A competition or similar type cultural showcase in carnival, is set to be unveiled in the weeks ahead. Trinidad and Tobago’s Ministry of Culture, Arts and Tourism, revealed the appointment of Star Global Productions Limited, to organize and deliver the large-scale carnival 2025 event. The new event will take the place of the International Soca Monarch – a competition which started in T&T in 1993 but dwindled by 2020.

The Production team consists of The Lollabee Group, businessman, Adrian Chandler and media personality and artiste, Jerome Priscilla. “We are excited to partner with the consortium led by Star Global Productions Limited in reimagining the Soca competition for Carnival 2025,” said Minister Randal Mitchell. “This competition will, not only showcase the best in Soca music but will also play a vital role in enhancing Trinidad and Tobago’s standing as a premier cultural and tourist destination,” he added. The Minister went on to articulate the ministry’s anticipation, saying, “We are eager to bring this vibrant aspect of our Carnival to the forefront, furthering the growth of our creative industries and promoting the rich cultural heritage of our nation.”

Via media release, the Ministry noted that on July 29, 2024, an Expression of Interest (EOl) was issued, inviting individuals and organisations to submit proposals for the development and management of a Soca competition. The EOl closed on August 23, 2024, with eight (8) submissions received. Following the receipt of those submissions, the Ministry issued a Request for Proposal (RFP) to the interested parties on October 29, 2024, which closed on November 19th 2024. It said a rigorous evaluation process was conducted to select a partner for revitalising the competition and advancing the country’s Tourism, Culture, and Arts industries. “It is to be noted that out of the three (3) submissions received following the issuance of the RFP, Star Global Productions Limited’s proposal stood out as the most comprehensive and strategically aligned with the Ministry’s vision for the Carnival 2025 Soca competition,” stated the media release. It added, “Star Global Productions Limited brings expertise in managing large-scale events and producing culturally significant programming, making them an ideal partner to bring this vibrant competition to life.”

The media release explained that Star Global Productions Limited will now plan, organise and implement its proposal, taking into consideration the calendar of events confirmed for the Carnival 2025 period. “The consortium will enter into discussions with the Ministry to finalize arrangements for the competition,” the statement ended.

For the past four years, many have lamented the decline of the International Soca Monarch. Once owned by Caribbean Prestige Foundation founder, William Munroe, the event was subsequently passed around to other major players in Arts and Culture, Media and Business. The pandemic’s sudden strike in 2019 led to a digitally formatted effort by organizers and now, it is left to be seen whether patronage of the once mammoth Carnival competition, will return to its glory days.

At its inception, soca stars like Machel Montano, Iwer George, Mr. Killa, Fay Ann Lyons, Bunji Garlin, Iwer George, Shurwayne Winchester, SuperBlue, Shal Marshall, Voice, Farmer Nappy, Benjai, Blaxx and countless others, delivered spectacular artistry, complete with props and dancers, fireworks and thrilling showmanship, to insatiable audiences who showed their support from the Semi Final showcase at the Arima Velodrome in East Trinidad to the finals on Fantastic Friday at the National Stadium. The memories of those incredible years of high momentum carnival fever, remain etched in the hearts of many.