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Rihanna’s FENTY Beauty Heads to Africa This Month.



Approx. < 1 min read

Businesswoman, singer and mother- to-be, Rihanna announced on Tuesday that her FENTY beauty cosmetic brand would be opening up in Africa. “I’ve been waiting for this moment,” she said excitedly on social media.

Rihanna, who owns 50 per cent of FENTY, told fans that stores would be opening across Africa on May 27th. “Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe…we comin at ya May 27th and that’s just the beginning!!!” she wrote.

The FENTY cosmetic and beauty brand has an estimated net worth of $2.8 billion, according to FORBES. The company has masterfully created and marketed products that range from makeup and lipsticks, to serums and scrubs. Recently, Rihanna, in a pretty unorthodox TikTok-like video, showed off just how important the FENTY skincare line is to her personal self care routine.


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