He may be a well loved actor by Caribbean people around the world but today, Trinidad and Tobago’s people are kicking up against the launch of a rum by ‘Creed’ and ‘Black Panther’ actor, Michael B Jordan. He has coined the new liquor, ‘J’ouvert Rum!’
No… Trinbagonians are not happy at all.
Overnight, as the actor and his team launched the rum, voices began to erupt in utter shock and disgust for what some referred to as the blatant ‘theft’ of a Trinbagonian term that, while not trademarked, is well known worldwide as a creative piece of terminology for the Carnival festival’s pre-dawn, dirty Mas tradition.
Distinguishably packaged to include a small bottle of Trinidad and Tobago’s Angostura bitters, the launch night token for guests, which was set in a wooden box, held in its engraving, the true essence of the new Rum’s origin. “Derived from the Antillean Creole French term meaning Daybreak, J’ouvert originated in the pre-dawn streets of Trinidad as celebrations of Emancipation combined with Carnival season to serve as the festival’s informal commencement. Crafted on those same islands, J’ouvert Rum is a tribute to the party start,” it reads.
Frantically, some took to social media calling on Trinidad and Tobago’s government to intervene. Radio personality, Abeo Jackson emotionally wrote, “Trinis we eh fed up of ppl seeing the value of we ting more than we? So much so that many attempts at theft/columbusing/appropriation/neocolonial capitalism happens continuously under our noses. How we protecting and gate keeping? Sometimes we need to effect same for our “own” who would sell “us” upriver for a buck.”
The popular US actor was surrounded by friends and international influencers on Saturday night as he launched the J’ouvert rum, all of whom celebrated his entrepreneurial move.
Beauty and lifestyle “guru,” Khat Brim wrote, “There was no better way to celebrate #Juneteenth than with friends and fam witnessing the launch of a new black owned business✊🏿💯 I’m so proud of my brah brah @michaelbjordan as he continues to raise the bar high! I know for sure he’s making our ancestors proud with every great achievement🙌🏾 Therefore, I salute him & his entire team on the release of @jouvertrum 🥃🚀 #letsgo #blackboyjoy.”
Buju Brings the ‘Summer Bubbler’. Entertains Fans Online. VIDEO INSIDE.
New music now making the rounds, reggae and dancehall heavyweight, Buju Banton stays focused and happy at home in Jamaica, delivering to fans worldwide, pieces of himself via online platforms like Instagram. On Wednesday, on the heels of news that he’d unleashed a brand new summer bubbler with the ladies in mind, Gargamel solidified the promotion of the track with a mini concert that engaged fans from as far as Ghana.
It’s been almost two years since Buju’s career, like that of many other Caribbean artistes, has been halted- with no major concert events being planned. He appeared alongside Beres Hammond on a virtual stage in February this year, but of course, that was nothing like a live show would be. Still, Buju’s creativity remains powerful and present.
The latest single, “Summer Body”, is aimed at offering fans a little fun and enjoyment, according to the artist. In a statement, the song is described as one that borrows signature sounds from the 90s reggae/dancehall era and features Buju’s quintessential deejay style over a hardcore Dancehall riddim. The song was produced by Buju himself, alongside dancehall staple Jon Jon. According to Buju’s team, the new release encourages fans to celebrate life, remove doubt and any sense of restriction from their minds.
On Wednesday, as he engaged fans on his Instagram live, Buju smiled happily, singing his new release and even belting out familiar tunes from the past. Take a look at how that went down…
Shenseea’s New Video “Run, Run” Bashed As “Demonic.” Rvssian Retorts.
In just five days, Shenseea’s latest music video, “Run Run” has been streamed over 2.4 million times on YouTube. Whether that’s fueled by criticism over the “demonic” imagery of the video, as some call it, or just plain curiosity and fan loyalty, we’re uncertain, but 2.4 million streams in a week, is big news.
Earlier this month, Shenseea announced her new management alignment with Canadian, music exec, Wassim ‘Sal’ Slaiby. In an Instagram post, the Jamaican artist who had previously been managed by Romeich Major, said she was happy to now have a manager with “such dynamic character on my team.” Shen alluded to big moves ahead, saying, “we’re about to unfold a new chapter.”
Just a few days later, a promotional video was posted to her IG, showing what was on the way. The video for “Run Run” portrayed visuals that leaned more toward the international trends seen in videos like Megan Thee Stallion and Cardi B’s “WAP” and Lil Nas X’s “Montero” music videos. Some fans dug in after the video’s release on Friday. “Omg, I’m so sorry for Shenseea… she don’t know what she’s getting into,” one person wrote on YouTube. Another said, “We need more music videos with artists ascending into Heaven, normalize ascending instead of descending into hell.” Some even posted prayers for their Jamaican dancehall sweetheart.
The new single is the first track off of Shen’s debut album. On the weekend, Shenseea posted a scene that showed her being lowered into what one can only assume is “hell.” She wore bull horns in the excerpt. She told fans this was her favorite scene.
In response to comments against the visual creativity, producer Rvssian took to Twitter. “They say people sell them soul. But how much do these type of things go for? 😂 and is a store or what? Mi confuse😂😂” he retorted. He continued by saying that he praises God and has given all his success and credit to Him, lashing out at critics with biblical reference, saying, “The Bible say Matthew 7 – do not judge…do you know the rest? But you guys are more holy than we are- look into ya self.”
His response was quite similar to one given by incarcerated dancehall artist, Vybz Kartel who was asked about allegations that he had sold his soul for fame, by On Stage host, Winford Williams, prior to his incarceration.
HERE’S SHENSEEA’S “RUN RUN” VIDEO
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