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Archived: Jamaica Carnival Ends, Shenseea Keeps the Net LIT.

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The Caribbean superstars came out in full force as Jamaica’s Carnival excitement climaxed on Sunday with road revelry quite similar to what’s experienced in Trinidad and Tobago and other parts of the world where carnival is a staple. Jamaican dancehall sensation, Shenseea however, kept the internet lit with videos and photos all giving the world a glimpse of the carnival euphoria, this time, on her island.

Shenseea was on fire yesterday, in Jamaica.

The dancehall beauty, who’s managed to steal the hearts of global audiences in less than five years, maintains her social media engagement like no other. That, we believe, is what may be the defining tool in this young artist’s powerful marketing and promotion strategy. In Jamaica yesterday, Shenseea partied like a true Caribbean fetter. She wore an amazing fuchsia feathered costume delivered by Xodus Carnival and rubbed shoulders with the likes of T&T’s Bunji Garlin and fellow Jamaican artist, Aidonia on the road.

Other Caribbean celebs like Aidonia and T&T’s Bunji Garlin were a part of the road revelry in Jamaica on Sunday.

A number of Trinidad and Tobago carnival thrills made their way over to JA this year, among them, JAM Nation- an event that draws thousands annually in T&T. Caesar’s Army was there again with their AMBush event as well. The Caribbean is undoubtedly proving to be the essence of global fun and excitement. From carnival revelry to cruises like Soca on the Seas that provide carnival entertainment and Caribbean cultural thrills on ¬†board, there’s no denying that the Caribbean’s where it’s at!

Caribbean Buzz

Shenseea Signs International Endorsement Deal with Carib. Locals Question The Move.

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This past weekend, much of the consistent chatter across social media stemmed from news that emerged on Friday that Jamaican dancehall artist, Shenseea had been selected by Trinidad and Tobago’s Carib Beer, to be their newest international endorsee.

Ecstatic for having signed her ninth endorsement deal, even amid the pandemic slowdown, Shenseea shared the news with fans via social media. Despite her happiness though, many questioned why the company would choose a Jamaican artiste to be its international brand ambassador, over a Trinidad and Tobago entertainer. In response, one person took to a popular Instagram page saying, “The reason our local dancehall artistes don’t get sponsored from these companies like @caribbeer @stagamansbeer @digiceltrinbago etc is because of the type of music they promote, which is violence. Big name companies won’t endorse that.”

Shenseea signs international endorsement deal with Carib Beer.

Others chose to disown the Carib brand altogether, making it clear that their choice of beer would always be Carib’s brother brand, Stag. One person went on to suggest that Trinidad and Tobago’s artistes may not be considered ‘marketable.’ “Maybe you Trinis are not marketable and Shenseea is, and Carib tryna go global and not just local. You guys need to look at it as business and not because you from Trinidad you should get that.”

That comment sparked a firestorm of rage from locals, taking the conversation to the carnival culture, with a well known carnival photographer going as far as to say, “Jamaicans use our designers and brands for their carnival. In fact their uptown crowd may love soca as much as they love dancehall…”

Amid the tit for tat playing out across social media, the company has not made any counteractive remarks on the issue. A statement issued simply welcomes the dancehall superstar to the company, highlighting the good feedback received in the aftermath of the announcement.

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They Passed The Bar Exam. Now These Young, Female Attorneys Are Encouraging Other Women.

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There’s a 26-year-old female attorney who hails from the fishing village of Charlotteville, Tobago, who, having recently achieved her lifelong goal of becoming an attorney at law, says she wants other young women to aspire for greatness.

Jose-Ann Hackett told EBUZZTT she’s wanted to be an attorney since she was just 5-years-old. Now attached to the law chambers of Ingrid Melville and Company in Tobago, Jose-Ann says it’s her personal desire to lead in the industry with integrity, honesty and wisdom “because while there may be many attorneys in our small society, there is always room for good, upstanding attorneys.”

JoseAnn Hackett (left) and Desiree Tommy.

Hackett along with her friend, Desiree Tommy were called to the BAR in December. Tommy is now an attorney at the firm of Hove and Associates Attorneys in Trinidad. She attended UWI, Mona and graduated with honours with a Bachelor of Law degree. She is the eldest of three while Hackett has one younger sibling.

“Be happy to see others win.” This was the expression of the young Trinidad based attorney as we questioned her on the advice she’d offer to other young females like herself. “Stay focused and consistent in pursuing your own goals and you will achieve your own success in time,” she encouraged. Tobago based Hackett told us she sees the profession as an opportunity to help those who are prejudiced, and bring justice for the voiceless. “I want young women to know that they should never allow stereotypical elements to define them. I am a testimony of persistence, determination and manifestation,” she said.

Desiree, who attended the Hugh Wooding Law School, obtaining a Legal Education Certificate before gaining work experience in Jamaica and St. Lucia, emphasised the need for young people to consistently work hard to achieve their goals, while engaging in activities that facilitate and enhance the learning and understanding of their desired professions. “If you happen to stumble or fall along the way, fix your crown and keep pushing,” she said.

Hopes for 2021

The young female attorneys hope to inspire others to follow their dreams and work hard toward it.

“My hope for 2021 is to be the change the society needs in whatever way I can effect change,” said Hackett. Her ambition is to continue working arduously to bring peace and justice for people who are prejudiced and helpless in their situations, within the confines of the law. “I want to make a mark in Trinidad and Tobago, in my own, unique way.”

Tommy says she strives to become the best version of herself possible. “As I continue to learn and grow in the legal profession, I will forever be humbled by the opportunity to vigorously defend and serve others. My hope is to be a role model to young women and a voice for the defenceless in the continued pursuit of justice.”

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