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Rihanna Apologizes to Muslims Worldwide.

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Caribbean Buzz

Caribbean Menswear Designer, Ecliff Elie Pushes Past Covid-19 with Big Lessons Learnt.

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When the Covid-19 pandemic reared its head in the aftermath of Trinidad and Tobago’s carnival this past March, Caribbean menswear designer Ecliff Elie had only five months prior, opened his new design house at C3 Centre in San Fernando, South Trinidad. His atelier location in Woodbrook, Port-of-Spain maintained its market position, posturing the designer’s imminent rise to regionwide gratification, by all markers. He never expected what eventually came; a pandemic that would bring great uncertainty, but with it, even greater lessons. 

The Caribbean menswear aesthetic continues to blossom into something of its own niche character, Elie believes, and because of this, he has had unwavering hope for the industry despite the pandemic. “There have been wonderful lessons learnt by the Ecliff Elie team in the past nine months,” he says, explaining that business equates to risk and one must be strong, enduring and fearless to combat the effects of such risk. “This period, while extremely daunting for many, opened my eyes as a business owner to many things, and I’ve weathered the storm very well. I have been able to keep all of my employees over the past nine months and that came with the implementation of more effective business strategies,” he explained. 

Ecliff Elie says he has learnt some very helpful lessons during the Covid-19 pandemic.

Restrictions imposed as a direct result of Covid-19, in Trinidad and Tobago and across the Caribbean has certainly affected sales to some degree, however Elie says he remains steadfast and resolute in his belief that this storm of sorts, will soon pass. “Weathering the storm requires a lot of patience but it also demands resilience. What we’ve done during this period proved effective for the long-term business strategy. Virtual consultations, available at www.ecliffelie.co may have been overlooked prior to the pandemic, and it’s actually an effective method of reaching clients around the world,” said Elie. In fact, he explains, he’s seen increased regional sales during Covid-19. 

The male client, Elie’s target demographic, continues to be acutely marketed to, particularly during the present Christmas season. “While we understand that for many, these are some tough financial times, we also feel that men require emotional support during this time,” said Elie. “Because men are often required to be strong in the face of hardship, the man’s emotional pain can be overlooked. In the same way a woman feels good when she purchases a new pair of shoes or a new dress, we believe men should feel comfortable releasing their stress with a little shopping from time to time,” said the designer. 

Ecliff Elie’s Southern branch offers off-the-rack suits that can be altered for fit on spot. “While dinner parties and New Year’s Eve events may be very limited this year, we’d like to encourage our Caribbean men to boost their spirit and feel good despite the effects of this pandemic. It’s been a tough year, but we must have the right attitude heading into 2021, which will ultimately determine our altitude. For some reason, stepping into Ecliff Elie has a way of changing attitudes,” he said. 

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Beauty Buzz

Minimalist Beauty Tips. A Couple Tips Every Girl Should Know.

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We’re out here looking for the tips to ease you up this Saturday as you make your way around whichever city you’re in, around the world. With all this masked up action, we thought it’d be good for the ladies who are devoted to staying LIT when it comes to beauty, to get a tip or two on minimalist beauty hacks that could keep the fire burning all through COVID-19… so here goes.

THE MASCARA, HIGHLIGHTER, TINT HACK.

If you’re heading out the door and need a quick spruce up after the hair’s been pulled back and all that, we recommend this quick hack!

  1. Grab a gentle mascara that won’t irritate your eyes. Our favourite is the L’oreal Voluminous Mascara.
  2. You’ll need a good highlighter that guarantees AM-PM glow.
  3. When it comes to those lips, we suggest something that looks super natural but subliminally sexy – maybe something in a pale blush.
  4. You then tap the highlighter over your brow bones, cheek bones, bridge of your nose, Cupid’s bow, chin, and the inner corners of your eyes. Blend well! Then top it off with that voluminous mascara and your choice of lip colour. You’re all set!
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