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5 Reasons We’d Recommend YUMA For The Carnival Thrill Everyone Deserves.

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Approx. 4 min read

Trinidad and Tobago’s 2025 Carnival season was pretty much a blockbuster movie – a critically acclaimed experience that nobody could’ve possibly been truly prepared for. Three months of full-fledged, hyper-energetic ecstasy culminated with the traditional mas on the road experience that many travel from parts far and wide to enjoy, annually. This year, YUMA provided an experience for not only seasoned masqueraders, but many newcomers who’ve already co-signed with friends and family, to do it again, and again, and again.

1. COSTUME DESIGN AND QUALITY:

Marie Collette wearing her design, ‘Poui’. PHOTO: @idouglasphoto

For quite a number of years, the YUMA brand has maneuvered the carnival landscape, with its designers like Rawle Permanand and Marie Collette, delivering exquisite costumes for the road. This year was no different. The costume quality and beauty stood effectively, leaving very little, if anything more to be desired. The band’s ‘Echoes of IERE’ theme featured sections like Marie Collette’s ‘Poui’ in a choice of a vivacious hot pink or an eye-catching bright yellow. Collette herself paraded the streets of Port-of-Spain on Carnival Tuesday in the full hardline ensemble in her choice of bright yellow. The beauty and quality of her costume was unmistakeable. Other sections included Flambeaux, Hibiscus, Magnificent 7, Masala, Nariva, Riddim, Iere, Emperor, Echoes, Castara, Doux Doux Dahlin, Bucco and Bae-Go- rounding off the total street design showcase to 14. When it came time to show off and show out, the vibrance of the intricate designs and captivating kaleidoscope of colour, could not be ignored.

2. PROFESSIONALISM AND EFFICIENCY

YUMA costume designer, Rawle Permanand on the road on carnival Tuesday.

Whether in part owed to its partnerships with brands like Digicel, Dasani, Hennessy, Johnnie Walker, Maybelline New York, Ocean Spray, VISA, Red Bull, Coca Cola, Shine Distributors, Skins, Hai Trim and Feathers, Carib, Jose Cuervo and Guinness, or simply its distinct and intentional effort to provide its masqueraders with the very best money can buy, YUMA once again delivered on customer satisfaction. From the costume collection where masqueraders received backpacks, which held a variety of goodies inside, inclusive of two branded aluminum cups and other necessities that would be appreciated for the road experience, and beyond, to the effort shown by drink attendants and security staff to minimize discomfort in any way, and of course, the detail and attention paid to their lunch stop, many basked in the YUMA vibe and professionalism throughout the two-day experience.

3. MUSIC SELECTION AND VIBE

4. THE PEOPLE WHO BRING THE VIBE

Jadel played in the section, ‘Echoes’ designed by Rawle Permanand.

YUMA has always been known to be the band of the superstars. This year was no different, with a slate of popular faces in the mix, inclusive of influencers like Anil and Kineta James, Neicey bwoss, model, Mela, Charlotte Wingham, Carnival Sabrina, cricketer, Dwayne Bravo, and others. Soca artistes like Jadel, Lyrikal, Lady Lava, Voice, The A Team Band and others were also a part of the vibe. “As an artiste, I can say the artistes were treated amazing. We got VISA bands for YUMA and I loved the fact that YUMA had The A Team band LIVE. That was so entertaining and masqueraders appreciated that so much. A lot of mas bands do not bring that live band element to the road and that live band on the road, did it for me,” Jadel told Ebuzztt. She also said the drinks truck was on point. “I had no problems with the drinks at all, the courtesies extended were amazing. The whole vibe- the energy was just love – love and happiness and unity,” she added.

5. READY- FOR- ANYTHING MASQUERADERS

With social media and trend-setting being the kill-joy for many in the carnival space, it would be remiss of us not to mention the fact that on the road, masquerading was the order in YUMA. While there were moments for the ‘gram’ and TikTok, this did not take away from the overall energy of the people on the road. Beautiful women, handsome men – all up for the thrill of the carnival roadshow experience, immersed themselves in the music of the season and showed off their effervescent nature, making it abundantly clear that YUMA just might be THE band to truly bring the VIBES, not just in 2025 but way into the years ahead.

