He may be a well loved actor by Caribbean people around the world but today, Trinidad and Tobago’s people are kicking up against the launch of a rum by ‘Creed’ and ‘Black Panther’ actor, Michael B Jordan. He has coined the new liquor, ‘J’ouvert Rum!’
No… Trinbagonians are not happy at all.
Overnight, as the actor and his team launched the rum, voices began to erupt in utter shock and disgust for what some referred to as the blatant ‘theft’ of a Trinbagonian term that, while not trademarked, is well known worldwide as a creative piece of terminology for the Carnival festival’s pre-dawn, dirty Mas tradition.
Distinguishably packaged to include a small bottle of Trinidad and Tobago’s Angostura bitters, the launch night token for guests, which was set in a wooden box, held in its engraving, the true essence of the new Rum’s origin. “Derived from the Antillean Creole French term meaning Daybreak, J’ouvert originated in the pre-dawn streets of Trinidad as celebrations of Emancipation combined with Carnival season to serve as the festival’s informal commencement. Crafted on those same islands, J’ouvert Rum is a tribute to the party start,” itreads.
Frantically, some took to social media calling on Trinidad and Tobago’s government to intervene. Radio personality, Abeo Jackson emotionally wrote, “Trinis we eh fed up of ppl seeing the value of we ting more than we? So much so that many attempts at theft/columbusing/appropriation/neocolonial capitalism happens continuously under our noses. How we protecting and gate keeping? Sometimes we need to effect same for our “own” who would sell “us” upriver for a buck.”
The popular US actor was surrounded by friends and international influencers on Saturday night as he launched the J’ouvert rum, all of whom celebrated his entrepreneurial move.
Beauty and lifestyle “guru,” Khat Brim wrote, “There was no better way to celebrate #Juneteenth than with friends and fam witnessing the launch of a new black owned business✊🏿💯 I’m so proud of my brah brah @michaelbjordan as he continues to raise the bar high! I know for sure he’s making our ancestors proud with every great achievement🙌🏾 Therefore, I salute him & his entire team on the release of @jouvertrum 🥃🚀 #letsgo #blackboyjoy.”
A riddim built on pure Jamaican nostalgia that’s dominating with several acclaimed artistes releasing hit singles, the ‘Hill And’ Gully’ folk riddim is undeniably a major influencer this year. Like butter, several releases smoothly resonate, with artistes like Masicka, Mr. Vegas, Kees Dieffenthaller, Valiant, Elephant Man and Sheneil Muir delivering catchy singles for the masses.
Outside of multiple releases produced by Jamaican DJ/ Singer/ Songwriter/ Stephen ‘Di Genius’ McGregor, Trinidad and Tobago artiste, Anisha, has risen to the occasion, urging social transformation using her creativity as the vessel. “Plea for Peace is meant to uplift communities and spark conversation because I believe music can preserve tradition, while creating space for meaningful dialogue,” said the Belmont,Trinidad native.
Known in creative spaces as The Goddess of Love, Anisha was raised in Belle-Eau Road in Belmont. She understands the need for thought provoking messages through music. “I compose my own songs and I’ve been involved in music for several years,” she said, explaining that she uses music as a tool to express herself, tell stories and tap into her emotions while addressing issues that affect communities.
For Anisha, the Hill and Gully Riddim offers music lovers a timeless cultural connection. “I felt it was a riddim that could help carry this message of peace to both the young and the old in a way that’s relatable and impactful,” said the singer. Acknowledging the criticism by veteran Jamaican broadcaster, Fae Ellington over some of the lyrics sung by artistes on the traditional folk riddim, Anisha says she respects Ms. Ellington’s perspective. “I respect her perspective because cultural and musical traditions are important and should always be valued.” She however admits that music continues to evolve as a reflection of society. “Each artiste chooses to use music to express himself/herself based on personal experience, however my approach with ‘Plea for Peace,’ was to honor the riddim’s cultural significance by using it to address an issue that is affecting my country, Trinidad and Tobago.”
The song was born out of Anisha’s concern for the people of T&T. “It’s really a mixture of concern, frustration and hope. This song addresses the growing impact that crime and violence continues to have on families, communities and the youth,” she declared, adding that it serves as a heartfelt appeal for the population to reflect on what society has become, while establishing a blueprint for a better future. “If this song encourages even one young person to choose a different path, or reminds communities that love, respect and unity still matter, then I’d consider it a success,” she said.
Anisha says she admires the dedication to peace, shown by fellow T&T artiste, Orlando Octave. “We share a similar passion for spreading positive messages through music. I often refer to him as ‘The Prince of Peace,” she said, noting that she would be honored to work with Orlando, if the opportunity presents itself. “My mission as an artiste is to use my music as a bridge that brings people together, rather than divides humanity. ‘Plea for Peace is more than just a song. It’s a reminder that despite the challenges we face, peace, love and unity are still very possible if we choose to lift each other up.”
Urban Christian artiste JrDynamite is making a bold declaration of faith with the release of his latest single, “Big and Bold”, a powerful anthem encouraging believers to stand confidently for Christ in an increasingly challenging world.
Recorded on the legendary Hill & Gully Riddim, produced by renowned Jamaican producer Stephen “Di Genius” McGregor, the track fuses infectious Caribbean rhythms with a fearless message of conviction, purpose, and unwavering faith.
“Big and Bold” challenges listeners to reject fear, compromise, and silence, while embracing their God-given identity and calling. Through energetic delivery, commanding lyrics, and a memorable hook, JrDynamite reminds believers that faith was never meant to be hidden.
“This song is about being unashamed of who you are in Christ,” says JrDynamite. “In a world where people are constantly pressured to fit in, I wanted to create a song that encourages believers to stand out, stand firm, and represent Jesus with confidence.”
The release arrives at a time when many Christians are navigating cultural pressures and societal expectations. “Big and Bold” serves as both a rallying cry and a source of encouragement, reminding listeners that bold faith can inspire transformation in others.
Known for blending authentic Caribbean sounds with impactful gospel messages, JrDynamite continues to carve out a unique space within the gospel and dancehall landscape. His growing catalogue has consistently showcased his lyrical versatility, energetic performances, and commitment to spreading the Gospel through music.
With the backing of the iconic Hill & Gully Riddim and a message that resonates far beyond the dancefloor, “Big and Bold” is poised to become another standout addition to JrDynamite’s growing catalogue of faith-driven anthems.
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