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Shenseea’s New Video “Run, Run” Bashed As “Demonic.” Rvssian Retorts.

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In just five days, Shenseea’s latest music video, “Run Run” has been streamed over 2.4 million times on YouTube. Whether that’s fueled by criticism over the “demonic” imagery of the video, as some call it, or just plain curiosity and fan loyalty, we’re uncertain, but 2.4 million streams in a week, is big news.

Costuming from the new video for “Run run

Earlier this month, Shenseea announced her new management alignment with Canadian, music exec, Wassim ‘Sal’ Slaiby. In an Instagram post, the Jamaican artist who had previously been managed by Romeich Major, said she was happy to now have a manager with “such dynamic character on my team.” Shen alluded to big moves ahead, saying, “we’re about to unfold a new chapter.”

Just a few days later, a promotional video was posted to her IG, showing what was on the way. The video for “Run Run” portrayed visuals that leaned more toward the international trends seen in videos like Megan Thee Stallion and Cardi B’s “WAP” and Lil Nas X’s “Montero” music videos. Some fans dug in after the video’s release on Friday. “Omg, I’m so sorry for Shenseea… she don’t know what she’s getting into,” one person wrote on YouTube. Another said, “We need more music videos with artists ascending into Heaven, normalize ascending instead of descending into hell.” Some even posted prayers for their Jamaican dancehall sweetheart.

The new single is the first track off of Shen’s debut album. On the weekend, Shenseea posted a scene that showed her being lowered into what one can only assume is “hell.” She wore bull horns in the excerpt. She told fans this was her favorite scene.

In response to comments against the visual creativity, producer Rvssian took to Twitter. “They say people sell them soul. But how much do these type of things go for? 😂 and is a store or what? Mi confuse😂😂” he retorted. He continued by saying that he praises God and has given all his success and credit to Him, lashing out at critics with biblical reference, saying, “The Bible say Matthew 7 – do not judge…do you know the rest? But you guys are more holy than we are- look into ya self.”

His response was quite similar to one given by incarcerated dancehall artist, Vybz Kartel who was asked about allegations that he had sold his soul for fame, by On Stage host, Winford Williams, prior to his incarceration.


HERE’S SHENSEEA’S “RUN RUN” VIDEO

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Caribbean Buzz

5 Reasons We’d Recommend YUMA For The Carnival Thrill Everyone Deserves.

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Trinidad and Tobago’s 2025 Carnival season was pretty much a blockbuster movie – a critically acclaimed experience that nobody could’ve possibly been truly prepared for. Three months of full-fledged, hyper-energetic ecstasy culminated with the traditional mas on the road experience that many travel from parts far and wide to enjoy, annually. This year, YUMA provided an experience for not only seasoned masqueraders, but many newcomers who’ve already co-signed with friends and family, to do it again, and again, and again.

1. COSTUME DESIGN AND QUALITY:

Marie Collette wearing her design, ‘Poui’. PHOTO: @idouglasphoto

For quite a number of years, the YUMA brand has maneuvered the carnival landscape, with its designers like Rawle Permanand and Marie Collette, delivering exquisite costumes for the road. This year was no different. The costume quality and beauty stood effectively, leaving very little, if anything more to be desired. The band’s ‘Echoes of IERE’ theme featured sections like Marie Collette’s ‘Poui’ in a choice of a vivacious hot pink or an eye-catching bright yellow. Collette herself paraded the streets of Port-of-Spain on Carnival Tuesday in the full hardline ensemble in her choice of bright yellow. The beauty and quality of her costume was unmistakeable. Other sections included Flambeaux, Hibiscus, Magnificent 7, Masala, Nariva, Riddim, Iere, Emperor, Echoes, Castara, Doux Doux Dahlin, Bucco and Bae-Go- rounding off the total street design showcase to 14. When it came time to show off and show out, the vibrance of the intricate designs and captivating kaleidoscope of colour, could not be ignored.

2. PROFESSIONALISM AND EFFICIENCY

YUMA costume designer, Rawle Permanand on the road on carnival Tuesday.

Whether in part owed to its partnerships with brands like Digicel, Dasani, Hennessy, Johnnie Walker, Maybelline New York, Ocean Spray, VISA, Red Bull, Coca Cola, Shine Distributors, Skins, Hai Trim and Feathers, Carib, Jose Cuervo and Guinness, or simply its distinct and intentional effort to provide its masqueraders with the very best money can buy, YUMA once again delivered on customer satisfaction. From the costume collection where masqueraders received backpacks, which held a variety of goodies inside, inclusive of two branded aluminum cups and other necessities that would be appreciated for the road experience, and beyond, to the effort shown by drink attendants and security staff to minimize discomfort in any way, and of course, the detail and attention paid to their lunch stop, many basked in the YUMA vibe and professionalism throughout the two-day experience.

