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“Something Had to Happen. Radio People Had to Stand Up.” – JAIGA.

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Say what you want about him, he lives for the Artform. His slogan, “Great is the Artform,” is a permanent reminder of Jaiga’s undying love for Soca music. He’s represented hard for that aspect of Trinidad and Tobago’s culture for many years and even now as a radio personality at 96.1WEFM, Jaiga makes no qualms about his devotion to Soca. 

Jaiga during performance.

Last year, the announcement by the country’s Prime Minister that there would be no carnival 2021, backed many artistes and entertainment stakeholders against a wall. Their livelihoods had been affected for most of 2020 and it seemed the same would take place in 2021. Others, like Jaiga felt pained at the thought of no cultural expression. In his mind, something had to happen. “My team – the Breakfast Party team decided that it was very important for us and I think every radio station practitioner, everybody who has a platform, to encourage not only Trinidadians but the wider diaspora to do their part to keep the art alive in order to ensure that all stakeholders have something to fall back on when that time reaches. We needed the essence of the Carnival in the air,” he said.

Speaking with Ebuzztt, Jaiga explained that even after hearing the government’s cultural arm, the NCC, announce that there would be no move to host a virtual carnival, he knew he had to do something. He would go on to call on his team at 96.1 WEFM, to produce the virtual Breakfast Party – a carnival show complete with artistes and costume wearing hosts Nikki Crosby and Ro’dey, and viewable on social media and  later uploaded to YouTube. 

Jaiga, a man who understands both the business and the creativity of the Carnival culture, went on to epress his view on the ongoing debate regarding the format of the present day cultural delivery. He hinted that selfish perspectives have led to some discord.

What about Post Carnival 2021?

Jaiga, like other forward thinkers in the industry, has already begun thinking about the future.

Outside of this virtual carnival, he says this may have proven that the time is ripe for produced cultural shows that can showcase the energy and vibrance of Trinidad and Tobago as the Mecca of carnival, to the world.

He further said International promoters and local bodies could now forge ties to the benefit of all involved.

The artiste and radio personality noted that the time has come to give the world something that is well packaged – something that Trinbagonians could be proud of.

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Caribbean Buzz

US Based Soca Artist Comes Through for the Caribbean Community.

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Approx. 3 min read

The dark clouds are slowly rolling away for creatives in the US, among them, Caribbean entertainers who’ve been held up for over a year. For many in the entertainment industry around the world, the pandemic has caused devastation. International reports suggest that other than the aviation industry, the entertainment industry has been hardest hit. There is a glimmer of light now however, and for one Caribbean creative residing in New York city, a year of introspection and silence, has stimulated creativity in the most incredible way. 


Many would remember him as a child in the Caribbean, singing alongside Calypsonian David Michael Rudder- a song called, “The Future Belongs To Me.” Now, years later, Julius The Artist is offering his music to Soca lovers around the world at a time when he says he believes they need it most. 

Julius The Artist

A thoughtful artist, Julius who originally hailed from Pioneer Drive, Sealots, Trinidad, has effectively delivered thought provoking songs over the years. In 2018, he released a song called, “Good Morning Trinidad,” invoking emotions for persons on the receiving end of domestic abuse and irrational violations. He followed that track up with “What’s Your Name,” paying homage to the land of his birth. Julius however explained that this time around, as the anxiety surrounding the Covid-19 pandemic eases in the United States, with many now receiving vaccines, he felt a strong desire to give his Caribbean people an anthem that could lift their spirits. 

‘No Breather,’ was produced by famed New York based music producer, Brent Toussaint-the Trinidadian producer whose name stood out on Beyonce’s Lemonade album. He was also responsible for Machel Montano and Walker Hornung’s ‘With or Without You,’ and even Bunji Garlin’s ‘Gimme De Brass.’ “This song was held back for a year and a half because of what had been happening in the world,” admitted Julius. “Now, I’ve released the track because I think it’s the right time; people need something to take their mind off things,” he said. With US restrictions now easing, vaccination fetes are a thing. Added to that, bubble carnivals have emerged and Julius, like many artistes, is looking forward to taking the stage again.

As a dietary aid at a New York hospital by profession, Julius saw first-hand, and continues to witness the effects of the pandemic. He explained that his profession is possibly the ‘good news’ aspect of hospital-care these days, highlighting that he’s served patients who’ve gotten back on their feet after being diagnosed with Covid-19. “Over the past year, I’ve kept my focus on the brighter side of life, no matter how things were. I used the time to listen because sometimes you have to be still and go into a state of nothingness and meditate. I was always in my head,” he said. 

Despite the daunting reality most felt, Julius got creative. Together with Ian ‘Fojo’ Cobin, he penned ‘No Breather’ and has even been working with Jason ‘Shaft’ Bishop on a major project he’s extremely excited about. Giving kudos to his manager, Tamara George, Julius says there’s a lot happening musically that he is grateful for. “I have a lot of really good conscious material but the people need something to excite them again- get them living again, after the past year so this is it; this is my gift to my Caribbean people and I think they’ll enjoy it,” he said.

PRESS RELEASE: Etcetera The Company.

NO BREATHER

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Caribbean Buzz

Rih’s On It, Allegedly! Who’s Ready for It?

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Approx. < 1 min read

It’s been five years since Rihanna dropped her last body of music. Fans have been patiently waiting for the release of the R9 album, often taking to the Bajan entrepreneur’s social media pages with pleas and virtual prodding tones, much to her exhaustion. Rih has however been very focused on her fashion and beauty lines, delivering Fenty Beauty, Fenty Skin, Savage X Fenty over the time. Now there’s word that Rihanna’s ninth studio album has finally come together.

A source told The Sun that Rihanna’s been working on new music for quite some time. “Rihanna has been secretly working on new music for a long time and her ninth album has finally come together. She has kept fans waiting for a long time — and the pandemic slowed things up even more,” said the source.

According to reports, the ‘Love on the Brain’ singer has tapped director Raja Virdi for a music video set to film in California later this summer. “The project is still tightly under wraps but Rihanna will be filming a new music video in Los Angeles in July. Raja has been brought on board by Rihanna and her team, and he will be flying out to oversee everything,” said the source in The Sun interview.

While the singer has not made an official statement on the subject, fans are eager to learn more about what she has planned for her upcoming project.

Meanwhile, Rihanna has condemned the ongoing violence in the Gaza Strip. In a social media post on Thursday, the philanthropical influencer said her heart is breaking for the children caught in the centre of the ongoing war.

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