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5 Reasons We’d Recommend YUMA For The Carnival Thrill Everyone Deserves.

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Approx. 4 min read

Trinidad and Tobago’s 2025 Carnival season was pretty much a blockbuster movie – a critically acclaimed experience that nobody could’ve possibly been truly prepared for. Three months of full-fledged, hyper-energetic ecstasy culminated with the traditional mas on the road experience that many travel from parts far and wide to enjoy, annually. This year, YUMA provided an experience for not only seasoned masqueraders, but many newcomers who’ve already co-signed with friends and family, to do it again, and again, and again.

1. COSTUME DESIGN AND QUALITY:

Marie Collette wearing her design, ‘Poui’. PHOTO: @idouglasphoto

For quite a number of years, the YUMA brand has maneuvered the carnival landscape, with its designers like Rawle Permanand and Marie Collette, delivering exquisite costumes for the road. This year was no different. The costume quality and beauty stood effectively, leaving very little, if anything more to be desired. The band’s ‘Echoes of IERE’ theme featured sections like Marie Collette’s ‘Poui’ in a choice of a vivacious hot pink or an eye-catching bright yellow. Collette herself paraded the streets of Port-of-Spain on Carnival Tuesday in the full hardline ensemble in her choice of bright yellow. The beauty and quality of her costume was unmistakeable. Other sections included Flambeaux, Hibiscus, Magnificent 7, Masala, Nariva, Riddim, Iere, Emperor, Echoes, Castara, Doux Doux Dahlin, Bucco and Bae-Go- rounding off the total street design showcase to 14. When it came time to show off and show out, the vibrance of the intricate designs and captivating kaleidoscope of colour, could not be ignored.

2. PROFESSIONALISM AND EFFICIENCY

YUMA costume designer, Rawle Permanand on the road on carnival Tuesday.

Whether in part owed to its partnerships with brands like Digicel, Dasani, Hennessy, Johnnie Walker, Maybelline New York, Ocean Spray, VISA, Red Bull, Coca Cola, Shine Distributors, Skins, Hai Trim and Feathers, Carib, Jose Cuervo and Guinness, or simply its distinct and intentional effort to provide its masqueraders with the very best money can buy, YUMA once again delivered on customer satisfaction. From the costume collection where masqueraders received backpacks, which held a variety of goodies inside, inclusive of two branded aluminum cups and other necessities that would be appreciated for the road experience, and beyond, to the effort shown by drink attendants and security staff to minimize discomfort in any way, and of course, the detail and attention paid to their lunch stop, many basked in the YUMA vibe and professionalism throughout the two-day experience.

3. MUSIC SELECTION AND VIBE

4. THE PEOPLE WHO BRING THE VIBE

Jadel played in the section, ‘Echoes’ designed by Rawle Permanand.

YUMA has always been known to be the band of the superstars. This year was no different, with a slate of popular faces in the mix, inclusive of influencers like Anil and Kineta James, Neicey bwoss, model, Mela, Charlotte Wingham, Carnival Sabrina, cricketer, Dwayne Bravo, and others. Soca artistes like Jadel, Lyrikal, Lady Lava, Voice, The A Team Band and others were also a part of the vibe. “As an artiste, I can say the artistes were treated amazing. We got VISA bands for YUMA and I loved the fact that YUMA had The A Team band LIVE. That was so entertaining and masqueraders appreciated that so much. A lot of mas bands do not bring that live band element to the road and that live band on the road, did it for me,” Jadel told Ebuzztt. She also said the drinks truck was on point. “I had no problems with the drinks at all, the courtesies extended were amazing. The whole vibe- the energy was just love – love and happiness and unity,” she added.

5. READY- FOR- ANYTHING MASQUERADERS

With social media and trend-setting being the kill-joy for many in the carnival space, it would be remiss of us not to mention the fact that on the road, masquerading was the order in YUMA. While there were moments for the ‘gram’ and TikTok, this did not take away from the overall energy of the people on the road. Beautiful women, handsome men – all up for the thrill of the carnival roadshow experience, immersed themselves in the music of the season and showed off their effervescent nature, making it abundantly clear that YUMA just might be THE band to truly bring the VIBES, not just in 2025 but way into the years ahead.

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Caribbean Buzz

BASS, The First DJ Turned Soca Artiste Was Instrumental in Getting Soca Played on HOT97 NYC.