3. MUSIC SELECTION AND VIBE

4. THE PEOPLE WHO BRING THE VIBE

Jadel played in the section, ‘Echoes’ designed by Rawle Permanand.

YUMA has always been known to be the band of the superstars. This year was no different, with a slate of popular faces in the mix, inclusive of influencers like Anil and Kineta James, Neicey bwoss, model, Mela, Charlotte Wingham, Carnival Sabrina, cricketer, Dwayne Bravo, and others. Soca artistes like Jadel, Lyrikal, Lady Lava, Voice, The A Team Band and others were also a part of the vibe. “As an artiste, I can say the artistes were treated amazing. We got VISA bands for YUMA and I loved the fact that YUMA had The A Team band LIVE. That was so entertaining and masqueraders appreciated that so much. A lot of mas bands do not bring that live band element to the road and that live band on the road, did it for me,” Jadel told Ebuzztt. She also said the drinks truck was on point. “I had no problems with the drinks at all, the courtesies extended were amazing. The whole vibe- the energy was just love – love and happiness and unity,” she added.

5. READY- FOR- ANYTHING MASQUERADERS

With social media and trend-setting being the kill-joy for many in the carnival space, it would be remiss of us not to mention the fact that on the road, masquerading was the order in YUMA. While there were moments for the ‘gram’ and TikTok, this did not take away from the overall energy of the people on the road. Beautiful women, handsome men – all up for the thrill of the carnival roadshow experience, immersed themselves in the music of the season and showed off their effervescent nature, making it abundantly clear that YUMA just might be THE band to truly bring the VIBES, not just in 2025 but way into the years ahead.

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Caribbean Buzz

Lil’ Bitts Vows Never to Miss de Mas Again as She Prepares for a Jam-packed 2025 Season

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Shivonne Church- Isaacs (Lil’ Bitts) has been in the soca industry for 20 years.

After two decades in the business, Lil’ Bitts—aka Shivonne Churche-Isaacs—has made a vow she plans to keep: never again will she sit out Carnival. The multi-talented artiste, known for her infectious energy and stage presence, has had a front-row seat to Trinidad and Tobago’s iconic festival season for years, but it wasn’t always smooth sailing. She still remembers the shock she felt when she made the decision to skip the parades on Carnival Monday and Tuesday one season, only to end up physically sick. “I got sick—like, literally,” she admits. “I’ll never ignore Carnival’s call again.”

This year, Bitts is more than ready to hit the streets with Yuma for an unforgettable Carnival 2025. The excitement is palpable as she gears up for what’s sure to be a thrilling season, both on and off the road.

Rising to the Occasion with “Brighter Days”

Lil’ Bitts is happy to add something different to her repertoire, with ‘Brighter Days.’

With five songs under her belt and a growing social media presence, Lil’ Bitts is enjoying a well-deserved moment in the spotlight. Her Instagram and other platforms have become hubs of interaction with fans, opening doors to new collaborations and promotional opportunities. “Social media is the ultimate artiste toolkit,” she says, urging fellow performers to embrace the digital world to connect with their audiences.

One of her most highly anticipated projects is the track “Brighter Days,” which she says has been in the works for three years. Produced by Gaffa Productions, the song has become a personal passion project. “This one is really special,” she shares. “The world needs positivity right now, and I feel like this song is necessary.” She credits the magic of modern technology for making it all come together, working with talented producers like Stemz, District 6 Studios, and Benje Music in hybrid mode from different locations in the region. She’s also collaborated with M1 on a single called “Wetter” for the 2025 season. “We’ve been talking about working together for years, and I’m so happy it’s finally happened,” she says. “M1’s a unique talent; there aren’t a lot of artistes like him.”

A Dream Come True: Chutney and Multi-Cultural Magic

Teaming up with Reshma Ramlal, Bitts has been reminded of the beauty that exists in T&T.

As if things weren’t busy enough, Lil’ Bitts has recently ventured into the world of chutney music. She got a call from the Pungalunks Factory to contribute vocals for a track with Reshma Ramlal, the Warrior Princess herself. The track, “Poowah Nah Ready,” is a dream come true for Bitts, who has always had an affinity for East Indian culture. “When I was a kid, I loved dressing in Indian clothes and watching Bollywood movies. I knew I wanted to do a Chutney song one day, but it had to feel natural. And this—this feels right,” she said. Bitts reflects on how much she’s learned and appreciated about Trinidad and Tobago’s multicultural beauty through this experience. “The energy on set, the unity—it was amazing. We’re one people, and that’s something I never want to forget.” The collaboration has already earned a place in the spotlight, with Ramlal making it into the semi-finals of the Chutney Soca Monarch competition.

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