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Archived: Patrice Roberts Takes A Viral Approach- Readies Herself for Tour Dates

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More and more, local entertainers are understanding the power of online marketing. Singer, Patrice Roberts has been capitalising on the viral option, making her engagements on local soil and internationally, available for all to see even after her gigs. Patrice World – a video blog featuring the behind the scenes action enjoyed by the ‘A Little Wine’ singer is updated pretty often and posted on the soca star’s Facebook fan page.

Patrice Roberts has certainly grown into a phenomenal stage act. She kick started her career in the Calypso arena and eventually moved on to make a mark with some of the most amazing carnival anthems of the past decade. As one third of the HD frontline which features Machel Montano and singer/songwriter, Farmer Nappy, Patrice hones her craft and owns an appeal that’s quickly broadening, expanding to cities and countries far and wide.

Patrice and her DJ, Titan VCD are gearing up for the Music Love Tour 2013.

Patrice and her DJ, Titan VCD are gearing up for the Music Love Tour 2013.

Between April and August her fans and certainly music lovers across the world, will have a chance to hear and experience Patrice as she sets off on what her team has dubbed  the Love Music Tour with her DJ, Titan VCD. Her first stop will be Houston, Texas this Friday and following performances during Trinidad’s Borough Day festival, Patrice is off to Miami on May 26th where she’s carded to perform alongside acts like Jamaica’s Beenie Man, Konshens, Elephant Man, Cocoa Tea, Sanchez, Trinidad and Tobago’s Lyrikal, JW and Blaze and St. Vincent’s Skinny Fabulous. That event is the 7th annual Best of the Best Concert in Downtown Miami.

We’re tipping our hats to Patrice. Growth should be celebrated and with that we continue to watch on with bated breath to see where her journey leads. Check out one of the instalments of Patrice World.

 

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Playboy’s First Creative Director In Residence, Cardi B to Dancer, Inhalemee : “I Love Her.”

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Rapper, Cardi B last night shared a quick moment with well known Caribbean dancer, Denisha ‘Inhalemee’ Burton, who shares Trinidadian roots with her. In an IG stories post, the pair showed fans a quick glimpse of their respect for each other, Cardi saying, “I love herrrr.” In 2018, there was speculation that the pair would hook up for Cardi to learn to ‘wine like a Trini.’

This past weekend, the Bronx born entertainer stepped out at an event attended by the Trini-Jamaican dancer where Cardi’s brand new Spiked Whipped Creams were the focus. Also in attendance were the rapper’s hubby, Offset, producer Timbaland, Teyana Taylor and Karrueche Tran.

Cardi’s got a lot to celebrate these days. She’s now Playboy’s first creative director in residence and the founding creative director and founding member of an upcoming platform, Centerford. In a statement last week, the ‘Up’ singer said, “It is a dream come true to officially join the Playboy family. “I can’t believe this is real. For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already — I can’t wait!”

On the topic of the ‘Centerfold’ job, the rapper said, “I’m also excited to launch our creator-led platform, Centerfold. Creators today deserve to express themselves freely and unfiltered. They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. This is what Centerfold is all about. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me.”

Cardi B is now Playboy’s in residence creative director.

Cardi B will oversee Playboy’s artistic direction on digital editorials, activations and upcoming co-branded apparel and sexual wellness products.

“Cardi B is a creative genius and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy,” said , in a statement. “Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand. I can’t wait to see what Cardi and our team develop together with our merchandise design, development and distribution capabilities and our best-in-class content production. I also can’t think of a better creative visionary to partner with us on the launch of Centerfold. Centerfold will revolutionize the creator economy just as Playboy magazine shook up the publishing industry nearly 70 years ago — and Cardi is the perfect shepherd into this new era.”

According to Ben Kohn, chief executive officer of Plby Group, Centerfold will ACenterfold will give creators an opportunity to “interact directly with their fans, expand their communities and build their own personal content and commerce businesses across music, fashion, art, activism and adult entertainment,.”

The platform is expected to launch this month.

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Sistaron’s Trailblazing. Artist’s New Hit Single, ‘Fwd’, Is All That!

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Rhonda Knights is the undisputed female HipHop queen of Trinidad and Tobago and this incontestable fact facilitated her rise to acclaim in the 90’s in Trinidad and Tobago, but she’s far from done. As fierce as she’s ever been, Sistaron, as she’s popularly known, now delivers another hit single, this time with melody that’s intrinsically Soca. 
Even amid pandemic restrictions, Sistaron remained focused, bent on delivering her unique sound, and that she has. She’s made a point of blending her country’s sweet, Soca melody with a few lines that bring home the head- bopping fire she’s well known for. ‘Fwd’ is a lyrically sound piece of work that’s uplifted with the production skill of none other than producer, LL Cool Blaze, with mastering by Keron ‘Sherrif’ Thompson. Peter ‘Wildfire’ Noel is credited with vocal co-production, building on their relationship from her previous release, ‘Waiting for You.’

When she re-emerged onto the Caribbean music circuit two years ago, Sistaron received a warm welcome. Her single, ‘Look Ting Now’ was enough to prove that she was prepared to leave a lasting impression. Now, with a thirst to deliver music that fans and people from all walks of life can relate to, dance and sing along to, the former Keskidee Karavan hit maker, elevates with ‘Fwd.’ 

“It’s a track that anyone can relate to – men and women,” she explained, adding that this particular single isn’t being marketed specifically to the carnival season. “A lot of the artistes have changed that mindset of creating music with lyrics specific to carnival. The pandemic showed many of us what needed to change. We’re at a crossroads where we simply want to release music for consistency and we don’t want to be pressed for a certain time period,” she said. The Miami based artist highlighted the chaos often caused when music is released specifically for the Carnival season, with artistes all clamoring for radio airplay. “This situation may prove beneficial to the industry, since now we can all focus on delivering music anytime, irrespective of a festival per say.” 

Sistaron

Still, the carnival lover maintains hope that Trinidad and Tobago will see brighter days ahead. “Many of us out here in the US are concerned because we know the strain the economy back home, is under. We know what our contribution annually, means to the economy,” she said, highlighting that no matter what, Trinidad and Tobago’s carnival is essential. 

Equipped with her individual style and flair, Sistaron says it’s never easy to reinvent oneself and keep going, and for that, she’s immensely satisfied with her determination. “I’m shocking myself all the time,” she said, laughing at the moments she often finds herself pondering the fact that she wrote the music she just happens to be singing. “Someone once told me that I should keep adjusting my crown, because they’re watching, and that fueled me to keep going,” she admitted, adding, “reinventing myself and producing good stuff is giving me my own vibe right now.”

She tells up and coming creatives to avoid placing boundaries on themselves, saying that it’s good to broaden their perspective so they can see a wider spectrum of all that they can be. Her new single is testimony to that mindset- the artist explaining that it all came together as it needed to, after multiple random chats with friends and even a chance encounter with an Afro Beats mixtape she’d heard almost two years before. “This song is made up of a little of everything, meshed perfectly to deliver a huge something that’s not only relatable, but honest and real,” she said. 

For the very latest on Sistaron, follow her on Instagram @sistaron.

CHECK OUT THE NEW MUSIC VIDEO

Press Release: Etcetera The Company

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