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Caribbean Buzz

The International Soca Monarch Will Return in 2027. Trinidad and Tobago Takes on the World. Wadicks Weighs In.

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The ground has been calling for it – the return of the International Soca Monarch competition in Trinidad and Tobago. Now there’s news that the the competition will return in Carnival 2027 under the theme, Trinidad and Tobago vs The World.

Wadicks, a true performer says he will enter if his music engages the people.

One artiste, true to the authenticity of the culture, says it’s great news. Ebuzztt caught up with Wadicks earlier on Friday, just after the news broke. “This is something very good for artistes to test themselves – to see how best they are in representing the country when it comes to Soca music. It’s good for people to gauge themselves against their cohorts and it’s been a while since artistes have been able to really do that,” he said.

The competition’s official date is yet to be revealed, however if tradition is marinated, it will be held on Friday, February 5th. Scorch Limited and Scorch Events will produce the show. “For 2027, the competition returns with a bold, international dimension, placing Trinidad and Tobago’s Soca talent against artistes from around the world in a celebration of the genre’s growing global reach,” said a media statement issued. Details surrounding venue and participation requirements will be forthcoming.

For Wadicks and many other Soca artistes who occupy the space, the music delivered ahead of the competition is of dire importance. “I will jump in once the people gravitate to the music. The people must not be wondering what song this artiste is singing when they hit the stage in the competition. You don’t want to enter with a song the people don’t know,” he emphasized.

The year was 2011 and in Trinidad and Tobago, William Munroe had been at the helm of the ISM for 19 years.

In the early years of the international Soca Monarch competition, under the stewardship of Mr. William Munroe, the International Soca Monarch was a monument in Carnival. Radio stations were heavily engaged and money spent on major advertising campaigns that saw emerging and seasoned artistes interviewed and their music placed on intentional rotation as a result of paid advertising. Whether this approach will be taken, as the effort to re-establish the solidity of Trinidad and Tobago in this area gets underway, is left to be seen. “No matter what, it starts with the people. Once the people accept the event and come out to enjoy it… but the marketing of the event is very important too. It’s a huge undertaking and if Scorch can get the people who come to their events and all the other people who love the culture, that would be fantastic to get T&T back to where it once was when it comes to the ISM,” said Wadicks. He has one song already bubbling ahead of Carnival 2027 and plans to release a second next week. “I have ‘Thickerz’ out already and I’m releasing a rum tune next week,” said the artiste cheerfully. He’s never in a bad mood.

Grenadian artiste, Snakey is the reigning Power Soca Monarch.

With Grenada’s Soca Monarch now leading as the poster child of what Soca Monarch should look and feel like, Wadicks says he thinks the Spice Isle does a great job of showing the world just what true enjoyment of the music looks like. “They have no fashion statement – Grenada has no respect for clothes as compared to Trinidad where it’s more about fashion than enjoyment. In Grenada you could come out in any colour and after the party, patrons leaving dirty and sweaty, having had a time,” he said with a laugh.

Prize monies a major factor when it comes to competitions in Trinidad and Tobago, Wadicks says he doesn’t believe this should be the defining factor in any artiste’s decision to enter the competition. “The Soca Monarch brings out the best in an artiste when it comes to interacting with the people and getting the people to accept the challenge of a command. Artistes have to be able to move the crowd ; Besides being strong vocally, their ability to command the crowd must be on point,” he highlighted, adding, “We as the representatives of the culture should be pushing to bring back the Soca Monarch to where it was, but of course, not everybody will think like me.”

Artistes like Iwer George, Fay Ann Lyons, Bunji Garlin, Machel Montano, Shurwayne Winchester and others who could command crowds, were once the standard in T&T’s Soca Monarch history. It is hoped that everyone will return for the culture.

On the tempo of the Soca that’s required for big flag crews and real mayhem to return to big venues in T&T, Wadicks agrees that the sweetness that’s currently trending must subside. “Once the tempo starts to escalate things will get better. ‘De t’ing too sweet, especially for a short season,” he said frankly.

