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DJ’s Being Paid for Play? Comedian and Radio Personality POWERFULLY States Her Claim.

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Rachel Price is never to be toyed with. She’s a tough one when it comes to the business of entertainment in the Caribbean and while her words can be as stinging as her comedic expressions when she hits the stage, the proclaimed Queen of Caribbean comedy is often fearless when she has the proof to back her words. This morning, on the airwaves of urban frequency, RED 96.7FM, Price excitedly pounced on the topic of the Road March contenders and the race to the finish, suggesting that a competing frequency has been pushing its own agenda in playing Machel Montano’s music more than the music of the other competing artistes, and even going as far as to suggest that DJs at many radio stations were enjoying payment for airplay.

Patrice Roberts’ “Sweet For Days” has been a refrain for weeks. PHOTO CREDIT: Jermaine Cruickshank 

Calling for the people on the ground to be given the opportunity to decide on the Road March, Price said while she had no problem with the music receiving widespread rotation, she was bothered by the unfairness of the present situation. She noted that on the weekend when Montano’s song was released, the radio in her vehicle had been on the competing frequency, where for an extended period of time between driving to complete various errands, she had heard the song unceasingly wheeled and played.

Many are now taking to social media with their views following the weekend explosion of Machel Montano and Superblue’s “Soca Kingdom.” Many are in agreement with Price’s sentiments while others argue that Machel has the recipe for the Road March. It was also suggested this morning that the population had been brainwashed, a term that has been used to describe the Machel madness, for years.

Iwer George’s “Savannah” has suddenly been pushed back it would seem, with Montano’s weekend release. PHOTO CREDIT: Jermaine Cruickshank 

Iwer George, Patrice Roberts, Ricardo Drue and some say, Shurwayne Winchester all have tunes that are deserving of equal airplay for a chance at the coveted Road March – the song that is most played for masqueraders to cross the various judging points, on Carnival Monday and Tuesday. No airplay or little airplay would obviously equate to less than thunderous reception from the masses at fetes. When that is experienced, DJs then cast  the songs that receive little reaction to the back of the pack. FAIR OR NOT? You tell us.

Montano meanwhile, is preparing for his Machel Monday concert event he has aptly coined, “Soca Kingdom”. That takes place on February 5th with tickets being sold for $300, $600 and $1200 for General, VIP and Platinum All Inclusive, respectively. He performs at Army Fete on February 2nd at the Queen’s Park Savannah where as we understand it, every Road March contender will have the chance to show the crowd the strength of their contender prior to the Road March race.


 Ricardo Drue’s Intensity is certainly a Road March contender but airplay has been minimal. 

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Ricardo Drue Makes Statement at Soka In Moka

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No, this has nothing to do with the fact that he and his daughter’s mother were seemingly coupled up backstage at Soka In Moka…. (wink,wink), but it does however have a lot to do with the fact that Drue maintains a high standard of performance delivery on stage in Carnival 2019! The “I Got You” singer, delivered seamlessly at the carnival staple event on Sunday night, proving he’s certainly got what it takes.

Ricardo’s been a part of the All Starz frontline lineup for quite some time. He’s definitely earned his place in the game. On stage at Soka in Moka, the young artiste presented a refreshing and exhilarating set that included his hit singles, “Professional” “Bet” and “Vagabond.” He was well received by the crowd of primarily mature fete lovers who couldn’t help themselves when the young charmer pulled out the stops and delved into some old school refrains.

Ricardo Drue

Drue’s physical presence on stage is always one to admire as well. Perfectly suited in a khaki coloured suit on Sunday night, he worked the stage, and with little to no talk in between songs, Ricardo simple ACED it!

Take a look at what we managed to capture of the young performer at Soka in Moka 2019.

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Machel, Ashanti Team Up on New Soca Track.

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Team work makes the dream work. Nobody in the Soca industry has had more collaborations with other artistes, like Machel Montano has. From Walker Hornung to Wyclef Jean, Shaggy, Charly Black, Buju Banton, Beenie Man, French Montana and now RnB songbird, Ashanti, Machel knows the worth of team work.

Ashanti has teamed up with Machel Montano

The Monk’s in full carnival mode these days and he’s got the music to prove it. A recent count on the number of releases he’s managed thus far, exeeeded 10! Makes us all wonder where other artistes would fit in really, but this certainly isn’t unusual. Machel Montano has always worked hard to prove his worth as an industry leader. Behind the scenes, business moves such as this one with Ashanti, certainly prove his strategy-making prowess. He should never be discounted when it comes to that! With another Machel Monday around the corner, collaborations like this one with the “Rain On Me” singer, prove effective in marketing his event. Now, there’s hardly a doubt that Ashanti’ll be on stage with Machel at the highly anticipated carnival concert event.

Last year, a single track done with French Montana essentially sealed the inclusion of the HipHop act on the MM cast. So far, Machel’s other major collaboration this season has been done with fellow soca heavyweights, Bunji Garlin and Skinny Fabulous. That track, “Famalay” is quickly become the Road March anthem of choice by fetters.

The new single done with Ashanti is called “De Road” and was produced by Precision Productions.

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