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This Brand Did Good in Carnival, Making A Difference While Serving Up Fun.



Approx. 2 min read

Carnival in T&T may be over now, but we can’t forget some strong game- players who tried their best to make a difference this past season. With the amount of alcohol that’s usually consumed at events throughout the season, one particular beverage brand went against the grain, making a very serious point to encourage fetters to drink responsibly. That brand was Campari.

Glen Rogers, the brand’s Division Manager under distributor, Alston Marketing Company Limited, said, “As distributors, we are well aware of what happens at major celebrations, and Carnival is no different. We just wanted to encourage the people of T&T and even our visitors, to know their drink limit and drink responsibly,” he said, adding that it was important for people to remember to stay hydrated by drinking a lot of water, which would ideally help them survive the season in optimal condition.

Campari is a an Italian liquor. For some it’s an acquired taste. In 2022, the company launched a campaign dubbed, “Respect the Bitter,” and according to Campari’s Marketing Manager, Pavel Smith, the aim was to shift the narrative of how people have viewed the aperitif’s profile, and teach consumers about the best way to enjoy Campari. “Campari is all about celebration and good vibes, and it is regionally recognized as the drink of Carnival. With this in mind, we hope that all soca lovers had fun this past carnival season in Trinidad and Tobago and we hope they’re looking forward to enjoying more Carnival fun around the region, while drinking responsibly,” said Smith.

According to the Campari team, the perfect serve of Campari is one part Campari to three parts of grapefruit soda or any other juice of choice. As with any alcoholic beverage, persons must be 18-years or older to drink.

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