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Soca music has come a long way. For decades, the sound of Trinidad and Tobago’s prized cultural expression has been touted as the sound of the Caribbean, and for many of the other islands, the music is becoming a major part of their individual tourism attraction. In 1996, Trinidad and Tobago DJ, Adrian Hackshaw, best known as Third Bass, became the first DJ to dive into soca artistry. His first song was called, ‘J’ouvert Morning.’ “That song inspired 3 Canal to do ‘Blue’ the following year and it created an avenue for more songs dedicated to J’ouvert,” he said in an exclusive Ebuzztt interview.

Twenty – nine years later, Bass continues to unleash new Soca music. His contributions for 2026 include, ‘Take Jam’ and ‘Not For The Swift.’ Despite what seems like a never ending fight for equity across the airwaves, Bass has a lot to be grateful for. “I always wanted to be a DJ, artiste and to be on radio so I live my dream everyday,” he said.

For many operating in the Soca industry today, the 90’s experience is not something they can relate to. It was during the early 90’s that Machel Montano – now the King of Soca, would deliver songs like ‘Big Truck’ and ‘Big Phat Fish.’ Bass was around then and operated in a space that was growing. “In 1998, I put Edghill Thomas, now known as MX Prime on his first soca track with me. Back then he was known as Magga Dan and he was big on the dancehall circuit locally,” he highlighted. The song was called, “All Ah Dat in It.”

Bass was instrumental in Destra’s inauguration onto the Soca scene.

That year, Bass was introduced to Destra Garcia. She was a young, female singer who was singing RnB and Gospel music. “Her producer, Ken Holder, was working on what would be the first Soca riddim, coined the Pigtail Riddim, because of how ‘phat’ it sounded. I wrote the first song for Destra and I, which was called, ‘Just A Friend.’ That was 1999.”

The journey to where Soca music is today, isn’t a linear situation. It wasn’t built on the back of one person or one team. Bass, like many other creatives, has positively impacted the industry for many years, even while others have been celebrated loudly, and his humility has kept him largely unnoticed. “I spent some time in New York, where I was responsible for new soca getting played on Hot97. I met Bobby Konders and Massive B Sounds in 2001. They had a big reggae and Caribbean show that was reaching the entire TriState area. I asked them why they were still playing songs from the 90s,” said the entertainer. He said he was told that the major Soca distribution company, JW Records, had indicated that they would have to pay for the new Soca music. “Mind you, these guys got promos from all the big record labels back then. When I heard what was happening, I immediately went to JW Records on Church Avenue in Brooklyn, and I spoke with them. I explained to them what this opportunity could do for the music and I was able to take records to Bobby Konders and Jabba to play on Hot97FM,” said Bass. He highlighted that among the songs, were tracks like ‘Water Flowing’ from Machel Montano’s album ‘Here Comes The Band,’ and Iwer George’s ‘Carnival Come Back Again. “I was also asked to play the music since I was more familiar with it at that time.”

Soca music’s current global standing as a relatively new genre, has been one of tremendous grit and effort by many individuals – some seen and others behind the scenes. Many have remained committed to its development as a Trinbagonian creation, because it forms part of the cultural identity of Trinidad and Tobago’s people. Now, as more regional artistes tap into the market, opportunities for global appeal are certainly opening up, but it must never be forgotten that Soca music’s growth to where it stands today, was only made possible thanks to the dedication of people like Adrian Hackshaw who loved it from the heart and refused to see it sidelined.

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Caribbean Buzz

Terri Lyons Makes History with Fourth Consecutive Queen of Queens Title.

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Trinidad and Tobago’s Calypso Queen Terri Lyons has once again cemented her place in Caribbean music history after winning the Queen of Queens Competition at Montserrat for the fourth consecutive year.

The highly anticipated event took place on Tuesday, December 30th, where Lyons delivered a commanding performance that set her apart from a strong regional field of competitors. Her victory further solidifies her reputation as one of the most dominant and consistent female voices in modern calypso.

Terri Lyons has proven her excellence time and time again.

Terri Lyons, the daughter of legendary Soca King Austin “Superblue” Lyons, has been making a tremendous impact on the calypso scene for years, earning respect for her lyrical strength, stage presence, and commitment to the art form. Many have noted that while she proudly carries her father’s legacy, she has firmly established her own powerful identity in the genre.

At Tuesday’s competition, Lyons topped the lineup, with Antigua and Barbuda’s Ge’eve Phillip securing second place, and Trinidad and Tobago’s Roslyn Reid-Hayes finishing in third.

Fans and fellow artistes have since taken to social media to praise Lyons’ continued excellence, with many calling her reign “unmatched” and “well deserved.” Her latest win not only highlights her individual talent but also underscores the strength of Caribbean calypso on a regional stage.

With four consecutive Queen of Queens titles now under her belt, Terri Lyons continues to raise the bar, proving that her crown is not just inherited, but undeniably earned.

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