Superstar rapper, Nicki Minaj has joined the list of Trinidad and Tobago nationals who are calling on US actor, Michael B Jordan to change the name of his recently launched, ‘J’ouvert Rum.’
In a social media post this afternoon, the Trinidad born rapper said, “I’m sure MBJ didn’t intentionally do anything he thought Caribbean people would find offensive- but now that you are aware, change the name and continue to flourish and prosper.”
The post has since garnered the support of thousands of Caribbean people, most posting their appreciation for her voice on the matter. It’s been two days since the backlash began, on the heels of the launch of the rum on Saturday in the US. Delving into the historical significance of the word ‘J’ouvert’, Minaj quotes Trinidadian artist, Xaria Rae Roxburgh who’s explanation has since been highlighted by internationally acclaimed gossip and news blog, The Shaderoom.
Michael B Jordan has yet to make any statement on the matter. In Trinidad and Tobago, the country’s Trade and Industry Minister Paula Gopee Scoon has expressed concern over the matter and made it clear that it would be further investigated. A petition, started in the US by Caribbean blogger and podcaster, Jay Blessed of Jay Blessed Media, has since been signed by over 10,000 persons, calling for the trademark process in the US, to be stopped. On her social media platform, JayBlessed founder, Jaime Alleyne Morris wrote, “Well, we started with awareness, a petition was created to prove that our community is rightfully outraged, then we will file a Letter of Protest to the USPTO Commissioner with these signatures attached.“
With Nicki Minaj’s voice now added to the matter that is seen by many as cultural appropriation, all eyes are now on the Black Panther actor and his team to see what happens next. A rum bar called ‘Las Lap’ in Lower Manhattan already a part of his business ventures, the thirty-four year old Hollywood star’s ambitious move to add J’ouvert’ to his Caribbean-inspired restaurant menu that includes jerk chicken spring rolls, really isn’t too surprising when you think about it!
Buju Brings the ‘Summer Bubbler’. Entertains Fans Online. VIDEO INSIDE.
New music now making the rounds, reggae and dancehall heavyweight, Buju Banton stays focused and happy at home in Jamaica, delivering to fans worldwide, pieces of himself via online platforms like Instagram. On Wednesday, on the heels of news that he’d unleashed a brand new summer bubbler with the ladies in mind, Gargamel solidified the promotion of the track with a mini concert that engaged fans from as far as Ghana.
It’s been almost two years since Buju’s career, like that of many other Caribbean artistes, has been halted- with no major concert events being planned. He appeared alongside Beres Hammond on a virtual stage in February this year, but of course, that was nothing like a live show would be. Still, Buju’s creativity remains powerful and present.
The latest single, “Summer Body”, is aimed at offering fans a little fun and enjoyment, according to the artist. In a statement, the song is described as one that borrows signature sounds from the 90s reggae/dancehall era and features Buju’s quintessential deejay style over a hardcore Dancehall riddim. The song was produced by Buju himself, alongside dancehall staple Jon Jon. According to Buju’s team, the new release encourages fans to celebrate life, remove doubt and any sense of restriction from their minds.
On Wednesday, as he engaged fans on his Instagram live, Buju smiled happily, singing his new release and even belting out familiar tunes from the past. Take a look at how that went down…
Shenseea’s New Video “Run, Run” Bashed As “Demonic.” Rvssian Retorts.
In just five days, Shenseea’s latest music video, “Run Run” has been streamed over 2.4 million times on YouTube. Whether that’s fueled by criticism over the “demonic” imagery of the video, as some call it, or just plain curiosity and fan loyalty, we’re uncertain, but 2.4 million streams in a week, is big news.
Earlier this month, Shenseea announced her new management alignment with Canadian, music exec, Wassim ‘Sal’ Slaiby. In an Instagram post, the Jamaican artist who had previously been managed by Romeich Major, said she was happy to now have a manager with “such dynamic character on my team.” Shen alluded to big moves ahead, saying, “we’re about to unfold a new chapter.”
Just a few days later, a promotional video was posted to her IG, showing what was on the way. The video for “Run Run” portrayed visuals that leaned more toward the international trends seen in videos like Megan Thee Stallion and Cardi B’s “WAP” and Lil Nas X’s “Montero” music videos. Some fans dug in after the video’s release on Friday. “Omg, I’m so sorry for Shenseea… she don’t know what she’s getting into,” one person wrote on YouTube. Another said, “We need more music videos with artists ascending into Heaven, normalize ascending instead of descending into hell.” Some even posted prayers for their Jamaican dancehall sweetheart.
The new single is the first track off of Shen’s debut album. On the weekend, Shenseea posted a scene that showed her being lowered into what one can only assume is “hell.” She wore bull horns in the excerpt. She told fans this was her favorite scene.
In response to comments against the visual creativity, producer Rvssian took to Twitter. “They say people sell them soul. But how much do these type of things go for? 😂 and is a store or what? Mi confuse😂😂” he retorted. He continued by saying that he praises God and has given all his success and credit to Him, lashing out at critics with biblical reference, saying, “The Bible say Matthew 7 – do not judge…do you know the rest? But you guys are more holy than we are- look into ya self.”
His response was quite similar to one given by incarcerated dancehall artist, Vybz Kartel who was asked about allegations that he had sold his soul for fame, by On Stage host, Winford Williams, prior to his incarceration.
HERE’S SHENSEEA’S “RUN RUN” VIDEO
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