dancehall movement during its international expansion.

Queen of the Pack, Patra.

Her success was significant not simply because of the records she sold or the charts she reached. Patra was part of a generation of Caribbean artists proving that music born in Jamaica could compete for attention on the world’s biggest stages.

She also helped create a path for the many female dancehall artists who followed, demonstrating that women could command the same attention, confidence and cultural influence in a genre traditionally dominated by men.

Now, decades after her breakthrough, Patra is receiving her flowers.

The Caribbean Music Awards will honor the dancehall veteran with a special recognition at this year’s ceremony in Trinidad, alongside fellow Caribbean music legends Shyne, Calypso Rose and Alan Cavé.

For Patra, the honor represents more than a career milestone. It is recognition of a woman who helped carry the sound and spirit of Jamaican dancehall to the world—and in doing so, became part of Caribbean music history.

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Caribbean Buzz

Trinidad and Tobago, First to Host Caribbean Music Awards Elite Weekend Experience, This September.

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After three celebrated years at Brooklyn’s historic Kings Theatre, the Caribbean Music Awards (CMA) expands beyond the awards stage with the launch of the inaugural Caribbean Music Awards Elite Weekend Experience, a destination celebration taking place September 18-20, 2026, in Trinidad & Tobago.

This year’s celebration unfolds under the theme, Sounds of the Caribbean, honoring the rhythms, voices, and cultural traditions that have shaped generations and continue to influence music around the world.

Machel Montano and Full Blown
Photo Credit: Nikita Small

The Fourth Annual Caribbean Music Awards will take place on Saturday, September 19, 2026, at the National Academy for the Performing Arts (NAPA) in Port of Spain, marking a milestone moment as the celebration expands into the Caribbean region for the first time.

The Caribbean Music Awards Elite Weekend Experience will transform CMA from a single-night awards ceremony into a multi-day celebration bringing together artists, fans, industry professionals, creators, tastemakers, media, and cultural leaders from across the Caribbean and around the world.

What’s In Store

The Elite Weekend Experience will feature a series of events celebrating music, culture, and community throughout the destination. Festivities will include an exclusive Welcome Reception, pre-show experiences, the Fourth Annual Caribbean Music Awards, the official after-party, a special steelpan concert presented by Stars and Steel, and additional programming designed to celebrate Trinidad & Tobago’s cultural influence. Additional programming, partnerships, performers, presenters, and special announcements will be unveiled in the coming weeks.

The move to Trinidad & Tobago marks the beginning of an exciting new chapter for the Caribbean Music Awards, while honoring the city where it all began. New York was the ideal birthplace for the Awards, home to one of the world’s largest and most influential Caribbean diaspora communities. It was there that the Caribbean Music Awards established its identity, built its audience, and proved there was a global appetite for a world-class celebration dedicated solely to Caribbean music and culture.

Lady Lava
Photo Credit: Nikita Small

Over the past three years, Brooklyn’s iconic Kings Theatre became more than just the home of the Caribbean Music Awards. It became the launchpad for a movement that united artists, industry leaders, fans, and cultures from across the Caribbean and beyond, under one roof. The energy, ambition, entrepreneurial spirit, and relentless hustle that define New York City helped shape the DNA of the Caribbean Music Awards, and that spirit will remain embedded in the brand no matter where it travels.

Now, with a strong foundation established, the Caribbean Music Awards begins the next phase of its evolution by bringing the celebration directly to the Caribbean. As the inaugural host destination for the Caribbean Music Awards Elite Weekend Experience, Trinidad & Tobago sets the stage for a long-term vision that will see the Awards partner with tourism boards and host destinations to spotlight a different Caribbean nation in future years. By rotating throughout the region, the Caribbean Music Awards aims to celebrate each destination’s unique culture, support tourism, create economic impact, and further strengthen the Caribbean’s creative economy while continuing to unite the global diaspora through music.

Majah Hype Returns, This Time With Nailah.

Bringing even more excitement to this year’s celebration, internationally celebrated Caribbean artiste, Nailah Blackman and acclaimed comedian, entertainer, and cultural personality Majah Hype will host the Fourth Annual Caribbean Music Awards, bringing their unique energy, charisma, and deep connection to Caribbean culture to the stage.

Majah Hype
Photo Credit: Nikita Small

For Majah Hype, the 2026 ceremony marks his fourth consecutive year hosting the Caribbean Music Awards, making him one of the longest-standing personalities connected to the celebration. Having witnessed the Awards grow from its early years at Brooklyn’s Kings Theatre into a global platform for Caribbean excellence, Majah continues to bring the humor, passion, and cultural pride that have made him one of the Caribbean diaspora’s most beloved entertainers.

“Four years hosting the Caribbean Music Awards? Mi feel like dem haffi give me my own seat at this point!” said Majah Hype. “But seriously, being part of this journey from day one has been a blessing. I’ve watched this celebration grow, seen the incredible talent come through, and witnessed how much this moment means to our people. To see it expand from Brooklyn’s Kings Theatre to Trinidad & Tobago is something special. Caribbean culture is powerful, the talent is endless, and mi ready fi celebrate everybody who continues to carry our music and our culture to the world.”

For Nailah Blackman, this year’s ceremony represents a new chapter in her relationship with the Caribbean Music Awards. Having experienced the event as an attendee, performer, nominee, and winner, Nailah now steps into the role of host while continuing to be recognized as one of the leading voices in Caribbean music.

Nailah Blackman
Photo Credit: Nikita Small

“The Caribbean Music Awards has been a special part of my journey,” said Nailah Blackman. “I’ve experienced this celebration as a fan, as a performer, as a nominee, and as a winner, and now being able to step into the role of host is truly an honor. To do it in Trinidad, surrounded by our people and our culture, makes this moment even more meaningful. I’m excited to celebrate the incredible artists who continue to push Caribbean music forward.”

Since launching in 2023, the Caribbean Music Awards has grown into one of the premier platforms celebrating Caribbean musical excellence, honoring artists across Dancehall, Reggae, Soca, Konpa, Chutney Soca, Zess, Dennery, Gospel, and emerging Caribbean genres. Last year’s ceremony marked a historic milestone with its BET broadcast debut, further expanding the Awards’ reach and strengthening its position as a leading global celebration of Caribbean music.

Following the announcement of more than 250 nominees across more than 40 categories earlier this year, anticipation continues to build toward what promises to be one of the biggest Caribbean Music Awards celebrations yet. This September, the Caribbean Music Awards Elite Weekend Experience will bring together the sounds, stories, and cultures that have defined generations of Caribbean creativity, inviting audiences from around the world to experience this year’s theme, Sounds of the Caribbean, from the heart of one of the region’s most influential cultural destinations.

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