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Archived: Where Others Back Down, Deejay Puffy Speaks Up. Ever Wondered How A DJ Selects A Hit?

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Deejay Puffy is one of the Caribbean’s best.

What makes a song a hit? Is it how the DJ feels about the artist? Is it how the production’s laid out or is it the song’s lyrical content? Wouldn’t we all wanna know.

Year after year, artistes from across the region send their tunes to the top DJs,  some of them on  radio, some running the club circuit. Sadly, not everyone makes the cut. Then of course, the ” music mafia” talk comes up and we all begin to cringe. There’s even been talk of payola. Of course, it’s just talk.

We wanted to find out what makes a song a hit, deserving of playlist priority so we reached out to a few DJs in Trinidad and Tobago. They assured they’d get back to us but sadly, not one of them has. Barbados’s Red Bull 3 Style heavyweight, Deejay Puffy was however very accommodating. He said he gauges a song on the following factors :

  • Relativity (Topic wise)
  • Is it relatable? (Catchy or nah?)
  • Production Quality
  • Where would it fit in the mix? (Vibe, Energy, tones, sound, BPM/Tempo)
  • Can people dance to this?

Now, with those factors outlined, which we think are some pretty legit factors, would you say you’re hearing all the hits or are there some missing? Be sure to let us know! Feel free to comment below this feature. Soca music is big business and being atop the playlist on the airwaves means possible year round work! (wink wink) ….STAY WOKE. 

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Kes the Band Not Suing Apple or Remi Wolf.

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Trinidad and Tobago’s Kes the Band is not filing litigation proceedings against tech giant Apple, or US artist, Remi Wolf. A statement on the matter has been issued by the band.

Earlier this week, news broke that Kees and his team would be initiating litigation against Wolf over the similarity of the lyric “Hello” in Wolfe’s track “Hello Hello Hello,” which has been used by Apple for their new iPhone commercial.

“While we too have noted the similarity, we do not intend to take legal action against Apple, Remi Wolf or Island Records. However, we do wish to use this moment to call attention to the global resonance of soca music,” the statement reads.

The band explains that while borrowers of Trinidad and Tobago’s cultural capital have sometimes credited the original sources, in many instances they have not. “Similarly, interpretations of our music have often gained access to promotion and corporate investment that is simply not afforded to our own local musicians, producers and songwriters,” it continues.

Rationally, the band says they hope that people from all over the world will recognize the soca/calypso genre as the treasure that it is and, when they hear aspects and elements of it in music from other places, understand and appreciate where the influences comes from. “We will always fight for the genre, and the music of Trinidad & Tobago,” the statement concludes.

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Lyrikal Gets Real. “We Gotta Find A Way to Live Through This Or We’ll End Up Homeless.”

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Soca artiste Lyrikal is coming as real as it gets. Several new songs released over the pandemic period, Lyrikal admits it hasn’t been easy. Based in New York, where the coronavirus proved to have devastating effects over the past nine months, Lyrical says the potential has been there, for many in the Entertainment industry to go into a deep state of depression.

“It’s been overwhelmingly frustrating,” he says to us in a virtual interview. “The fact that we as human beings can’t function in the manner that we’re used to mentally, emotionally and financially, we tend to do things that may seem inappropriate and irresponsible to some,” he said.

For months, as Trinidad and Tobago remained under heavy restriction as a result of the pandemic, Soca lovers and fans questioned the apparent disregard shown by some artistes for the health epidemic that has plagued the world. In our chat, Lyrikal said, “In all reality people must keep in mind that as much as it is extremely important to practice the safety measures- wearing masks, social distancing and so on, people still have to live.”

The “Freedom” singer who recently released a song called “Magical” on the Fig Leaf riddim, said nobody wants to die from Covid19, but the pandemic has changed the world. “Imagine you had $50,000 before the pandemic hit. You’ve been out of work for about six months. Your rent or mortgage, light bill, water bill, gas bill, phone bill etc hasn’t decreased. As a matter of fact all the utilities increase because you’re at home and using them more. What is your financial position in that six months with that $50,000 now? We have to be real,” he urged.

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