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Love In COVID. Imaginary or Not, We’re Here for It.

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Versatile. It’s just one of the words that can be used to describe Soca music, and with artistes like Erphaan Alves steering the art form, it isn’t impossible to think that Soca music will very soon, make it to mainstream markets around the world.

Alves is in Trinidad, even as many other soca artistes have chosen to venture outside to the US, in a bid to build momentum heading into 2022. One thing he’s not, however, is idle. New music released, Erphaan’s maintaining his promise of releasing soca music year round. His latest single, “Imaginary Love’ sits on a riddim dubbed the LaVean Project. The new single is fresh and sexy to say the least.

In a little one on one with Ebuzztt, the young entertainer said he’s grateful for the love from fans all around the world, despite the restrictions and pause in traditional entertainment, over past year plus. “During this time I see myself as a creative vested with the responsibility to entertain, uplift and restore that sense of hope for all the listeners of the music. Right after Carnival last year we kept the momentum going. We dedicated a song called ‘Hold On’ as a sign of solidarity to the nation and the world by extension,” he recalled.

Like so many of our Caribbean artistes and creatives, Covid-19 has placed them in a precarious position. Despite it all, Alves told us that he and his team remain grateful for everything. “It kind of stems from me being able to rise above all that’s going on and supply the people with music, and that love is reciprocated by the consumers of the music,” he said, adding, “I had the ‘Grateful’ concert last November and the ‘Grateful mixtape’ where I collaborated with DJ Private Ryan and saw one of the singles, “So Sweet,” make it to #2 on the iTunes Top 100 songs streamed in Trinidad and Tobago in February,” he said, explaining that these are just some of the things that keep his fire alive when it comes to soca music.

Over the next few months, Erphaan says he’ll be working on new projects. “I really can’t say whether there’ll be a Carnival 2022 or not, but for now, we just have to really continue to be safe and observe all protocols and do what we have to do as individuals, that would positively contribute to our nation’s wellbeing.”

Now, check out ‘Imaginary Love’

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Caribbean Buzz

Buju Brings the ‘Summer Bubbler’. Entertains Fans Online. VIDEO INSIDE.

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New music now making the rounds, reggae and dancehall heavyweight, Buju Banton stays focused and happy at home in Jamaica, delivering to fans worldwide, pieces of himself via online platforms like Instagram. On Wednesday, on the heels of news that he’d unleashed a brand new summer bubbler with the ladies in mind, Gargamel solidified the promotion of the track with a mini concert that engaged fans from as far as Ghana.

It’s been almost two years since Buju’s career, like that of many other Caribbean artistes, has been halted- with no major concert events being planned. He appeared alongside Beres Hammond on a virtual stage in February this year, but of course, that was nothing like a live show would be. Still, Buju’s creativity remains powerful and present.

The latest single, “Summer Body”, is aimed at offering fans a little fun and enjoyment, according to the artist. In a statement, the song is described as one that borrows signature sounds from the 90s reggae/dancehall era and features Buju’s quintessential deejay style over a hardcore Dancehall riddim. The song was produced by Buju himself, alongside dancehall staple Jon Jon. According to Buju’s team, the new release encourages fans to celebrate life, remove doubt and any sense of restriction from their minds.

On Wednesday, as he engaged fans on his Instagram live, Buju smiled happily, singing his new release and even belting out familiar tunes from the past. Take a look at how that went down…

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Caribbean Buzz

Shenseea’s New Video “Run, Run” Bashed As “Demonic.” Rvssian Retorts.

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In just five days, Shenseea’s latest music video, “Run Run” has been streamed over 2.4 million times on YouTube. Whether that’s fueled by criticism over the “demonic” imagery of the video, as some call it, or just plain curiosity and fan loyalty, we’re uncertain, but 2.4 million streams in a week, is big news.

Costuming from the new video for “Run run

Earlier this month, Shenseea announced her new management alignment with Canadian, music exec, Wassim ‘Sal’ Slaiby. In an Instagram post, the Jamaican artist who had previously been managed by Romeich Major, said she was happy to now have a manager with “such dynamic character on my team.” Shen alluded to big moves ahead, saying, “we’re about to unfold a new chapter.”

Just a few days later, a promotional video was posted to her IG, showing what was on the way. The video for “Run Run” portrayed visuals that leaned more toward the international trends seen in videos like Megan Thee Stallion and Cardi B’s “WAP” and Lil Nas X’s “Montero” music videos. Some fans dug in after the video’s release on Friday. “Omg, I’m so sorry for Shenseea… she don’t know what she’s getting into,” one person wrote on YouTube. Another said, “We need more music videos with artists ascending into Heaven, normalize ascending instead of descending into hell.” Some even posted prayers for their Jamaican dancehall sweetheart.

The new single is the first track off of Shen’s debut album. On the weekend, Shenseea posted a scene that showed her being lowered into what one can only assume is “hell.” She wore bull horns in the excerpt. She told fans this was her favorite scene.

In response to comments against the visual creativity, producer Rvssian took to Twitter. “They say people sell them soul. But how much do these type of things go for? 😂 and is a store or what? Mi confuse😂😂” he retorted. He continued by saying that he praises God and has given all his success and credit to Him, lashing out at critics with biblical reference, saying, “The Bible say Matthew 7 – do not judge…do you know the rest? But you guys are more holy than we are- look into ya self.”

His response was quite similar to one given by incarcerated dancehall artist, Vybz Kartel who was asked about allegations that he had sold his soul for fame, by On Stage host, Winford Williams, prior to his incarceration.


HERE’S SHENSEEA’S “RUN RUN” VIDEO

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