Music News
Viewz Continues to Build Momentum. Artistes Boosted with Digital Visibility.
A number of Trinidad and Tobago’s entertainers have already seen increased engagement after their appearance on Viewz. Just one week shy of a month, since its launch, the digital music showcase has featured artistes like, Lady Lava, King David, Blacka and Roy Simmons.
The entertainment industry in the Caribbean is slowly but surely returning to its former state, with many artistes securing local, regional and international bookings. PengCo Music’s Randal Alexander who has partnered with brands like Guinness, iENT, Ebuzztt, Redbox and Promo Solutions, believes that Viewz is exactly what’s needed to promote artistes, particularly the underground features, jat this time. The showcase airs digitally via all iENT platforms, including YouTube and Instagram Live, each Thursday.
“There are so many talented people among us, There’s a lot of versatility and raw skill. What’s been holding many of these creatives back, is the proper platform and effort to showcase them,” said Alexander. On June 23rd,Trinidad and Tobago conscious reggae singer, King David performed on Viewz. Like every other artist who’s hit the Viewz stage, he got the opportunity to remind those who hadn’t seen him for a while, that his lyrics are still potent. “Out of sight has always equated to out of mind and because some of our artistes aren’t hip to the digital trends or find it difficult to maneuver the social media platforms as others are capable of doing, they’re often less visible. Viewz is offering these artistes more visibility in a time when it’s absolutely essential,” said Alexander.
Thanking main sponsor, Guinness for its investment in the delivery of the artist showcase, Alexander said real music enthusiasts can look forward to the delivery of other incredible creatives in the weeks to come.
Caribbean Buzz
Charly Black, Kevin Lyttle Release ‘Summer Banger’ Produced by Global Hitmaker, Walshy Fire.
Two of the Caribbean’s most legendary hitmakers have joined forces for what is shaping up to be one of the Caribbean’s biggest records of the year.
Dancehall superstar Charly Black, whose global smash “Gyal You A Party Animal” has amassed more than one billion streams worldwide, joins forces with St. Vincent Soca hit maker, Kevin Lyttle, whose timeless international hit “Turn Me On” has generated hundreds of millions of streams. That single remains one of the most recognizable Caribbean songs ever recorded.
The single, “Island Ting,” unites the music of Jamaica and St. Vincent & The Grenadines, celebrating the beauty, confidence, and irresistible energy of island women. More than just a song, “Island Ting” is a celebration of the Caribbean, its vibrant diaspora, and everyone around the world who embraces the region’s unmatched culture, music, and love of celebration.
Blending irresistible Dancehall and Soca influences with an unmistakable tropical vibe, the record is poised to become the soundtrack of the summer, says a media release issued.
Produced by well known international producer, Walshy Fire, with the instrumental crafted by acclaimed producer Jason Julian, “Island Ting” is already making waves across the streaming landscape. The single has secured significant editorial playlist support from Apple Music and Spotify, with Spotify further backing the release through premium placement on its coveted Mobile Home Banner – one of the platform’s most prominent promotional spaces for new music.
Industry insiders are already tipping “Island Ting” as one of the Caribbean’s defining songs of the summer, with momentum expected to carry through Notting Hill Carnival, into Trinidad Carnival 2027, and beyond. From beach parties and festivals to clubs, radio, and playlists around the world, the record has all the ingredients of a timeless Caribbean anthem.
“Island Ting” is available now on all major streaming and digital platforms.
Music News
JrDynamite Gets Real On New Single “Fake Energy.”
