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Jamaica’s Lila Ike and Nigeria’s Davido Drop ‘Flex My Soul’ Celebrating Billboard /HONDA Collab.

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On Friday, March 22nd, Billboard, in partnership with Honda, announced the release of a new song from Grammy Nominee Davido and internationally acclaimed songbird Lila Iké. “Flex My Soul,” celebrates the 5th anniversary of Billboard and Honda’s collaboration on Honda Stage, the music platform offering unique, behind-the-music storytelling and celebrating the journeys of established and up-and-coming artists.

In partnership with Billboard, Honda Stage provides breakthrough and established artists a platform to share their stories and connect with music fans through docu-style video content. The latest, “Flex My Soul,” is inspired by living in the moment, chasing your dreams, and acknowledging life’s blessings.

Davido is a Nigerian singer, songwriter, and record producer, regarded as one of the most important Afrobeat artists of the 21st century. Lila Iké is a Jamaican-born songstress known for her distinctive delivery, old-school sensibilities, and modern-day swagger, with her unique fusion of contemporary reggae with soul, hip-hop, and dancehall elements.

“The first time I heard this song and heard what Davido was saying, I was inspired to speak on the topic,” said Lila Iké. “To me, the song speaks about being happy, living your dream, and staying positive while celebrating life with people you care about. I decided to continue on that wavelength of feeling blessed, driven, and in a celebratory spirit for all the blessings that have been manifesting in my life.”

Honda Stage celebrates music’s breakout stars on the verge of global notoriety. Each featured Honda Stage artist has a unique story hinged on their dreams to succeed in the industry and their determination to make their dreams a reality. Past Honda Stage featured artists, in partnership with Billboard, include Roaslía, Bad Bunny, Natti Natasha, Normani, and many others.

“We couldn’t be more thrilled about our partnership with Honda,” says Dana Droppo, Billboard’s Chief Brand Officer. Together, we’ve pioneered new avenues of creativity to drive innovative content that resonates with music audiences worldwide.”

Check out “Flex My Soul” on Billboard.com and the Honda Creative Studio on YouTube.

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Caribbean Buzz

Jamaica’s Lila Ike Calls for More Caribbean Unity.

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Grenadian artiste, Jeverson.

Caribbean artistes, Sabrina Francis, Lila Iké, Patrice Roberts and Mr. Killa recently performed at the Grenada Caribbean Music Festival. The event was hosted at Port Louis Lawn, St. George’s on June 22nd. Grenadian artiste, Jeverson, was also a part of the experience. He said, “Our festival has thrived thanks to the incredible support from our community. It was key to spotlight Grenada – ensuring that the Vibes Stage entertainment exclusively featured Grenadian acts.”

Jeverson – a singer, songwriter and businessman, was the first as the first Grenadian to make an appearance on the popular television series ‘American Idol.’ “We’re really proud that our event started on-time – our production team did an amazing job ensuring that everything ran smoothly for our patrons to deliver world-class entertainment,” he said of the event’s production.

Afro Caribbean Pop, Reggae and Soca Hit Grenada

Sabrina Francis

On Saturday, Grenadian songbird, Sabrina Francis set the tone for the evening’s festivities. Her signature blend of Afro Caribbean Pop and RnB, was thoroughly enjoyed by the audience. Together with The Treehouse Band, she delivered songs like, “Cocoa Tea” and “Mama Say,’ among others. Jamaican reggae artiste, Lila Ike, who is herself, fast becoming an international sensation, also graced the event’s stage. She performed an hour- long set, which featured songs like “I Spy”, “Where I’m Coming From” and her latest, “He Loves Us Both” – a track done collaboratively with, H.E.R. Ike called for more unity among Caribbean people during her performance. She praised her Grenadian counterparts for welcoming her with open arms to their island.

The event would later be energized with Soca artistes, Patrice Roberts and Mr. Killa, delivering their high impact performances. Backed by the A-Team Band, Roberts gave those present her all, singing, ‘Anxiety,’ Old and Grey,’ and ‘ Mind My Business,’ among her countless other hits. Son of the soil, Mr. Killa, known for his memorable stage shows, did not fail to bring further excitement to the show, in the end closing the festival with just a sample of what’s to come for Spicemas 2024.

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Caribbean Buzz

Soca & Dancehall Week Wrapped. Hoppy – “It Was The Right Time to Pay Tribute.”

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Trinidad and Tobago has experienced the effects of Scorch Radio’s concept of a Soca and Dancehall week and by the looks of it, it may be the start of an annual staging. The series of events, which included several panel discussions, ended with a massive concert at the Queen’s Park Savannah on Saturday night.

Shenseea, Popcaan and several local entertainers, including Isasha and Sackie, thrilled the crowd of young partygoers on the final night, but even before that, the energy of the concept had been felt across the island. In the lead up to the weekend, Caribbean Musicon was held and focused on sharing ideas and discussing areas of concern in the promotion of Caribbean music, to global audiences. Free to enter and experience, the four day symposium featured several panel discussions and even offered students an opportunity to learn some of the career paths that are available to them in the business of entertainment.

Among those who spoke at the live panel discussions throughout the series, were globally known songwriter and singer, Angela Hunte, Soca artiste, Farmer Nappy, event promoter, Jules Sobion, National Carnival Commission CEO, Keiba Jacob Motley, cultural entrepreneur and producer, Lorraine O’Connor, UberSocaCruise publicist Jodi Covington, music producer Kasey Phillips and former Major Lazer member, DJ and Producer Jillionaire. Several members of the TriniBad genre’s advocates, inclusive of artistes and producers, along with Dime Media’s, Delicia Patterson, were also included in the mix.

Singer, Songwriter Angela Hunte

Supported by the Ministry of Culture, Tourism and the Arts as well as the Ministry of Sport and youth Development of Trinidad and Tobago, the cumulative event was deemed necessary by Scorch Radio boss, Kwesi Hopkinson. “We felt it was the right time to not only pay tribute to these artforms, which have shaped and colored our lives, but to also have those essential discussions about the industry and the way forward, and our respective roles and responsibilities in advancing and evolving our industry toward achieving more and more success,” he said.

On June 19th, Stink and Dutty was held at the Savannah, in the lead up to Stage Show on Saturday night. The well known event, which is a carnival staple, saw fete lovers emerge in all their glory. “This is the greatest party in the world,” said Aaron ‘Voice’ St. Louis, at the event last Wednesday. “I doh care what nobody say, this should be a staple for tourists when they visit the island. They should get a Bake and Shark, doubles, or whichever Trini food they prefer. They should visit Maracas Beach, Caroni Bird Sanctuary, but after all that… and before they leave… all fun-loving tourists should definitely attend Stink N Dutty,” he said. The Stink N Dutty event featured artistes like Angela Hunte, Mical Teja, Voice, Skinny Fabulous, Jamaica’s Jada Kingdom and Rajah Wild and T&T’s Yung Bredda Entertainment.

On Saturday night, even amid a 6.2 magnitude earthquake that shook the ground, patrons at the Stage Show took in the stageside excitement of Shenseea. She preceded Popcaan who generated tremendous fan love. The enthusiasm for dancehall music, as a Caribbean genre, was evident, particularly among the youth. On stage, Popcaan revealed that he is presently working on a new album and would be recording while in T&T.

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