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Archived: Launch Pad Label for Jamaica’s Kartel, Shaggy, Beenie and Others, Set to Celebrate 40 Years.

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Legendary U.K. based reggae label, Greensleeves Records will celebrate its 40th anniversary with new and commemorative product releases and multiple events in London, Paris and New York throughout Spring and Summer 2017. The festivities kicks off this April for Record Store Day and continue through September capping at the Notting Hill carnival in London. Key releases this year include new albums from current label heavyweights Alborosie and King Jammy, plus re-issues and compilations from the historic label catalogue. Greensleeves has continued to flourish since becoming part of VP Records in 2008 and continues to prevail in retaining its own identity, making its 40th anniversary a true celebration.

Beenie Man is one of many Jamaican entertainer’s whose music is apart of the Greensleeves/ VP Brand.

Greensleeves Records was founded in 1977 by Chris Sedgwick and Chris Cracknell after the two reggae enthusiasts moved their record shop to Shepherds Bush, London. Through licensing and commissioning original recordings from Jamaica’s top producers, Sedgwick and Cracknell built a formidable catalogue of essential reggae while catering to the developments of lover’s rock and dancehall reggae styles. The label is also hailed as being the launch pad for the successes of legends Barrington Levy, Shabba Ranks, Beenie Man, Mr. Vegas, Shaggy, Elephant Man, Vybz Kartel and more. 1977 was a seminal year in music and Greensleeves played a significant role in catapulting reggae onto the international stage.

Now, with its 40-year anniversary, there couldn’t be a better time to initiate celebrations for a label that began in a record shop, than on Record Store Day –  a day for international music lovers and vinyl collectors. On April 22nd, Greensleeves releases the limited press 7″ EP titled “White Man In Hammersmith Palais.” The title is from the 1977 song by the punk rock legends The Clash, inspired by a concert line up that featured Ken Boothe, Dillinger, Leroy Smart and Delroy Wilson. The 7″ EP features a hit from each of the four artists, packaged with a replica of the concert’s promotional poster. June 21st is Paris Music Day, and the label plans to commemorate its 40th anniversary with an outdoor sound system performance by Blackboard Jungle Sound on the grounds of the Cite De La Musique: Philharmonie De Paris in Paris, France. The museum is the site of the current exhibit on reggae culture titled Jamaica Jamaica! On the same day, the label plans a 40th anniversary celebration concert at the legendary BB King’s in Times Square, New York. Events will continue in London through August and September including the Greensleeves 40th celebration concert at the One Love Reggae & Dub Festival.
Though Greensleeves label mines the catalogue for collector’s packages each year, the 40th anniversary boasts classic album re-issues from Hugh Mundell, Augustus Pablo, Keith Hudson, Sylford Walker, Linval Thompson and more. Further emphasizing the depth of the combined VP/ Greensleeves vault, the company will release 40th anniversary editions of Culture “Two Sevens Clash,” “African Dub Chapter Two” by Joe Gibbs and a three LP/ three CD, 40th Anniversary edition package of The Congos “Heart Of The Congos.” Greensleeves 40th anniversary promises to be a collectors dream, with multiple classics available with rarities and extras. Also, coming this year is the forty-track “Total Reggae – Greensleeves” giving fans a four-decade overview of Greensleeves label classics.
“We are very proud of the legacy of the Greensleeves label and all of our joint successes so far,” said Randy Chin. President of VP Records. “We will continue to nurture and enhance this catalogue that is essentially a history of the music. Here’s to the next 40 years,” Chin continued.
“Greensleeves Record label is riotous, razor-sharp and perennially cool” notes U.K .journalist John Masouri, “it’s a grand archive, with many of the best reggae and dancehall recordings ever made.” The label has remained faithful to the music and is worthy of the celebration.
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International Buzz

Rihanna’s Surprise Appearance at Jay-Z Concert Sends Fans Into a Frenzy

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Caribbean business and music superstar, Rihanna once again reminded the world of her unmatched star power, last weekend, after making a surprise appearance at Jay-Z’s highly anticipated concert in New York, on Sunday night.

