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Kanye West Has No Claim To Yeezy Designs, Says Adidas. Ties Severed With Sportswear Brand.
Is Kanye West purposely destroying his relationships with major international brands? The latest in the ‘Ye’ saga is the decision by Adidas to terminate its partnership with the ‘Jesus Walks’ rapper over antisemitic comments made in recent time
The company, in a statement said ““Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
The move by the sportswear company is estimated to affect its bottom line by up to €250 million ($246 million) this year alone, according to Adidas on Tuesday.
Seven years ago, Kanye kicked off his collaboration with Adidas, delivering the Adidas Yeezy to eager sneakerheads. The decision by Adidas will see the company stop producing Yeezy branded products and cancel all payments to Kanye’s companies, with immediate effect. The company further warned that Adidas is the sole owner of all design rights under the partnership agreement. This can be viewed as a warning to the rapper, should any attempt be made by his team to reproduce with a new manufacturer
This all comes after ‘Ye repeatedly attacked the Jewish community, posting on social media that, among other things, he planned to go “death con 3 on Jewish people.” This was followed by an appearance on Revolt TV’s “Drink Champs” talk show where he went on an antisemitic rant.
Since West’s repeated antisemitic remarks he has been dropped as a client by CAA while a completed documentary about the rapper from MRC has been shelved. Ties with Balenciaga have also been cut.
Around the World
Rihanna’s Net Worth Drops 29% According to Forbes.
According to Forbes, Rihanna’s net worth has taken a significant hit, dropping by 29% since 2024. The singer-turned-business mogul, who previously reached billionaire status with an estimated fortune of $1.4 billion, now holds an estimated $1 billion. Her fall in valuation was one of the most notable shifts in Forbes’ 2025 list of America’s Richest Self-Made Women, where she now ranks at No. 35.
The outlet notes that the decline is attributed largely to stalled growth across her business empire. Although the Fenty Beauty expanded into China last year, LVMH cited a “challenging environment” that has affected global sales.
Adding to the turbulence, the CEO of Rihanna’s lingerie brand, Savage X Fenty, stepped down in August 2024 to take over at Victoria’s Secret. The departure marked a leadership shakeup during a period when profits were already under pressure.
A companion article by Forbes explored broader structural issues impacting celebrity-run brands, especially in fashion and beauty, where evolving market trends and consumer fatigue have led to tighter margins—even for mega-celebrities like Rihanna.
NEW BRIDAL LINGERIE COLLECTION LAUNCHED
The 37-year-old superstar remains focused. Savage X Fenty launched a new Bridal Collection in April 2025, and Fenty Beauty brought back its cult-favorite Body Lava luminizers just in time for summer. The brand also introduced a mascara line and a Roblox-based digital experience to expand its reach.
Beyond business, Rihanna made headlines with a personal milestone: the announcement of her third pregnancy at the 2025 Met Gala. Appearing on the red carpet with longtime partner, the singer revealed her baby bump, engaging the world, particular across social media.
THE LOSS OF HER FATHER
Tragically, Rihanna has also faced personal loss this year. Her father, Ronald Fenty, passed away recently. While she has not commented publicly, sources close to the family say the two had maintained a complicated but evolving relationship in recent years.
Despite the financial setback and personal challenges, Barbados born Rihanna continues to shape her legacy—both as a cultural icon and an entrepreneur, navigating a shifting business landscape and keeping true fans engrossed in all that she becomes involved in.
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Sean Paul Protested While on Tour. This is How He Did It.
Each time he hit the stage during his ‘Bring It’ tour, one of dancehall music’s most renowned artistes, made a very powerful statement. He protested what he felt in his heart and soul, was the continued injustice meted out to the real creators of the music listened to, and enjoyed around the world. Sean Paul is now speaking up, telling fans via social media why he chose to wear the T-shirts that he did.
On Tuesday, the ‘Gimme de Light’ singer explained that he feels the real creators of the music we all enjoy, often receive the least monetary benefit. He used the platform that he had at the time – the tour stage, to showcase his discontent with the continued injustice experienced by artistes.
“I wore t-shirts with some of my musical heroes on the front with a ‘likkle’ quote from that artist on the back,” he wrote on social media. “I feel we as the creators of the music get the least monetary benefit from it and this was just my small protest to the labels and streaming services who take so much of the pie, as well as to just big up the creators of music I revere, honoring the fight they have fought for our music throughout the years,” said Sean Paul.
Among the artistes showcased by Sean Paul were Jimmy Cliff, Ray Charles and Bob Marley.
Last year, during his appearance on the Drink Champs podcast, globally loved reggae and dancehall artiste, Buju Banton spoke out on the new music business model, lamenting that artistes receive “pennies on the dollar” for their music.