The Scorch team at the helm of the 2027 production says this production will have “no backroom and no bacchanal,” with an expert panel of music industry experts, cultural commentators and soca veterans scoring creativity, lyrics, stage presence, overall impact and a specially introduced aspect – the Sparrow Tribute. “The Mighty Sparrow belonged to both sides of this battle, so every finalist – home side and away side must pay tribute to the Calypso King of the World somewhere in their Fantastic Friday presentation,” explains an accompanying ISM27 deck issued to the media.

The word is out and the people have gotten exactly what they’ve been asking for. What’s left to see now is just who supports with cultural passion and pride at the forefront, and who chooses not to.

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Caribbean Buzz

A Caribbean Icon Has Passed. The Mighty Sparrow Leaves Behind a Mighty Legacy. Machel, Shurwayne Reflect.

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On the heels of his passing, the Caribbean community immediately drew for the memories of his heyday, but for those who knew him best, moments shared intimately with The Mighty Sparrow through musical interaction and opportunities presented, will continue to be a solemn reminder of the human being that he was.

The Mighty Sparrow with Machel Montano at the Caribbean Music Awards where he was honored.

Soca King, Machel Montano recalls the opportunities given to him by the legendary entertainer. Sparrow’s timeless hits will live on and for Machel and many other artistes, his death at the age of 91, is a very real reminder of life’s impermanence. “I am flooded with emotions of every kind but most of all, I am filled with joyful memories of moments I’ve shared, lessons I’ve learnt, and music that shaped my very being,” said Montano. In 2008, the pair had collaborated to re-create Sparrow’s classic hit, ‘Congo Man.’ It was certainly a collaboration that will live in Machel’s heart forever.

More than seven decades of service to the culture of Trinidad and Tobago, The Mighty Sparrow’s legacy includes honors received from the country he was adopted by from a very young age. He had been awarded the Hummingbird Medal Silver in 1969, the Chaconia Medal Gold in 1993 and the Order of the Republic of Trinidad and Tobago in 2014, for his inimitable contribution to one of Trinidad and Tobago’s most enduring musical art forms, Calypso.

Shurwayne Winchester with The Mighty Sparrow.

Shurwayne Winchester, in paying tribute to the icon, said, “In every lifetime, your presence would be needed, your music would be essential, your wit and personality required, because you, Mighty, Mighty Sparrow, were a gift to us all.” Shurwayne was one of the last artistes to collaborate with the legendary Calypsonian. The song is called, “My Island Girl,” released in 2023.

Mentored and loved by the Mighty Sparrow throughout her career, Natasha Wilson shared that her heart is saddened and announced that he had taken his last breath at 2:22pm on September 27th. “Dr. Slinger Francisco, the Calypso King of the World has passed,” she said in a Facebook live video. She asked for time on behalf of the family, to process the death of the man many considered the greatest Calypsonian who ever lived.

The Mighty Sparrow was born in Grand Roy, Grenada in 1935. His family migrated to Trinidad and Tobago less than two years later. In 1956, his career started with the hit single, ‘Jean and Dinah.’ It may have been his most famous song, but it would be only one of many, many incredibly well-constructed Calypso singles. Kees Dieffenthaller, in paying tribute, said The Mighty Sparrow was “the blueprint.” Internationally acclaimed songwriter and vocalist, Angela Hunte also shared, “My Sundays will always be filled with your voice in my house.”

Barbados Prime Minister, The Honorable Mia Mottley.

From Barbados to Jamaica, his birthplace, Grenada, Guyana, the United States, the UK and at home in Trinidad and Tobago, the loss of Slinger Francisco – The Mighty Sparrow, is felt. Guyana’s President, Irfan Ali said, “He brought recognition to our Caribbean civilization. His melodies and lyrics sailed far beyond the region’s shores,” adding, “Sparrow lifted calypso from mere entertainment into an art form.” The Honorable, Mia Mottley also shared sentiments of deep appreciation and adoration for the Birdie, as he was fondly called, writing, “Calypso gave the ordinary Calypsonian a voice. Sparrow carried it to the world with incomparable genius. Born in Grenada and raised in Trinidad, he belonged to all of us.” She called on Caribbean adults to, “let our children hear him. Let them know that this brilliance came from among us.”

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