So you think the world of entertainment’s what you see in front of you huh? Think again! Entertainment’s a business that’s so slick and subliminal you hardy ever realise when you’ve been trapped. Shenseea had you guys for a minute there, and she did it in style.
The key to remaining relevant is to make ’em crave you! She did that didn’t she? Shen hadn’t posted to her social media profiles between June 1st and June 25th – she posted absolutely nothing- this as tabloid rumours surged over what we understand was an April’s fool joke suggesting that she was pregnant for Canadian rapper, Drake. As the rumours got fired up, the ‘Shengyeng’ boss sat back and peered on, waiting for the right time to step in again.
On June 25th, Shenseea posted a photo of she and her mom. It invoked sentimental feelings with fans feeling compelled to comment and express love. There it was! Shenseea made you look! After that, the rest was a breeze. In the past few days, Shenseea’s brought some serious energy to social media again, first suggesting that she’d had a boob job with a photo that showed off perkier ‘girls’ and as that got the traction, she emerged at an elite BET awards afterparty, posing with artistes like Megan Thee Stallion, Busta Rhymes and Chloe. Megan even told her she was a huge fan and it was all caught on camera! No surprises there….
Now, we’re not saying that anything she’s done or hasn’t done is built entirely around PR, but we believe it’s pretty strategic so here’s our list of Shen inspired ‘things to do’ if you wanna make ’em look, and talk these days.
THE SHEN LIST
- Start by being the most easily liked person. Cook with fans, share teachable moments, love your kid etc.
- Stay quiet as rumours swirl about your private life.
- Always impress with your music, photos and energy.
- Understand the importance of making the right connections.
- Stay true to yourself.
- Give the public only what you want them to know.
- When you make it to the big leagues, stay humble, smile but DO share it on the gram.
Buju Brings the ‘Summer Bubbler’. Entertains Fans Online. VIDEO INSIDE.
New music now making the rounds, reggae and dancehall heavyweight, Buju Banton stays focused and happy at home in Jamaica, delivering to fans worldwide, pieces of himself via online platforms like Instagram. On Wednesday, on the heels of news that he’d unleashed a brand new summer bubbler with the ladies in mind, Gargamel solidified the promotion of the track with a mini concert that engaged fans from as far as Ghana.
It’s been almost two years since Buju’s career, like that of many other Caribbean artistes, has been halted- with no major concert events being planned. He appeared alongside Beres Hammond on a virtual stage in February this year, but of course, that was nothing like a live show would be. Still, Buju’s creativity remains powerful and present.
The latest single, “Summer Body”, is aimed at offering fans a little fun and enjoyment, according to the artist. In a statement, the song is described as one that borrows signature sounds from the 90s reggae/dancehall era and features Buju’s quintessential deejay style over a hardcore Dancehall riddim. The song was produced by Buju himself, alongside dancehall staple Jon Jon. According to Buju’s team, the new release encourages fans to celebrate life, remove doubt and any sense of restriction from their minds.
On Wednesday, as he engaged fans on his Instagram live, Buju smiled happily, singing his new release and even belting out familiar tunes from the past. Take a look at how that went down…
Shenseea’s New Video “Run, Run” Bashed As “Demonic.” Rvssian Retorts.
In just five days, Shenseea’s latest music video, “Run Run” has been streamed over 2.4 million times on YouTube. Whether that’s fueled by criticism over the “demonic” imagery of the video, as some call it, or just plain curiosity and fan loyalty, we’re uncertain, but 2.4 million streams in a week, is big news.
Earlier this month, Shenseea announced her new management alignment with Canadian, music exec, Wassim ‘Sal’ Slaiby. In an Instagram post, the Jamaican artist who had previously been managed by Romeich Major, said she was happy to now have a manager with “such dynamic character on my team.” Shen alluded to big moves ahead, saying, “we’re about to unfold a new chapter.”
Just a few days later, a promotional video was posted to her IG, showing what was on the way. The video for “Run Run” portrayed visuals that leaned more toward the international trends seen in videos like Megan Thee Stallion and Cardi B’s “WAP” and Lil Nas X’s “Montero” music videos. Some fans dug in after the video’s release on Friday. “Omg, I’m so sorry for Shenseea… she don’t know what she’s getting into,” one person wrote on YouTube. Another said, “We need more music videos with artists ascending into Heaven, normalize ascending instead of descending into hell.” Some even posted prayers for their Jamaican dancehall sweetheart.
The new single is the first track off of Shen’s debut album. On the weekend, Shenseea posted a scene that showed her being lowered into what one can only assume is “hell.” She wore bull horns in the excerpt. She told fans this was her favorite scene.
In response to comments against the visual creativity, producer Rvssian took to Twitter. “They say people sell them soul. But how much do these type of things go for? 😂 and is a store or what? Mi confuse😂😂” he retorted. He continued by saying that he praises God and has given all his success and credit to Him, lashing out at critics with biblical reference, saying, “The Bible say Matthew 7 – do not judge…do you know the rest? But you guys are more holy than we are- look into ya self.”
His response was quite similar to one given by incarcerated dancehall artist, Vybz Kartel who was asked about allegations that he had sold his soul for fame, by On Stage host, Winford Williams, prior to his incarceration.
HERE’S SHENSEEA’S “RUN RUN” VIDEO
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