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Viewz Continues to Build Momentum. Artistes Boosted with Digital Visibility.

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A number of Trinidad and Tobago’s entertainers have already seen increased engagement after their appearance on Viewz. Just one week shy of a month, since its launch, the digital music showcase has featured artistes like, Lady Lava, King David, Blacka and Roy Simmons. 

The entertainment industry in the Caribbean is slowly but surely returning to its former state, with many artistes securing local, regional and international bookings. PengCo Music’s Randal Alexander who has partnered with brands like Guinness, iENT, Ebuzztt, Redbox and Promo Solutions, believes that Viewz is exactly what’s needed to promote artistes, particularly the underground features, jat this time. The showcase airs digitally via all iENT platforms, including YouTube and Instagram Live, each Thursday. 

Reggae Artist, King David has appeared on Viewz.

“There are so many talented people among us, There’s a lot of versatility and raw skill. What’s been holding many of these creatives back, is the proper platform and effort to showcase them,” said Alexander. On June 23rd,Trinidad and Tobago conscious reggae singer, King David performed on Viewz. Like every other artist who’s hit the Viewz stage, he got the opportunity to remind those who hadn’t seen him for a while, that his lyrics are still potent. “Out of sight has always equated to out of mind and because some of our artistes aren’t hip to the digital trends or find it difficult to maneuver the social media platforms as others are capable of doing, they’re often less visible. Viewz is offering these artistes more visibility in a time when it’s absolutely essential,” said Alexander. 

Thanking main sponsor, Guinness for its investment in the delivery of the artist showcase, Alexander said real music enthusiasts can look forward to the delivery of other incredible creatives in the weeks to come.

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A Love Letter to T&T. Terron Loves Country, Proves It In ‘Know A Place.’

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At a time when the Soca landscape is constantly evolving and newer artistes are often focused on creating music for the party, soca artiste Terron is taking a different approach with his song, “Know A Place,” a heartfelt tribute to the beauty, culture and spirit of Trinidad and Tobago.

For Terron, the song is more than a musical release. It is a personal expression of gratitude and connection to a country that has remained close to his heart, despite spending much of his life abroad. Having migrated to the United States of America as a child, Terron grew up far from his birthplace. The distance, however, never diminished his appreciation for Trinidad and Tobago. Instead, his visits back home became treasured experiences filled with moments he looked forward to and still holds dear. Those visits offered opportunities to reconnect with the people, places and cultural experiences that made Trinidad and Tobago feel special to him. That enduring connection is at the heart of “Know A Place.” 

While many emerging artistes focus on creating music that dominates parties and create viral moments, Terron is embracing a subject that is less commonly explored by artistes at the beginning of their careers: music that celebrates national identity and contributes to the broader conversation about nation building. His deliberate choice reflects his appreciation for the country and his desire to celebrate what makes it unique. 

Through music, Terron hopes to remind listeners that the value of Trinidad and Tobago extends beyond its world-renowned Carnival celebrations. It is also found in the country’s natural beauty, cultural richness and people. “Know A Place” invites listeners to reflect on what Trinidad and Tobago means to them, whether they live in the twin-island republic or carry memories of home from thousands of miles away. For those in the diaspora, the song offers an opportunity to reconnect with familiar feelings and experiences and for those at home, it serves as a reminder to appreciate the beauty and character of the place they call their own.

Terron’s approach also speaks to the wider role of music in shaping how a country sees itself and how the rest of the world experiences it. “Soca music has always been a powerful vehicle for expressing Caribbean identity,” shares Terron. It is his hope that this song will reinforce why T&T should be appreciated and cherished.

Shot over the course of four days, the project, which was released on October 9, features sights from Paramin, DDI, Chaguaramas, San Fernando, Tobago, and Port of Spain. “Know A Place” is a reminder that sometimes the most meaningful way to celebrate a country is to tell its story.

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Stepping Into Her Own, Jalessa Says It’s Time for ‘Freedom.’

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For 16-year-old rising star, Jalessa Lazarus, this month has been bitter sweet. The teenager is set to release her new single, ‘Freedom,’ but even as she delivers musically, she is reminded of her grandmother who passed away in May this year, after being diagnosed with Breast Cancer. “She would always tell me I can do all things through Christ who strengthens me,” said the youngster as she reminisced on the encouragement, she often received from her family matriarch. 

Jalessa Lazarus is a talented, young entertainer in the Soca space, and even as her present focus is on the 2027 CXC examinations, her love for music abounds, and so she is still releasing the Teddy Rhymes penned, ‘Freedom,’ with hope of maintaining her standing in the music space in 2027. “This song is all about expressing yourself – encouraging enjoyment and appreciation for the culture of Trinidad and Tobago. I want people to really get to know what we here in T&T are all about – all that we have and all that we can share with the world,” said the artiste. 

The song was produced by Millbeatz Music – a familiar space for the entertainer, as she is also being taught to play the piano and guitar under the Millbeatz Entertainment umbrella – under the tutelage of Kevin Millien. “I’m trying my very best to do both music and school. CXC is serious. I have a time-table that helps me with balancing both my studies and music,” she explained. Jalessa is very aware of the importance of a good education. She has a good head on her shoulders, along with parents who keep her grounded, and guide her every step of the way. “I’m doing Maths, English Language, IT, Social Studies, Principles of Business and Office Administration,” she said, assuring that she will release more music upon the completion of her exams. “I want to be an inspiration to other young entertainers coming behind me. I also want to travel – take my music around the world,” she expressed, adding that she has dreams of stepping into the RnB arena one day – her inspiration being Adele. 

A proud student of the artform, under the tutelage of artistes like Preedy, Nailah Blackman, Patrice Roberts and Voice, Jalessa says she loves Soca music and thinks colourful language has no place in the genre. It’s a topic that is fast becoming a cause for concern according to some, this as more artistes experiment with the inclusion of expletives in their music. “I do not support colourful language in Soca. It’s unnecessary and I don’t think it should be used in our music – music that we are sharing with the world,” said the youngster. “I think Soca is a different type of music, from anything else. Music is generally a vibe. It’s therapy for people – our music is all about dancing, freeing up, dressing up in costumes and being happy; it’s happy music,” she added. 

Her groovy soca single, ‘Freedom,’ a true expression of her personality and what she wants the world to know about the land of her birth, Jalessa Lazarus continues to reach for the stars, all while drawing awareness to serious issues. “I want to take the time to extend hope and prayers to anyone who’s dealing with any type of cancer this month and everyday onward. God is always with you,” she said. 

Rooted in her culture and diligently focused on her future, Lazarus plans on releasing an EP and says even though she will sit out competitions in 2027, she will return after the completion of her CXC exams. Her mother, Phylesha meanwhile expressed immense pride in her daughter’s commitment and took a moment to thank Teddy Rhymes for his support and encouragement. “I don’t think she will be going back into junior competitions but we are looking beyond exams and I want to especially thank Teddy for believing in Jalessa and encouraging her.”

For more on Jalessa Lazarus, follow her on her on Instagram @jalessa_lazarus.  

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