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Archived: New Soca Music Wanted for NottingHill Carnival

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Lyrikal

Soca artistes are being encouraged to deliver new soca for Nottinghill carnival. IN SET: Lyrikal

There’s a carnival everywhere you turn and with that, soca artistes are now being encouraged to deliver more music. A team of soca music enthusiasts, led by New York based, Georeg Luke and Frontline Radio UK’s, Cleon Lord are behind the effort to get the Caribbean’s soca stars to produce more. T&T’s Precision Production has thrown its support behind the effort saying, “ The UK is a burgeoning market, especially with the increase in the number of carnivals across Europe and the interest shown for soca music by the people there, the market is one we look forward to continue exploring.”

Nottinghill Carnival takes place on August 24th and 25th. Quite a few ‘firsts’ are expected to be established this year, chief among them, a massive collaborative effort by Soca Is Yours and UK based, Frontline Radio UK- a prominent brand on the international Caribbean radio circuit. According to Soca Is Yours’ George Luke, the partnership will see all new soca music being filtered into the market during the promotion of Notting Hill Carnival. “What we’re pushing for is a thrust for artistes and producers to deliver all new music, much like they do for Barbados’ Crop Over, for Notting Hill carnival,” said Luke, adding, “riddims created by the best producers on the Caribbean soca market and featuring a lot of the top billing soca acts, will be released during this particular carnival. We feel this is something that will encourage the artistes themselves, to create more music and fill the market with the sweet sound of soca,” Luke said.

Soca Is Yours Founder, George Luke has collaborated with Cleon Lord of Frontline Radio to encourage the initiative.

Soca Is Yours Founder, George Luke has collaborated with Cleon Lord of Frontline Radio to encourage the initiative.

Additionally, Brooklyn, New York based production house, Imperial Lyon Roar Productions has taken on the challenge, already delivering one song on their Swanky Riddim- that single, ‘Drink Ah Juice’ sung by St. Vincent’s reigning Ragga Soca Queen Fya Empress. Production work can also be expected from Play Evolution out of Barbados, Miami’s Irontraxx and Advokit who produced 5 Star Akil’s hit single, ‘To Meh Heart’ in 2014. “What we’re doing is giving Notting Hill carnival its very own music, much like it’s done in T&T and Barbados,” said Luke.

Frontline Radio’s Cleon Lord, known for his involvement in the organization of events and carnivals in various cities, is happy that this initiative will aid the careers of many undiscovered soca artistes. He said artistes will benefit tremendously from the partnership. A DJ turned production company owner and artiste manager, the radio station boss understands the rigors of earning a space among the popular faces.

The entities are hoping that the rest of the Caribbean will throw support behind them. “We need strength in numbers and only then will we see our Caribbean culture receiving the true acknowledgement it deserves. We’re only two teams. We want the whole Caribbean army behind us every step of the way,” said Luke.

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