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Buju On A Mission. Purpose Driven, The Artist Delivers Through His Foundation.

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Reggae superstar Buju Banton continues to stand firm in his purpose. He recently donated 3 million Jamaican dollars, which he won after he competed in the Jamaica song festival competition.

Together with assorted footwear and food, the children at the Sunbeam children’s home received the money, which went towards the construction of a chicken layers business. The business is a poultry and egg production venture, which, upon completion, should provide a sustainable income stream for the childcare facility and employable skills for those housed there.

Buju does not take his celebrity status lightly. Through his Buju Banton Foundation, he’s been encouraging and enlisting his famous friends to support the mission. Among those friends is superstar rap artist turned gospel choir leader Kanye West. Kanye joined in to contribute 50 laptops- one for each boy at Sunbeam children’s home, and 10 desktop computers and chairs for Mount Oliver boys home in Jamaica.

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Caribbean Menswear Designer, Ecliff Elie Pushes Past Covid-19 with Big Lessons Learnt.

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When the Covid-19 pandemic reared its head in the aftermath of Trinidad and Tobago’s carnival this past March, Caribbean menswear designer Ecliff Elie had only five months prior, opened his new design house at C3 Centre in San Fernando, South Trinidad. His atelier location in Woodbrook, Port-of-Spain maintained its market position, posturing the designer’s imminent rise to regionwide gratification, by all markers. He never expected what eventually came; a pandemic that would bring great uncertainty, but with it, even greater lessons. 

The Caribbean menswear aesthetic continues to blossom into something of its own niche character, Elie believes, and because of this, he has had unwavering hope for the industry despite the pandemic. “There have been wonderful lessons learnt by the Ecliff Elie team in the past nine months,” he says, explaining that business equates to risk and one must be strong, enduring and fearless to combat the effects of such risk. “This period, while extremely daunting for many, opened my eyes as a business owner to many things, and I’ve weathered the storm very well. I have been able to keep all of my employees over the past nine months and that came with the implementation of more effective business strategies,” he explained. 

Ecliff Elie says he has learnt some very helpful lessons during the Covid-19 pandemic.

Restrictions imposed as a direct result of Covid-19, in Trinidad and Tobago and across the Caribbean has certainly affected sales to some degree, however Elie says he remains steadfast and resolute in his belief that this storm of sorts, will soon pass. “Weathering the storm requires a lot of patience but it also demands resilience. What we’ve done during this period proved effective for the long-term business strategy. Virtual consultations, available at www.ecliffelie.co may have been overlooked prior to the pandemic, and it’s actually an effective method of reaching clients around the world,” said Elie. In fact, he explains, he’s seen increased regional sales during Covid-19. 

The male client, Elie’s target demographic, continues to be acutely marketed to, particularly during the present Christmas season. “While we understand that for many, these are some tough financial times, we also feel that men require emotional support during this time,” said Elie. “Because men are often required to be strong in the face of hardship, the man’s emotional pain can be overlooked. In the same way a woman feels good when she purchases a new pair of shoes or a new dress, we believe men should feel comfortable releasing their stress with a little shopping from time to time,” said the designer. 

Ecliff Elie’s Southern branch offers off-the-rack suits that can be altered for fit on spot. “While dinner parties and New Year’s Eve events may be very limited this year, we’d like to encourage our Caribbean men to boost their spirit and feel good despite the effects of this pandemic. It’s been a tough year, but we must have the right attitude heading into 2021, which will ultimately determine our altitude. For some reason, stepping into Ecliff Elie has a way of changing attitudes,” he said. 

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Caribbean Buzz

Two Years After Prison Release, Buju Banton Takes Home Best Reggae Act Award.

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Buju Banton stays grounded in his truths. The Grammy award winning artist who has been nominated for yet another Grammy in 2020, has taken home the MOBO award for Best Reggae Act, coming out of the release of his latest album, “Upside Down 2020.”

The album was released in June this year.

I thank the MOBO Awards committee, but most of all I thank everyone who has supported me and continues to support me. Let’s continue to allow music to do its job as the great healer, teacher, comforter and, above all, the restorative force that propels human beings to higher heights,” said the artist after learning of his win.

The UK MOBO Awards is the biggest celebration of black music and culture. This track, “Helping Hand,” off the new album is one of our favourites.


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