A competition or similar type cultural showcase in carnival, is set to be unveiled in the weeks ahead. Trinidad and Tobago’s Ministry of Culture, Arts and Tourism, revealed the appointment of Star Global Productions Limited, to organize and deliver the large-scale carnival 2025 event. The new event will take the place of the International Soca Monarch – a competition which started in T&T in 1993 but dwindled by 2020.
The Production team consists of The Lollabee Group, businessman, Adrian Chandler and media personality and artiste, Jerome Priscilla. “We are excited to partner with the consortium led by Star Global Productions Limited in reimagining the Soca competition for Carnival 2025,” said Minister Randal Mitchell. “This competition will, not only showcase the best in Soca music but will also play a vital role in enhancing Trinidad and Tobago’s standing as a premier cultural and tourist destination,” he added. The Minister went on to articulate the ministry’s anticipation, saying, “We are eager to bring this vibrant aspect of our Carnival to the forefront, furthering the growth of our creative industries and promoting the rich cultural heritage of our nation.”
Via media release, the Ministry noted that on July 29, 2024, an Expression of Interest (EOl) was issued, inviting individuals and organisations to submit proposals for the development and management of a Soca competition. The EOl closed on August 23, 2024, with eight (8) submissions received. Following the receipt of those submissions, the Ministry issued a Request for Proposal (RFP) to the interested parties on October 29, 2024, which closed on November 19th 2024. It said a rigorous evaluation process was conducted to select a partner for revitalising the competition and advancing the country’s Tourism, Culture, and Arts industries. “It is to be noted that out of the three (3) submissions received following the issuance of the RFP, Star Global Productions Limited’s proposal stood out as the most comprehensive and strategically aligned with the Ministry’s vision for the Carnival 2025 Soca competition,” stated the media release. It added, “Star Global Productions Limited brings expertise in managing large-scale events and producing culturally significant programming, making them an ideal partner to bring this vibrant competition to life.”
The media release explained that Star Global Productions Limited will now plan, organise and implement its proposal, taking into consideration the calendar of events confirmed for the Carnival 2025 period. “The consortium will enter into discussions with the Ministry to finalize arrangements for the competition,” the statement ended.
For the past four years, many have lamented the decline of the International Soca Monarch. Once owned by Caribbean Prestige Foundation founder, William Munroe, the event was subsequently passed around to other major players in Arts and Culture, Media and Business. The pandemic’s sudden strike in 2019 led to a digitally formatted effort by organizers and now, it is left to be seen whether patronage of the once mammoth Carnival competition, will return to its glory days.
At its inception, soca stars like Machel Montano, Iwer George, Mr. Killa, Fay Ann Lyons, Bunji Garlin, Iwer George, Shurwayne Winchester, SuperBlue, Shal Marshall, Voice, Farmer Nappy, Benjai, Blaxx and countless others, delivered spectacular artistry, complete with props and dancers, fireworks and thrilling showmanship, to insatiable audiences who showed their support from the Semi Final showcase at the Arima Velodrome in East Trinidad to the finals on Fantastic Friday at the National Stadium. The memories of those incredible years of high momentum carnival fever, remain etched in the hearts of many.
Trinidad and Tobago is set to stage a revamped International Soca Monarch competition in what is now dubbed The Ultimate Soca Champion competition. The event’s final will be staged on Thursday, February 20th, with the semi final round set for Sunday, February 9th. The announcement was made earlier today by organisers, at a media conference held at Queen’s Hall, Port of Spain.
The organisers said the competition will not be split into Groovy/Power categories, however they said there will be special prizes for Best Groovy Soca, Best Power Soca and People’s Champion, based on public votes.
The event will feature the Ultimate Soca Champion reality TV show which organizers say is aimed at giving viewers an intimate look into the competition. “We believe this will help our culture to reach international audiences when packaged properly,” the team said.
In-Person Auditions will take place on Saturday, January 25th, 2025 at 9:00 AM at the Fernando Academy of the Performing Arts (SAPA). Regional/ International Artistes who are not in Trinidad and Tobago, are required to submit video auditions from January 20th at 8:00am to January 26th at 11:59pm.
“We aim to make this a production that captivates audiences worldwide,” said Rome. “The Ultimate Soca Champion Competition will not only elevate soca to international standards but also inspire the next generation of artistes.”
For registration, submission guidelines, and updates, visit ultimatesocachampion.com from Monday January 20th, or email ultimatesocachampion@gmail.com.
There’s another big project coming out of Dwayne Bravo’s 47 Productions in Port-of-Spain, and just like the Pineapple Riddim last month, it features some big names in Soca music.
The Viking of Soca, Bunji Garlin, Grenada’s Skinny Banton, Skinny Fabulous and Problem Child- both St. Vincent and the Grenadines entertainers, grace the ‘Powerful Riddim’- described as a heart-pounding, adrenaline-packed Power Soca riddim that’s guaranteed to light up every fete the season, even with potential for the Road March.
Bunji Garlin deliver’s ‘On De Go’ – a high-octane single that celebrates vibes and undiluted energy, while on Skinny Fabulous’ ‘Like We Rich,’ elements of a grandeur lifestyle, inclusive of living large, partying hard and embracing the high life, are showcased in song. The Vincy BadBoy, Problem Child is also a part of this project with a track called, “Not Behaving,’ undeniably living up to his name. Other artistes on the riddim are Grenadian duo, Lil Natty and Thunda who share their energy with, ‘Wah Dis,” and skinny Banton with ‘Property.” Tommy Sanchez wraps it up, adding a fresh, new vibe with his single, ‘Bend.’
The riddim is being touted as the ultimate soundtrack for the road on Carnival Monday and Tuesday and comes just as Soca megastar, Machel Montano has released, ‘Pardy,’ already getting the nod of approval from die-hard Machel fans.
While the race to the annual Road March anthem of choice in still quite a distance away, several people have already begun the conversation about what’s best for the road. Mical Teja’s ‘Energy’ and ‘Higher Power’ offer masqueraders an infectious, positive energy for the road, while Bunji’s ‘Thousand’ hits hard, delivering high impact and bassy undercurrent that’s hard to ignore.
47 Productions has been strongly contending on the music scene in Trinidad and Tobago in recent years. This year’s Pineapple Riddim, which features, Machel Montano, Lyrikal, Patrice Roberts, Rupee and 47Ronzy, has been well received, with Machel Montano applauding Bravo’s consistency, even as someone invested behind the music scene. “I’m grateful for the opportunity to contribute to this Carnival season while 47 Productions continues to create space for others to rise,” Bravo had said, at the launch of the riddim in December.
The “Powerful Riddim” is now available on all major streaming platforms.
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