The Barbadian superstar was among a host of celebrity guests in attendance as HOV celebrated his return to the stage before a sold-out crowd. The moment quickly became one of the night’s biggest talking points, with videos and photos of Rihanna circulating rapidly across social media and entertainment platforms worldwide.

Known for commanding attention wherever she goes, Rihanna’s appearance sparked an outpouring of excitement from fans across the Caribbean, many of whom took to social media to celebrate seeing one of the region’s most successful entertainers supporting her longtime friend and mentor. The appearance also reignited conversations about the singer’s own musical future, as anticipation continues to build for her long-awaited return to music.

Although Rihanna has spent much of the past few years expanding her global business empire through Fenty Beauty, Savage X Fenty and other ventures while embracing motherhood, her every public appearance continues to generate headlines. For many fans, even a brief appearance is enough to fuel speculation about upcoming performances, collaborations or the elusive album often referred to simply as “R9.”

Jay-Z’s concert also attracted an impressive list of celebrities from the worlds of music, sports and entertainment, reinforcing the event as one of the biggest cultural moments of the summer. Rihanna’s presence, however, remained one of the standout highlights, with Caribbean fans proudly celebrating another reminder of the global influence of one of Barbados’ greatest cultural ambassadors.

While no announcement regarding new music was made, Rihanna once again demonstrated that she remains one of the entertainment industry’s most captivating figures, able to dominate headlines without even stepping up to a microphone.

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International Buzz

Trinidad and Tobago’s Kes The Band Shares Feel Good Soca Vibes on NPR Music’s Tiny Desk.

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Internationally acclaimed, Trinidad and Tobago band, KestheBand scored big points, delivering a vibrant, culturally rich performance on NPR Tiny Desk Concerts. The pre-recorded showcase was uploaded to YouTube, for the viewing enjoyment of over 12 million, on Friday, May 8th. It was recorded at NPR Music Headquarters in Washington, DC.

The set featured classic Soca hits including ‘Hello’, ‘Fallin’, ‘Rum and Coca Cola’, ‘Jolene’, ‘Cocoa Tea’, ‘Wotless‘ and ‘Savannah Grass’. Also featured in the spotlight were three other Caribbean musical superheroes – Calypso Queen, Terri Lyons, Ace pannist, Dane Gulston and St. Lucia’s very own, Teddyson John. Their accompaniment added both visual and acoustic appeal to the showcase, likewise the men who musically embellish Kes The Band.

Steelpan aficionado, Dane Gulston was also a part of Kes The Band’s NPR Music Tiny Desk showcase.

Lead vocalist of Kes the Band, Kees Dieffenthaller, reflecting on the historic moment for the band, said it was an honor. “Performing at Tiny Desk is an incredible honour that we’ve dreamed of for a very long time. This moment is a powerful reminder of how far Caribbean music can travel when it stays true to its roots. To strip it down, feel every note, and share that energy with the world in such an intimate space—it’s something we’ll carry with us for the rest of this journey.” Dieffenthaller added, “We are vessels of sound and song, and this moment is so much bigger than us: it’s about our culture, our people, and our joyful connection we bring through music.”

Kees Dieffenthaller- lead singer of Kes The Band, is flanked by fellow artistes, T&T’s Terri Lyons and St. Lucia’s Teddyson John.

NPR Tiny Desk host and series producer Bobby Carter praised the band’s performance. He need that Kes the Band brought something truly special to the NPR Tiny Desk, defining that special something as a sound that feels both deeply rooted and globally resonant. He said that ahead of Caribbean American Heritage Month, celebrated across the US throughout June, Kes The Band’s performance is a celebration of Caribbean culture in its most dynamic form.

The outstanding showcase comes as KestheBand completes the European/UK leg of the ‘Roots, Rock, Soca’ Tour, which officially kicked off in Paris, France on April 30th – including historic sold-out dates in London and a double-run in Amsterdam. The tour, hosted in collaboration with Live Nation and WME, is set to kickstart its North American journey with Seattle, Washington State on May 28th and marks the beginning of an expansive international journey connecting audiences through Caribbean sound and spirit.

Check out KestheBand’s NPR Tiny Desk Performance now.

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