While some in Trinidad and Tobago and even across the Caribbean found no issue with the word ‘J’ouvert’ being used by actor Michael B Jordan and his partners for their new rum, scathing backlash from countless others has seen the Black Panther actor apologize to the community overnight, saying the rum would be renamed. His statement came on the heels of international rapper Nicki Minaj’s social media comment on the issue, hours before.
In his Instagram stories, Jordan said “the past few days has been a lot of listening, a lot of learning and engaging in countless community conversations.”
The matter of the word ‘J’ouvert’ being trademarked in the US, drew concern from cultural gatekeepers who questioned why a word, while French-creole by origin, yet innately and completely representative of the Trinidad and Tobago created pre dawn carnival celebration, would be taken for use in generating personal profit at a time when the issue of cultural appropriation is quite sensitive.
Many Trinidad and Tobago nationals, angered that in the trademark filing it was stated that the word had no meaning in a foreign language, became duly defensive. In a Newsday interview, Attillah Springer explained in greater detail, the history of the word, highlighting its true root in the emancipation of slaves. “J’Ouvert is part of our emancipatory process. It is a ritual, and it becomes really problematic for someone to try and own that. We rioted for this. We rioted for the right to have J’Ouvert…J’Ouvert is about visibility. J’Ouvert is about protest, celebration in the face of people who did not see you as a human being.”
Michael B Jordan, in his statement on social media on Tuesday morning said while he hoped to celebrate and shine a positive light on a culture that “we love and respect”, he and his team have heard the outcry and are now in the process of renaming the rum.
The Caribbean Music Awards, set to take place on Thursday, August 28th, has announced its 150 nominees. Leading the nominations are Jamaican artistes, Masicka and Shenseea, who have been nominated for 7 awards each, while T&T’ Patrice Roberts and Kes have been nominated in six categories. Vybz Kartel, Nailah Blackman, Chronic Law, and Kranium each earned five nominations.
Problem Child at the 2024 Caribbean Music Awards.
The event which will take place in Brooklyn, New York, and is being hosted for the third time this year, is presented by Caribbean Elite Group. Forty categories will see Caribbean artistes vie for awards in a ceremony that is tipped to be the most electrifying yet. Voting began on April 9th via www.caribmusicawards.com and will close off on May 31st.
This year, seven new categories have been added reflecting Caribbean artistry’s ongoing evolution and global influence. New additions include Reggae – Collaboration of the Year and Reggae Song of the Year. Also making their debut are Female – International DJ of the Year,Caribbean Fusion Song of the Year, Caribbean R&B Artist of the Year, Zess-Steam Artist of the Year, and Gospel Song of the Year. Artistes nominated in this new category are Lady Lava, Father Philis, Nelly Cottoy, Sackie, Trinidad Killa and Yung Bredda.
“From unforgettable performances to cultural milestones, the Caribbean Music Awards honors the best of the best—from Soca, Dancehall, and Reggae to Kompa, Chutney, Gospel, and more. This celebration is not just an awards show—it’s a movement that pays tribute to the vibrant heartbeat of the Caribbean,” say organisers.
On Friday night in Brooklyn, New York, an extraordinary tell-tale of Caribbean influence showed boldly on the outskirts and inside the downtown Brooklyn, Barclays Centre. Jamaican dancehall king, Vybz Kartel, having survived incarceration and illness over the past 13 years, had returned to the spotlight and would be appearing on stage at Barclays – something thousands, unable to travel to the artiste’s Freedom Street return concert last December, in Jamaica, had been anticipating for months.
Adidja Palmer, famously known for his Gaza-touting refrains and suggestive lewd lyrical traps, thoroughly enjoyed by the opposite sex, had been freed of a murder conviction on account of the intervention of the London Privy Council in 2024. Upon his release from behind bars, he called on the youth to stay on the side of the law and refrain from ‘badness.’ In January, Palmer was granted his US visa. He now resides in Florida, something he confirmed last Friday, during an interview with hosts of the Breakfast Club, Charlemagne, DJ Envy and Jess Hilarious.
Vybz Kartel on stage at Barclay’s Centre.
This past weekend, Vybz Kartel returned to his glory, single-handedly luring a massive crowd on both Friday and Saturday nights to the Barclays Centre. “Back to back, never done before – sold out, so let’s talk about this,” said female Dancehall superstar, Spice in a social media video. She too had made an impact on both nights, reveling in the spirit of camaraderie and culture.
Last year, the same venue had been sold out with double shows delivered by Reggae and Dancehall icon, Buju Banton. Like Vybz Kartel, he too had been imprisoned for many years and upon his re-entry into the United States after approximately 6 years of freedom, Buju’s desirability was unmatched. This past Friday, in what no one expected, Buju Banton would appear in support of Kartel at Barclays Centre. “This is Buju Banton doing it for the culture; supporting Vybz Kartel here in Brooklyn tonight. Let’s get it right,” he said in an online video post.
Buju and Vybz Kartel had not met in person in 16 years, according to reports.
Many years before, in the early years of his emergence, Vybz Kartel had been infamously reprimanded by Buju on stage, something that many fans of Kartel had not forgotten. Fast forward more than a decade later and this simple show of support has been declared a winning move for Jamaica’s culture and the country’s brand. “Don; meh mentor,” hollered Kartel upon greeting the “Circumstances” singer. An embrace and a humble admission by Buju would lead to Kartel’s admission that Buju Banton has always been the artiste he’s looked up to. “One Buju Banton; my favourite DJ ever of all time. Him inspire me,” said Palmer.
Vybz Kartel has immensely impacted Caribbean brand awareness in present day, much like Bob Marley did over 30 years ago. Buju Banton, similarly increased caribbean brand value over the past 25 years, creating historic moments globally on stages around the world, and even winning a Grammy award for his album, ‘Before the Dawn.’ Most recently, Vybz Kartel released a new single honoring God. On stage on Friday night in Brooklyn, the artiste broke down in tears while performing the track. Fans who attended the show have since called that particular part of the event, the most impactful.
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