Soca music is finally free to make the world happy again and 2020 Road March Champs, Kes are set to make history this weekend, as the only Caribbean act selected to perform on Saturday night at the 26th Essence Festival of Culture.
Known as “the party with a purpose”, The Essence Festival is an annual music festival which began in 1995 as a one-time event to celebrate the 25th anniversary of Essence magazine – a popular publication aimed primarily towards African-American women. Subsequently, the Essence Festival became the largest African-American culture and music event in the United States.
For the band of brothers from Trinidad, the festival represents a golden opportunity to showcase their talents as well as the “vibes” of Trinidad and Tobago to a captive, significant and influential American audience:
“Our mission has always been to spread the music and vibrations as far and wide as possible.” Said lead vocalist, Kees Dieffenthaller. “Being a part of the Essence Fest line-up this year gives us the opportunity to share our energy through the music and culture of our beautiful islands, Trinidad and Tobago. So we want everyone to log on, get up and dance and enjoy the infectious energy of soca and calypso music.
“Our goal for this year’s festival,” explained Loreal Lemond, Ashaunna Ayers and Jameel Spencer of the Essence Fest Talent Team, “was to procure talent and creatives globally, who represent their communities – and in this case their country and genre – in a way that is aligned with Essence Festival’s mission and purpose.”