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Ebuzz News

This Brand Did Good in Carnival, Making A Difference While Serving Up Fun.

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Carnival in T&T may be over now, but we can’t forget some strong game- players who tried their best to make a difference this past season. With the amount of alcohol that’s usually consumed at events throughout the season, one particular beverage brand went against the grain, making a very serious point to encourage fetters to drink responsibly. That brand was Campari.

Glen Rogers, the brand’s Division Manager under distributor, Alston Marketing Company Limited, said, “As distributors, we are well aware of what happens at major celebrations, and Carnival is no different. We just wanted to encourage the people of T&T and even our visitors, to know their drink limit and drink responsibly,” he said, adding that it was important for people to remember to stay hydrated by drinking a lot of water, which would ideally help them survive the season in optimal condition.


Campari is a an Italian liquor. For some it’s an acquired taste. In 2022, the company launched a campaign dubbed, “Respect the Bitter,” and according to Campari’s Marketing Manager, Pavel Smith, the aim was to shift the narrative of how people have viewed the aperitif’s profile, and teach consumers about the best way to enjoy Campari. “Campari is all about celebration and good vibes, and it is regionally recognized as the drink of Carnival. With this in mind, we hope that all soca lovers had fun this past carnival season in Trinidad and Tobago and we hope they’re looking forward to enjoying more Carnival fun around the region, while drinking responsibly,” said Smith.


According to the Campari team, the perfect serve of Campari is one part Campari to three parts of grapefruit soda or any other juice of choice. As with any alcoholic beverage, persons must be 18-years or older to drink.

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Caribbean Buzz

$1 Million Up for Grabs In New Ultimate Soca Champions Competition.

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Trinidad and Tobago is set to stage a revamped International Soca Monarch competition in what is now dubbed The Ultimate Soca Champion competition. The event’s final will be staged on Thursday, February 20th, with the semi final round set for Sunday, February 9th. The announcement was made earlier today by organisers, at a media conference held at Queen’s Hall, Port of Spain.

Soca artiste Voice is one of many big name artistes who’ve won big in the old International Soca Monarch Competition.

The organisers said the competition will not be split into Groovy/Power categories, however they said there will be special prizes for Best Groovy Soca, Best Power Soca and People’s Champion, based on public votes.

The event will feature the Ultimate Soca Champion reality TV show which organizers say is aimed at giving viewers an intimate look into the competition. “We believe this will help our culture to reach international audiences when packaged properly,” the team said.

In-Person Auditions will take place on Saturday, January 25th, 2025 at 9:00 AM at the Fernando Academy of the Performing Arts (SAPA). Regional/ International Artistes who are not in Trinidad and Tobago, are required to submit video auditions from January 20th at 8:00am to January 26th at 11:59pm.

“We aim to make this a production that captivates
audiences worldwide,” said Rome. “The Ultimate Soca Champion Competition will not only
elevate soca to international standards but also inspire the next generation of artistes.”

For registration, submission guidelines, and updates, visit ultimatesocachampion.com from Monday January 20th, or email ultimatesocachampion@gmail.com.

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Music News

Problem Child, Bunji Garlin, Skinny Fabulous Ride New ‘Powerful’ Riddim. 47 Productions Eyes Road March.

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There’s another big project coming out of Dwayne Bravo’s 47 Productions in Port-of-Spain, and just like the Pineapple Riddim last month, it features some big names in Soca music.

The Viking of Soca, Bunji Garlin, Grenada’s Skinny Banton, Skinny Fabulous and Problem Child- both St. Vincent and the Grenadines entertainers, grace the ‘Powerful Riddim’- described as a heart-pounding, adrenaline-packed Power Soca riddim that’s guaranteed to light up every fete the season, even with potential for the Road March.

Bunji Garlin deliver’s ‘On De Go’ – a high-octane single that celebrates vibes and undiluted energy, while on Skinny Fabulous’ ‘Like We Rich,’ elements of a grandeur lifestyle, inclusive of living large, partying hard and embracing the high life, are showcased in song. The Vincy BadBoy, Problem Child is also a part of this project with a track called, “Not Behaving,’ undeniably living up to his name. Other artistes on the riddim are Grenadian duo, Lil Natty and Thunda who share their energy with, ‘Wah Dis,” and skinny Banton with ‘Property.” Tommy Sanchez wraps it up, adding a fresh, new vibe with his single, ‘Bend.’

Bunji Garlin

The riddim is being touted as the ultimate soundtrack for the road on Carnival Monday and Tuesday and comes just as Soca megastar, Machel Montano has released, ‘Pardy,’ already getting the nod of approval from die-hard Machel fans.

While the race to the annual Road March anthem of choice in still quite a distance away, several people have already begun the conversation about what’s best for the road. Mical Teja’s ‘Energy’ and ‘Higher Power’ offer masqueraders an infectious, positive energy for the road, while Bunji’s ‘Thousand’ hits hard, delivering high impact and bassy undercurrent that’s hard to ignore.

47 Productions has been strongly contending on the music scene in Trinidad and Tobago in recent years. This year’s Pineapple Riddim, which features, Machel Montano, Lyrikal, Patrice Roberts, Rupee and 47Ronzy, has been well received, with Machel Montano applauding Bravo’s consistency, even as someone invested behind the music scene. “I’m grateful for the opportunity to contribute to this Carnival season while 47 Productions continues to create space for others to rise,” Bravo had said, at the launch of the riddim in December.

The “Powerful Riddim” is now available on all major streaming platforms.

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