The name Phia is going to be a huge one. Fresh, untouched, unparalleled and authentic to her vibe, Trinidad and Tobago’s newest hitmaker on the music circuit has her eyes set on global stardom, and get this… she isn’t singing Soca.
Her latest pop release, ‘Exception,’ has already proven exceptional, receiving nods of approval from T&T’s music tastemakers – radio announcers and DJs who’ve been attesting daily, to the tune’s international marketability, lyrical relatability and easy listening capability. Phia’s on top of the world- this being her second major music release in recent months, out of PengCo Studio. “The song is about a special guy- a guy who’s like nobody else,” said the 21-year-old, adding that the lyrics are all about how this one guy makes her feel- something that all women have, or will eventually relate to in their lives.
‘Exception’ was released complete with a music video and there are plans afoot to market it further via a TikTok challenge. For the young artist, the sky is the limit in a time when digital marketing and branding afford visibility to millions worldwide. “Promotion and visibility are undoubtedly a couple of the key aspects in any new artiste’s career and my team and I are working hard to cover all bases, as we push forward with this and other music projects,” she said.
Phia believes in delivering good music that penetrates wide markets and bridges generational gaps. Her biggest supporters have been her parents to whom she is incredibly grateful. “I think the market here in the Caribbean is primed for something new and different. There’ll always be the critics and the sceptics, but that’s all a part of it,” she said confidently. “I’m ready for what’s coming,” said the young singer as she revealed plans for two additional releases in the month ahead and an EP in 2022.
‘Exception’ was written by Phia and mixed and mastered by Randal Alexander of PengCo Music. The young, vibrant talent hinted at collaborations in the very near future, saying that she has an upcoming feature alongside Umi Marcano, while there are plans for a collab with Orlando Octave.
Focused and steered by a team she believes in, Phia’s optimism is refreshing. “I’m still learning about the business of music but my team is very instrumental in teaching me about it, and we’ve been trying a lot of new things to get into the right spaces that would allow the music to reach its full potential,” she said. With more on the way and a spark that’s definitely ignited for the long haul, Phia is headed to the top, one way or another.
For more on Phia, follow her on Instargram @phiaofficialmusic.
Grenada Shines! Soca Shines Too as Mr. Killa Gets a Space on Mainstream TV!
Grenada for the win! One of the island’s most notable artistes, Mr. Killa has brought the energy of Soca to the big screen, internationally.
The ’Rolly Polly’ singer broadened his market reach earlier this month after his voice was used by the executive producer for the Real Housewives Ultimate Girls Trip, Glenda Cox. Ebuzztt understands that the production team reached out to Mr. Killa, citing his unique sound and versatility. The artist who co-owns a company called, Rebel1 Entertainment, essentially went on to create the show’s theme song, ”Housewives in the Island Babay.”
The opportunity is a significant one for Caribbean culture as Mr. Killa, who’s real name is Hollice Mapp, along with his team, have stepped into a space that hasn’t been easy to gain footing in, by most Caribbean music genres, especially Soca.
Here’s a look at the Real Housewives Ultimate Girls Trip!
New Soca Parang Speaks Love, But Artist Questions Present State of T&T with Covid Cases Rising.
Three days after Trinidad and Tobago’s government suspended the State of Emergency that had been imposed on citizens, restricting movement between 10pm and 5am, entertainer, Adrian Hackshaw, who’s best known as Bass, says, ”it seems like we’re back to square one.”
A new Soca parang track released for the Christmas season, the well known radio personality and artist said he had hoped that the lifting of the SOE would see a return to small scale events and some sort of active nightlight with the use of government’s mandated ’safe zones’ – spaces where only the vaccinated would be allowed access. Today however he is unsure, and laments the present predicament the country finds itself in, with an increased number of people being hospitalized for Covid-19.
On November 18th, seventeen COVID-19 related deaths were reported in Trinidad and Tobago by the Ministry of Health, taking the total death toll thus far to 1,908. There were 537 new Covid-19 cases accounted for by health officials on Thursday and 480 persons hospitalized. The country’s government last week said they would not be going back on efforts to move forward and urged persons to take advantage of readily available vaccines.
“With these increased cases it feels like we’re back to square one even though the rest of the world seems to be moving forward,” said Bass. He pointed to the lyrics of his new Soca Parang release, “Christmas Is Love,” saying, ”I pray and continue to hope for the best. I pray that we all do what’s best for each other and I urge everyone to share love with each other this Christmas and beyond.”
Bass has always been an avid contributor to both the carnival and Christmas landscape in Trinidad and Tobago. He is just one of many artistes who remain hopeful that some semblance of normalcy will return to T&T so that their livelihoods can be returned along with it.
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