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The Biggest Party in Sport Will Be Epic. COLLABR and CPL Set to Create A New Regional Superstar in 2025.

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A premium sporting experience in the Caribbean demands an equally desirable entertainment experience, and one of the world’s biggest tournaments – the Caribbean Premiere League is gearing up to offer an opportunity of a lifetime to several up-and-coming artistes. “I’m happy that CPL has given me the opportunity to use their platform to make this a reality,” said global cricket sensation, Dwayne Bravo. He is the founder of the COLLABR app – a digital space that offers creatives exactly what’s needed to foster development in the Caribbean music industry. 

With the CPL kicking off on August 14th through September 21st, Bravo approached organisers for a collaboration that would include the integration of the COLLABR app as a scouting tool for new talent across the region. The owner of 47 Productions in Trinidad and Tobago, Bravo, who is also a music enthusiast, has spent millions creating a state-of-the-art music engineering studio in Port-of-Spain, which works to his advantage in the execution of the COLLABR project. His vision is simple – “In one of my meetings with CPL I told them we cannot just put on a contest and have a winner and that’s it – you never hear about the artistes again. We have to be able to monitor the artistes, help the artistes from a financial point of view and from a branding and marketing point of view. Our vision is to create the next regional music sensation,” he said.  

Response to the competition has already been encouraging and Bravo says the goal is to offer other undiscovered talent the opportunity that his artiste, Ronzy – a Trinidad and Tobago singer, received a couple years ago. “Discovering Ronzy through the COLLABR app and seeing the talent that she has – she is from Couva – nobody would’ve known that this talented person was there in Couva trying different avenues to be seen or heard, and because of this app, I was able to identify her,” he said, adding, “She is now the face of the COLLABR app. She has gotten the opportunity to work with people like Sizzla and Buju and this year she worked with Machel, Patrice, Lyrikal and Rupee on the Pineapple riddim. In a short space of time she was able to create a name for herself. That was something she would not have even imagined,” said Bravo, explaining that this has since fueled his passion to find more undiscovered talent in the region and bring them into the spotlight. 

[ Photos: 47 Ronzy and Dwayne Bravo in studio at 47 Productions ]

The competition will see these artistes who are chosen via COLLABR, based on votes and reviews, hit stages across the Caribbean region, and be seen globally via the televised streaming of the entire CPL experience. “My production company will, at the end, offer free production on two songs, after the tournament, to ensure that the artistes are promoted and kept relevant. This is CPL and 47 Productions investing in these artistes,” he reiterated. 

The performances will take place during the half time show of each match during the CPL tournament. Bravo explained that the COLLABR artistes will perform before the bigger artistes, offering them the necessary exposure. “To all the unknown artistes out there, this is your moment to really show your talent to the world and an opportunity like this, you don’t want to miss it. Because of this app, I was able to discover Ronzy and she is gold,” he said heartily, making it clear that he genuinely believes many more talented people are just waiting to be discovered. 

The Caribbean Premiere League is dubbed the biggest party in sport. Sponsored by Republic Bank, the tournament is an annual Twenty20 cricket tournament held throughout the islands and sees six teams vie for the championship in Caribbean cricket. Undoubtedly a party atmosphere across the region with every match, CPL Twenty20 this year, will be further energized with the inclusion of COLLABR and Dwayne Bravo’s dedicated effort to unveil new talent in a major way. 

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Ebuzz News

Denise Belfon’s OVO Package from Drake, Included a Dominos Game.

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She may be a Trinbagonian soca artiste but she’s also a proud Caribbean woman, so it was only right that rapper, Drake’s team at October’s Very Own – OVO, deliver to the entertainer, an OVO branded dominos set. It was quite possibly the package inclusion that brought out Belfon’s excitement earlier this week, when she received and opened it up.

Denise has been basking in the joy of being a part of Drake’s recently released, Maid of Honor’ album – her single ‘Work’ sampled on a track called, ‘BBW’. Fans, pretty much elated by the news, have been expressing their congratulations to the New York based singer, many saying it was only a matter of time before this type of breakthrough came for her.

Denise’s journey in music began decades ago, and even though her presence on the Soca circuit in the Caribbean has been limited for some time, her past hits have proven to be legacy-leavers, with DJs, artistes and social media users quite often returning to her sound.

The OVO gift package included merchandise and the special Dominos game set, something Denise automatically hailed out her Jamaican friends on, noting that they’d me meeting up for a game soon. When news of the sample emerged in May, many questioned whether Belfon had agreed to the use of her work. She has since allayed all concerns, saying all is above board on the project.

CLICK HERE TO SEE HER REACTION.

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Belmont, Trinidad Delivers On ‘Hill and Gully’ Riddim. Anisha Pleas for Peace.

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A riddim built on pure Jamaican nostalgia that’s dominating with several acclaimed artistes releasing hit singles, the ‘Hill And’ Gully’ folk riddim is undeniably a major influencer this year. Like butter, several releases smoothly resonate, with artistes like Masicka, Mr. Vegas, Kees Dieffenthaller, Valiant, Elephant Man and Sheneil Muir delivering catchy singles for the masses.

Outside of multiple releases produced by Jamaican DJ/ Singer/ Songwriter/ Stephen ‘Di Genius’ McGregor, Trinidad and Tobago artiste, Anisha, has risen to the occasion, urging social transformation using her creativity as the vessel. “Plea for Peace is meant to uplift communities and spark conversation because I believe music can preserve tradition, while creating space for meaningful dialogue,” said the Belmont,Trinidad native.

Known in creative spaces as The Goddess of Love, Anisha was raised in Belle-Eau Road in Belmont. She understands the need for thought provoking messages through music. “I compose my own songs and I’ve been involved in music for several years,” she said, explaining that she uses music as a tool to express herself, tell stories and tap into her emotions while addressing issues that affect communities.

For Anisha, the Hill and Gully Riddim offers music lovers a timeless cultural connection. “I felt it was a riddim that could help carry this message of peace to both the young and the old in a way that’s relatable and impactful,” said the singer. Acknowledging the criticism by veteran Jamaican broadcaster, Fae Ellington over some of the lyrics sung by artistes on the traditional folk riddim, Anisha says she respects Ms. Ellington’s perspective. “I respect her perspective because cultural and musical traditions are important and should always be valued.” She however admits that music continues to evolve as a reflection of society. “Each artiste chooses to use music to express himself/herself based on personal experience, however my approach with ‘Plea for Peace,’ was to honor the riddim’s cultural significance by using it to address an issue that is affecting my country, Trinidad and Tobago.”

Anisha says she admires the dedication to peace, shown by fellow T&T artiste, Orlando Octave. “We share a similar passion for spreading positive messages through music. I often refer to him as ‘The Prince of Peace,” she said, noting that she would be honored to work with Orlando, if the opportunity presents itself. “My mission as an artiste is to use my music as a bridge that brings people together, rather than divides humanity. ‘Plea for Peace is more than just a song. It’s a reminder that despite the challenges we face, peace, love and unity are still very possible if we choose to lift each other up.”

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