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“Something Had to Happen. Radio People Had to Stand Up.” – JAIGA.

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Say what you want about him, he lives for the Artform. His slogan, “Great is the Artform,” is a permanent reminder of Jaiga’s undying love for Soca music. He’s represented hard for that aspect of Trinidad and Tobago’s culture for many years and even now as a radio personality at 96.1WEFM, Jaiga makes no qualms about his devotion to Soca. 

Jaiga during performance.

Last year, the announcement by the country’s Prime Minister that there would be no carnival 2021, backed many artistes and entertainment stakeholders against a wall. Their livelihoods had been affected for most of 2020 and it seemed the same would take place in 2021. Others, like Jaiga felt pained at the thought of no cultural expression. In his mind, something had to happen. “My team – the Breakfast Party team decided that it was very important for us and I think every radio station practitioner, everybody who has a platform, to encourage not only Trinidadians but the wider diaspora to do their part to keep the art alive in order to ensure that all stakeholders have something to fall back on when that time reaches. We needed the essence of the Carnival in the air,” he said.

Speaking with Ebuzztt, Jaiga explained that even after hearing the government’s cultural arm, the NCC, announce that there would be no move to host a virtual carnival, he knew he had to do something. He would go on to call on his team at 96.1 WEFM, to produce the virtual Breakfast Party – a carnival show complete with artistes and costume wearing hosts Nikki Crosby and Ro’dey, and viewable on social media and  later uploaded to YouTube. 

Jaiga, a man who understands both the business and the creativity of the Carnival culture, went on to epress his view on the ongoing debate regarding the format of the present day cultural delivery. He hinted that selfish perspectives have led to some discord.

What about Post Carnival 2021?

Jaiga, like other forward thinkers in the industry, has already begun thinking about the future.

Outside of this virtual carnival, he says this may have proven that the time is ripe for produced cultural shows that can showcase the energy and vibrance of Trinidad and Tobago as the Mecca of carnival, to the world.

He further said International promoters and local bodies could now forge ties to the benefit of all involved.

The artiste and radio personality noted that the time has come to give the world something that is well packaged – something that Trinbagonians could be proud of.

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Caribbean Buzz

Skinny Fabulous Took Home The Most at CMAs. Now He’s Fired Up for 2025.

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On Thursday, August 28th, St. Vincent and the Grenadines Soca star, Skinny Fabulous won four awards at the Caribbean Music Awards. He secured the most awards of the night, chief among them, the award for Male Soca Artiste of the Year. “Any category that a man like Machel Montano falls in, you never expect that you would be victorious. That’s the one that made me get really emotional,” he said candidly in the aftermath. The artiste says he is now even more motivated to deliver in the Carnival season ahead. 

For entertainers like Skinny Fabulous, who hails from one of the smaller islands in the region, the recognition is invaluable. “Typically, the bigger islands often make off with the recognition- the shine. When you’re from a smaller island and you end up in categories with the big boys from the big islands, and end up victorious, it’s humbling,” he said, adding, “Now the geographical lines and demarcations between the islands really do not matter anymore. Now we are operating as one Caribbean melting pot when it comes to Soca and that’s a good way forward, I think.” 

Three additional awards, ‘Video of the Year,’ ‘Soca Collaboration of the Year’ and ‘Song of the Year,’ in the Soca genre, have further cemented the artiste’s worth in the industry.  He explained that the Caribbean Music Awards has provided a necessary service to the artistes involved in Caribbean music. “Sometimes as artistes, we look for motivation from different places and I think this is a place that has given those of us in the industry, somewhat of the highest kind of motivation,” said Skinny. That motivation has indeed worked, as Skinny says he’s be back in studio immediately after New York’s Labor Day celebrations. 

THE IMPACT OF ONE SONG

‘Come Home,’ the 2023 Road March contender, collaboratively sung with Trinidad and Tobago’s Nailah Blackman, delivered the additional awards to the artiste. He says the song’s success is a testament to the hard work of the production team and both artistes’ management teams. “It’s one of those things that helps you confirm that you cannot half step on things if you believe in a product,” he said, emphasizing the importance of going all out when the product is one that you truly believe in. “It makes absolute sense to go full hundred on the product if you believe in it.  That means investing in visuals, artwork, music videos, investing in the full promotion. You can’t have one foot in and one foot out,” he added. 

