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Archived: When Rihanna Wears It, Premier’s It, Rocks Out in It, DO YOU? New Campaign Launched.

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Would you wear it because Rihanna’s rocking it? Would you really? The Bajan superstar’s Fenty x Puma Spring 2018 campaign has been unveiled.

The Grammy award singer’s images for the new campaign were released on Monday and features models Slick Woods, Selena Forrest and Yasmin Wijnaldum, all of whom are photographed in the desert wearing  funky looks, undoubtedly inspired by some kind of motorcycling fetish. TEEN VOGUE highlighted the looks, showing a mix of sporty zip-ups, leggings, and crop tops, as well as leather pants, moto jackets, and high-hipped bodysuits.

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Beyonce Caught Candidly ‘Bubblin’ To Sean Paul in New Ivy Park Promo.

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While Beyonce’s IvyPark may have already sold out online, the entertainer’s promotion of the activewear line that sees her collaborate with Adidas, continues to be heavily promoted across social media. So heavily promoted is the awesome line of sweatsuits and other fitness gear that Bey’s even pitched her look to Caribbean fans around the world.

Beyonce’s Ivy Park has sold out online.

There’s really nothing like the sound of reggae to get us Caribbean folk all flustered and ready to peep the scene. Well Bey and her team certainly know us well so like clockwork, Caribbean people are buzzing about the Ivy Park brand, and many of us would’ve likely been in the online shopping craze. The brand officially relaunched on Saturday and features a number of style options, including sweaters, snap track jackets, track pants, jumpsuits, harness bags, hoodies, tees, cargo sweat pants and even skirts.

Beyonce on the dancehall tip.

The line primarily consists of an orange, burgundy and off-white color palate with prices ranging from $25USD to $250USD. Pre-sale items from the new collection, and Beyonce’s first with Adidas after dropping Top Shop and becoming the sole owner, went on sale on Friday and by the end of the day, Ivy Park socks were the only item left. By Saturday, there were reports that even those were sold out.

 

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Rihanna Goes Monochromatic and the World’s Buzzing.

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She constantly reinvents herself. The Caribbean queen of the international red carpet, Barbados born, Rihanna is all the rave today, this after her appearance on the red carpet of the British Fashion Awards on Monday.

Despite an anxiously awaited double album release that’s been promised for some time, the philanthropist, actress, singer and fashion label owner, maintains her appeal in the entertainment world, constantly impressing us with her style, naturally endearing personality and down to earth nature. This week, Rihanna’s mint green ensemble, worn on Monday, has everyone buzzing. Rihanna’s stylist said the monochromatic look donned by the singer was “a new way of approaching the evening gown.” Rih wore a sheer, oversized shirt over a structured satin minidress. 

Rihanna’s FENTY fashion label won at the British Fashion awards in the Urban Luxe category. The Fashion Awards took place at the Royal Albert Hall in London. The award was presented to her by Tyler, the Creator and by Janet Jackson, who told her: “You are loved for your style.”

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