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Archived: Soca On the Rise. Bass Gets Hot97 Endorsement

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It’s a noticeable fact that Soca music is touching people in places one would find difficult to even believe. Some say the emergence of the genre’s ‘dopeness’ came with Bunji Garlin’s ‘Differentology’, which was remixed by Major Lazer to offer an even stronger EDM undertone than it started off with when it was dropped in Carnival 2013. Some are even saying Soca is becoming the Caribbean sound of choice in the region, overpowering dancehall, and with Jamaica’s World Boss, Vybz Kartel incarcerated for murder, and obviously unable to perform his countless dancehall anthems, the question provoked is whether the other dancehall deliverers have what it takes to keep the genre on top.

Bass' 'BumBum' received endorsement from the Massive B duo in NYC.

Bass’ ‘BumBum’ received endorsement from the Massive B duo in NYC.

On Sunday, in New York City, Hot 97FM delivered Bass’ Carnival 2016 anthem, ‘Bum Bum’, best known as ‘If Yuh Stush’. The single was played by Bobby Konders and Jabba on Hot97’s very popular ‘ On Da Reggae Tip’ Sunday show between 10pm and 12am. Bass, who’s dropped the ‘3rd’ from his sobriquet , told EBUZZTT that he’s known Bobby Konders for quite a few years personally, having worked at Hot97 when he lived in New York. “When I got up to New York in late 1999-2000, they were still playing a lot of old soca songs- my old song, ‘Yuh Make Meh Feel’ and ‘Big Truck’ and ‘You Ain’t Nothing But A Teaser’ and that kinda thing. I was instrumental in going to the distribution in Brooklyn and getting them to get new soca music, so we’ve had a relationship since then and that’s how they started to play new soca on Hot97,” he explained.

HOT97's Bobby Konders and Jabba have been instrumental in getting dancehall music delivered to the masses in NYC.

HOT97’s Bobby Konders and Jabba have been instrumental in getting dancehall music delivered to the masses in NYC.

Having just released a new song called, ‘Summerparty’, Bass says he’ll be heading to New York at the end of the month where he’ll be featured at Bobby Konders and Jabba’s event ‘Fire Sundays’ at a club in New York. He’ll even be making a guest appearance on the weekend show on Hot97 with the Massive B duo. Bass says he expects the new single to do well in the New York area since it was done specifically with that New York West Indian market in mind.

Radio airplay remains an essential part of growth for any musical genre- this despite the strong emergence of modern day social media and video sharing tools in the promotion of music. Bass is undeniably appreciative of the love shown to him by the New York radio heavyweights who have, in the past, made a number of dancehall anthems reach the ears of Caribbean and non caribbean listeners. With a number of Caribbean carnivals on the horizon in the US, Bobby Konders and Jabba’s endorsement of ‘Bum Bum’, he knows, could go a very long way.

BUM BUM PLAYS ON HOT 97 IN NYC. 

 

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Denise Belfon Thanks Drake’s ‘OVO’ Team for Inclusion of Her ‘Work’ on New Track.

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Canadian rapper, Drake is once again teaming up with Caribbean entertainers, delivering a brand new album called, ‘Maid of Honor,’ which is now available on all streaming platforms. It was one of three albums the artiste simultaneously dropped on May 15th – the other two being ICEMAN and HABIBTI.

Rapper, Drake has released three new albums simultaneously.

One of the singles on ‘Maid of Honor,’ called ‘BBW’ features the work of Trinidad and Tobago entertainer, Denise ‘Saucy Wow’ Belfon – her 1998 track, ‘Work.’

The lyrics, ‘Put Yuh Back in It’ became a trending expression on TikTok in 2020 when it became a challenge on the popular platform. That viral opportunity six years ago, led to the song’s resurgence and Belfon’s name being called by younger generations whose parents, aunts and uncles would’ve more than likely grown up on her music and performances in the Caribbean. Fast forward to 2026, and Belfon is once again enjoying a viral moment as news broke that her song had been sampled by Drake. “Everything is legitimate and I want to thank the team – Fabian Alfonso, a copyright specialist out of Trinidad and Tobago ; He was very instrumental in making this deal become reality, said Belfon in a chat with Ebuzztt, before expressing gratitude to several other instrumental people, and Drake’s OVO team.

In 2022, dancehall artiste, Shenseea and rapper, Megan Thee Stallion also sampled ‘Work’ on the single, ‘Lick.’ Belfon, who lives in New York, had, at that time, attended a release party at a nightclub in New York, where Shenseea acknowledged the Soca artiste’s influence on the new release.

The Maid of Honor album delivers 14 singles and added to T&T’s Denise Belfon, Jamaican artiste, Popcaan is also featured on a single called, ‘Amazing Shape.’

Denise Belfon’s personality and charisma has, for a very long time, made her a fan favorite in the Caribbean. A vocal powerhouse and unique stage performer, she has stood the test of time in the Soca music industry, having created massive soca anthems like ‘Work,’ ‘Wine and Bend Over’ and ‘Wining Queen’ among countless other flavorful singles.

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Caribbean Fashion Is A Big Deal. Designer, Ecliff Elie Expands With Women In Mind.

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Caribbean fashion is top tier. In a world of copy and paste designs, Caribbean brands like the incomparable Ecliff Elie, stand in a class of their own. Earlier this month, the menswear brand made a major announcement and whether you’ve heard or not, we’re here to tell you, this is huge.

The Ecliff Elie brand will now be delivering its seamless, tailored appeal to women. The brand is known for its precision tailoring and disciplined garment construction so with that at its foundation, women can now feel the complete effect of the Ecliff Elie touch. The company steps out into this aspect of its business after what it says has been years of delivering this service privately to women. Dubbed ‘Bespoke — Tailored for Women,’ Ecliff Elie is now offering the service, at scale.

The introduction reflects a focused extension of Elie’s established approach to tailoring – one built on proportion, control, and consistency. Each garment is developed through a guided process that considers posture, movement, and presence, ensuring that the final result aligns with how the individual operates and presents herself.

From custom blazers to trousers, skirts, and dresses, customers will now be able to get their custom designed Ecliff Elie apparel, through a consultation-led process where every decision—from cut to finish—is deliberate. The company says fabric selection will be approached with the same level of discipline, with materials chosen for structure, performance, and longevity, allowing each piece to maintain its standard over time.

“This is not a new direction,” Elie states. “It is a continuation of work I have done over time, now introduced with structure and clarity.”

With more than three decades of experience, Ecliff Elie has consistently positioned presentation as a defining factor in how individuals are perceived. His work has guided clients across industries to approach style as a matter of precision and intent rather than preference.

“When the garment is correct, everything changes,” he adds. “You move differently. You carry yourself differently. That is the standard.”

As more women continue to operate at the highest levels across business, leadership, and professional environments, the demand for tailoring that reflects both authority and individuality has grown. This offering responds to that shift with a process designed to deliver consistency, clarity, and control.

Through Bespoke — Tailored for Women, Ecliff Elie continues to refine his approach while maintaining a clear focus on craftsmanship, attention to detail, and a disciplined standard of execution.

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