At home in St. Vincent and the Grenadines, the love and expressions of congratulations on his success at the CMA’s, have been felt. “Vincy people love their people. We argue in house, but when it comes to an international platform, we really rally with each other,” he said, noting that after the event, Prime Minister Dr. Ralph Gonzalves was one of the first people to contact him. “A team is very important,” shared Skinny, as he reflected on his journey. “You can travel fast by yourself or you can travel far with a team.” 

A number of hit singles to his credit, Skinny Fabulous is by no means new to the music business. He advises those looking on to surround themselves with people who believe in them- people who will support their vision and see their talent. “Find somebody who cares and make them your manager. Sometimes the best manager for you is not necessarily the manager with the most experience. Sometimes it’s the person that loves you the most and actually cares about you,” he rationalized. With that said, the singer and songwriter graciously extended thanks to members of his team, among them, Leonardo Worrell, Riggo Suave, Kubiyashi, Karen Vera, International DJ Stephen, Eternal Vibes and Ruel Ward of Pyramid Entertainment. “I am extremely thankful to my very large team and every supporter,” said the artiste.  

THE GROWTH OF SOCA

Soca music, the genre that has brought him tremendous recognition, Skinny Fabulous looks forward to the genre’s progression. “We’re seeing growth in the festivals. They’re getting bigger and our ability to fill arenas and historic venues, has shown, however I still think there’s more work to do in educating the people on the importance of purchasing and signing up for streaming services. This is not exclusive to Soca, but even dancehall as well,” he admitted. “We don’t move the scale enough so it’s still a case where we still have to plead to people, ‘yeah you can get it free but you can also support the artistes by paying your 99 cents for the song or signing up for the streaming services, streaming it and sharing it. I think when we start to move those kinds of numbers then we will see the growth we deserve.” 

For now, Gamal Doyle is enjoying the validation received at the Caribbean Music Awards. He says he is excited to deliver again in 2025, and has certainly received all the inspiration needed to push on. 

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Caribbean Buzz

Shurwayne, Preedy, Adana, Sekon Sta, Offer A Taste of Tobago. Festivals Now In Focus.

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Promotion ahead of the upcoming Tobago carnival took centre stage inTrinidad over four days, culminating on Independence Day at Adam Smith Square. According to the Tobago Festivals Commission, the Tobago Carnival bus crawl engaged over 20,000 people as it rolled into San Fernando, Chaguanas, Arima, Point Fortin, Sangre Grande, and Port-of- Spain between August 28th and August 31st.

The promotional team shared information, gave out merch and engaged the public at large with great entertainment. On the last night, a massive crowd took in performances by Shurwayne Winchester, Adana Roberts, Preedy, Sekon Sta, Tam Tam, Gerard Balfour and others. That event was hosted at 2nd Rounds Soundbar & Grill along Ariapita Avenue.

Tobago born, Shurwayne Winchester was a part of the excitement.

The Tobago Festivals Commission, which is responsible for the promotion and execution of both Tobago Carnival and the Tobago Bluefood Festival, has been hard at work. Evidence of this can be seen on their social media pages @welcometobago. “Special thanks to Tobago Festival Tobago House of Assembly, Tobago Festivals Commission Ltd, Tobago Tourism Agency Limited, Tobago Promoters Association, the Tobago Hotel and Tourism Association, the Tobago October Carnival Association and other band leaders for making this event such a success,” the commission shared via media release.

Those who attended the promotional activation ahead of the Blue Food festival on October 20th, and the subsequent Carnival, had the opportunity to win accommodation and other packages from hotels and resorts such as Beverly Oasis Suites, Coco Reef Hotel, Mt. Irvine Beach Resort, Hibiscus Heights and Tropikist among other lovely accommodation spaces. Additionally, tickets to events and costumes from over 10 promoters and bandleaders were given away throughout the night.

Anticipation is now growing as all roads lead to Tobago Carnival 2024, scheduled for October 25th to the 27th.

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